PRPL

Purple Innovation Inc. Common Stock (PRPL)

Stock · NASDAQ · Consumer Discretionary

$4.28as of 8/28/2026

Active signals

High Beta25.0%
Volume Spike12.9%
Support level
$0.6107
Industry
Home Furnishings

About PRPL

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party o…

Sector
Consumer Discretionary
Industry
Home Furnishings
Employees
1,100

Fundamentals

1-day range
$4.25$4.53
Market cap
$39.24M
P/E (trailing)
P/E (forward)
-0.76
EPS (trailing)
$-10.65
Dividend yield
Beta
1.40
Avg. volume
21.2K
52-week range
$4.4$30.25
Next earnings: November 3, 2026 · EPS estimate $-1.81

How Purple Innovation Inc. Common Stock Makes Money

Where the revenue actually goes — FY2024 annual results

market-wall.comTotalRevenue$487.88MCost of Revenue$306.75M (63%)SG&A$240.38M (49%)R&D$12.96M (3%)PRPL

Source: 10-K filed Mar 14, 2025 · via SEC EDGAR / Finnhub

Forecasts

1 analyst ratings

Buy 60%
Hold 40%
Sell 0%
1-year price forecast
High
$25
+484.1%
Median
$25
+484.1%
Low
$25
+484.1%

Purple Innovation Inc. Common Stock Competitors

Chosen by industry and closest market cap.

  • PRPL
    Purple Innovation Inc. Common Stock
    $4.32
    ▼ 3.79%
    Market cap $39.24MP/E
    $4.4$30.25
  • HOFT
    Hooker Furnishings Corporation Common Stock
    $13.38
    ▼ 0.59%
    Market cap $160.37MP/E
    $8.62$18.09
  • HELE
    Helen of Troy Limited Common Stock
    $28.68
    ▼ 0.83%
    Market cap $676.17MP/E
    $13.85$30.68
  • MBC
    MasterBrand Inc. Common Stock
    $8.61
    ▼ 0.58%
    Market cap $1.14BP/E
    $6.61$14.22
  • LEG
    Leggett & Platt Incorporated Common Stock
    $9.2
    ▼ 0.00%
    Market cap $1.31BP/E 5.99
    $8.34$13
  • LZB
    La-Z-Boy Incorporated Common Stock
    $32.57
    ▼ 0.49%
    Market cap $1.64BP/E 16.18
    $29.03$44.9
  • FUL
    H. B. Fuller Company Common Stock
    $56.36
    ▼ 1.12%
    Market cap $3.07BP/E 17.40
    $48.71$68.63

P/E shows — for peers not currently carrying a live signal of their own.

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