PRPL

Purple Innovation Inc. Common Stock (PRPL)

Stock · NASDAQ · Consumer Discretionary

$2.34as of 10/16/2026

AI Market Commentary

AI-generatedAll commentary →

Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

October 1, 2026

No recent PRPL news found; context limited to technicals. The provided news article concerns Kimberly-Clark and does not relate to Purple Innovation. Therefore, no specific recent corporate developments can be summarized for this symbol. Technical indicators show the stock is in an oversold zone with high volatility, but without relevant news, the primary driver of current sentiment remains unclear.

Active signals

Support level
$0.3889
Industry
Home Furnishings

What PRPL's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.

SignalTimesMedian 20-session returnHigher after 20 sessions
Volume Spike34-0.2%47%
Bollinger Band Breakdown23+0.9%52%
Bollinger Band Breakout18-11.6%33%
200-Day Moving Average TouchActive now14-11.4%14%
Any 20-session window (baseline)-6.7%36%

Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.

About PRPL

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party o…

Sector
Consumer Discretionary
Industry
Home Furnishings
Employees
1,100

Fundamentals

1-day range
$2.16$2.38
Market cap
$39.37M
P/E (trailing)
—
P/E (forward)
-0.42
EPS (trailing)
$-11.24
Dividend yield
—
Beta
1.46
Avg. volume
38.8K
52-week range
$1.83$22.86
Next earnings: November 3, 2026 · EPS estimate $-1.09confirmed

How Purple Innovation Inc. Common Stock Makes Money

Where the revenue actually goes — FY2024 annual results

market-wall.comTotalRevenue$487.88MCost of Revenue$306.75M (63%)SG&A$240.38M (49%)R&D$12.96M (3%)PRPL

Source: 10-K filed Mar 14, 2025 · via SEC EDGAR / Finnhub

Gross Profit$181.13M(37%)
Operating Income-$92.18M(-19%)

Forecasts

1 analyst ratings

Buy 67%
Hold 33%
Sell 0%
1-year price forecast
High
$25
+968.4%
Median
$25
+968.4%
Low
$25
+968.4%

Purple Innovation Inc. Common Stock Competitors

Chosen by industry and closest market cap.

  • PRPL
    Purple Innovation Inc. Common Stock
    $2.39
    ▲ 5.29%
    Market cap $39.37MP/E —
    $1.83$22.86
  • FEBO
    Fenbo Holdings Limited Class A Ordinary Shares
    $0.71
    ▼ 3.92%
    Market cap $8.74MP/E —
    $0.61$1.46
  • ATER
    Aterian Inc. Common Stock
    $0.561
    ▼ 4.27%
    Market cap $5.02MP/E —
    $0.3541$1.87
  • AMCI
    AMC Robotics Corporation Common Stock
    $2.47
    ▼ 2.37%
    Market cap $103.96MP/E —
    $2.4$15.97
  • HOFT
    Hooker Furnishings Corporation Common Stock
    $12.85
    ▲ 0.63%
    Market cap $162.84MP/E —
    $8.62$18.09
  • BSET
    Bassett Furniture Industries Incorporated Common Stock
    $21.41
    ▼ 0.14%
    Market cap $175.59MP/E 33.32
    $13.17$22.26
  • HBB
    Hamilton Beach Brands Holding Company Class A Common Stock
    $33.85
    ▼ 1.34%
    Market cap $365.73MP/E 8.85
    $13.65$39.99

P/E shows — for peers not currently carrying a live signal of their own.

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