PRPL · Purple Innovation Inc. Common Stock
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| Coliseum Capital Management, LLC Director | ▲ Buy | Grant | 46,855,291 Shares held | 6/20/2023 | View profile |
| Peterson Douglas Scott Director | ▼ Sell | Gift | 3,233,959 Shares held | 11/15/2024 | View profile |
| Robert DeMartini Acting CEO | ▼ Sell | Tax Withholding | 976,928 Shares held | 3/31/2026 | View profile |
| Eric Scott Haynor Chief Operating Officer | ▲ Buy | Option Exercise | 260,805 Shares held | 3/31/2026 | View profile |
| DICAMILLO GARY T Director | ▲ Buy | Open Market | 158,478 Shares held | 8/28/2023 | View profile |
| McGarvey Casey Kale Chief Legal Officer | ▲ Buy | Open Market | 108,436 Shares held | 6/2/2023 | View profile |
| Jeffrey Layne Hutchings Chief Innovation Officer | ▲ Buy | Option Exercise | 96,947 Shares held | 3/31/2026 | View profile |
| Todd E. Vogensen Chief Financial Officer | ▼ Sell | Tax Withholding | 95,432 Shares held | 3/31/2026 | View profile |
| Roddy Jack Chief People Officer | ▲ Buy | Option Exercise | 85,833 Shares held | 3/31/2025 | View profile |
| Kiedaisch Gary Alan Director | ▲ Buy | Open Market | 78,443 Shares held | 3/4/2022 | View profile |
| Jeffery Scott Kerby Chief of Owned Retail | ▼ Sell | Tax Withholding | 76,643 Shares held | 3/31/2026 | View profile |
| HOLLINGSWORTH CLAUDIA Director | ▲ Buy | Grant | 73,598 Shares held | 6/20/2023 | View profile |
| Robert Gerard Lucian Sr. Vice President & CFO | ▲ Buy | Open Market | 60,000 Shares held | 5/4/2026 | View profile |
| DARLING SETH LANE Director | ▲ Buy | Grant | 48,765 Shares held | 6/20/2023 | View profile |
| R. Carter Pate Director | ▲ Buy | Grant | 48,714 Shares held | 6/20/2023 | View profile |
| George Turner Ulrich Principal Accounting Officer | ▲ Buy | Option Exercise | 41,007 Shares held | 3/31/2026 | View profile |
| Serow Erika Director | ▲ Buy | Grant | 31,765 Shares held | 6/20/2023 | View profile |
| McDermott Tricia Chief Legal Officer | ▼ Sell | Tax Withholding | 25,832 Shares held | 3/14/2025 | View profile |
| Krausz Keira Chief Marketing Officer | ▼ Sell | Tax Withholding | 6,829 Shares held | 3/15/2024 | View profile |
| Legg John A. Chief Operating Officer | ▼ Sell | Tax Withholding | 3,645 Shares held | 3/15/2022 | View profile |
| Varni Patrice Ann Chief Marketing Officer | ▼ Sell | Tax Withholding | 3,123 Shares held | 10/1/2022 | View profile |
| White Verdi Ray III Chief Retail Officer | ▼ Sell | Tax Withholding | 525 Shares held | 3/15/2022 | View profile |
| Dawn M. Zier Director | ▼ Sell | Other | 0 Shares held | 4/27/2023 | View profile |
| ZEPF PAUL J Director | ▼ Sell | Other | 0 Shares held | 4/27/2023 | View profile |
| Anthos Pano Director | ▼ Sell | Other | 0 Shares held | 4/27/2023 | View profile |
Transaction History
| Robert Gerard Lucian | ▲ Buy | Open Market | 60,000 | $29K | 5/4/2026 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,576 | — | 3/31/2026 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 16,881 | — | 3/31/2026 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 21,101 | — | 3/31/2026 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 13,585 | — | 3/31/2026 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 3,920 | $3K | 3/31/2026 |
| Todd E. Vogensen | ▲ Buy | Option Exercise | 24,116 | — | 3/31/2026 |
| Todd E. Vogensen | ▼ Sell | Tax Withholding | 7,079 | $5K | 3/31/2026 |
| Robert DeMartini | ▲ Buy | Option Exercise | 80,386 | — | 3/31/2026 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 23,192 | $15K | 3/31/2026 |
| Robert DeMartini | ▲ Buy | Option Exercise | 56,529 | — | 3/15/2026 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 16,309 | $12K | 3/15/2026 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 14,097 | — | 3/15/2026 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 9,186 | — | 3/15/2026 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 2,651 | $2K | 3/15/2026 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,292 | — | 3/15/2026 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 11,235 | — | 3/15/2026 |
| Todd E. Vogensen | ▲ Buy | Option Exercise | 43,210 | — | 3/14/2026 |
| Todd E. Vogensen | ▼ Sell | Tax Withholding | 12,683 | $9K | 3/14/2026 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 12,572 | — | 6/6/2025 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 9,827 | — | 5/12/2025 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,576 | — | 3/31/2025 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 2,249 | $2K | 3/31/2025 |
| Roddy Jack | ▲ Buy | Option Exercise | 16,881 | — | 3/31/2025 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 21,101 | — | 3/31/2025 |
| Todd E. Vogensen | ▲ Buy | Option Exercise | 24,116 | — | 3/31/2025 |
| Todd E. Vogensen | ▼ Sell | Tax Withholding | 6,970 | $5K | 3/31/2025 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 16,881 | — | 3/31/2025 |
| Robert DeMartini | ▲ Buy | Option Exercise | 80,386 | — | 3/31/2025 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 23,232 | $18K | 3/31/2025 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 13,585 | — | 3/31/2025 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 4,647 | $4K | 3/31/2025 |
| Robert DeMartini | ▲ Buy | Option Exercise | 166,667 | — | 3/25/2025 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 48,167 | $38K | 3/25/2025 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 9,186 | — | 3/15/2025 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 3,142 | $3K | 3/15/2025 |
| Robert DeMartini | ▲ Buy | Option Exercise | 56,528 | — | 3/15/2025 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 16,337 | $15K | 3/15/2025 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 4,253 | — | 3/15/2025 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 1,455 | $1K | 3/15/2025 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,292 | — | 3/15/2025 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 2,152 | $2K | 3/15/2025 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 14,097 | — | 3/15/2025 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 11,235 | — | 3/15/2025 |
| Roddy Jack | ▲ Buy | Option Exercise | 10,666 | — | 3/15/2025 |
| Roddy Jack | ▲ Buy | Option Exercise | 11,499 | — | 3/15/2025 |
| McDermott Tricia | ▲ Buy | Option Exercise | 36,008 | — | 3/14/2025 |
| McDermott Tricia | ▼ Sell | Tax Withholding | 10,176 | $9K | 3/14/2025 |
| Todd E. Vogensen | ▲ Buy | Option Exercise | 43,210 | — | 3/14/2025 |
| Todd E. Vogensen | ▼ Sell | Tax Withholding | 12,488 | $11K | 3/14/2025 |
| Peterson Douglas Scott | ▼ Sell | Other | 23,028 | $0 | 11/15/2024 |
| Peterson Douglas Scott | ▼ Sell | Gift | 23,028 | $0 | 11/15/2024 |
| Peterson Douglas Scott | ▼ Sell | Gift | 23,028 | $0 | 11/15/2024 |
| Roddy Jack | ▲ Buy | Option Exercise | 2,177 | — | 10/25/2024 |
| Peterson Douglas Scott | ▼ Sell | Gift | 31,765 | $0 | 10/9/2024 |
| Peterson Douglas Scott | ▼ Sell | Gift | 31,765 | $0 | 10/9/2024 |
| Robert DeMartini | ▲ Buy | Open Market | 138,834 | $143K | 6/28/2024 |
| Robert DeMartini | ▲ Buy | Open Market | 10,105 | $10K | 6/27/2024 |
| Robert DeMartini | ▲ Buy | Open Market | 51,061 | $50K | 6/26/2024 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 12,572 | — | 6/6/2024 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 9,827 | — | 5/12/2024 |
| Robert DeMartini | ▲ Buy | Option Exercise | 38,334 | — | 3/25/2024 |
| Robert DeMartini | ▲ Buy | Option Exercise | 128,333 | — | 3/25/2024 |
| George Turner Ulrich | ▲ Buy | Open Market | 4,000 | $6K | 3/22/2024 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 632 | — | 3/15/2024 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 200 | $312 | 3/15/2024 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 4,253 | — | 3/15/2024 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 1,459 | $2K | 3/15/2024 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,291 | — | 3/15/2024 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 2,158 | $3K | 3/15/2024 |
| Roddy Jack | ▲ Buy | Option Exercise | 10,665 | — | 3/15/2024 |
| Roddy Jack | ▼ Sell | Tax Withholding | 3,163 | $5K | 3/15/2024 |
| Roddy Jack | ▲ Buy | Option Exercise | 11,499 | — | 3/15/2024 |
| Roddy Jack | ▼ Sell | Tax Withholding | 3,410 | $5K | 3/15/2024 |
| Krausz Keira | ▲ Buy | Option Exercise | 11,644 | — | 3/15/2024 |
| Krausz Keira | ▼ Sell | Tax Withholding | 4,815 | $8K | 3/15/2024 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 9,185 | — | 3/15/2024 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 3,151 | $5K | 3/15/2024 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 14,096 | — | 3/15/2024 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 11,235 | — | 3/15/2024 |
| Robert DeMartini | ▲ Buy | Option Exercise | 56,528 | — | 3/15/2024 |
| Peterson Douglas Scott | ▼ Sell | Other | 431,355 | — | 3/4/2024 |
| Peterson Douglas Scott | ▼ Sell | Other | 149,883 | — | 11/22/2023 |
| Roddy Jack | ▲ Buy | Option Exercise | 2,177 | — | 10/25/2023 |
| DICAMILLO GARY T | ▲ Buy | Open Market | 10,000 | $22K | 8/28/2023 |
| Coliseum Capital Management, LLC | ▲ Buy | Grant | 40,841 | $0 | 6/20/2023 |
| Peterson Douglas Scott | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| DARLING SETH LANE | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| Serow Erika | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| HOLLINGSWORTH CLAUDIA | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| DICAMILLO GARY T | ▲ Buy | Grant | 35,395 | $0 | 6/20/2023 |
| R. Carter Pate | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 12,571 | — | 6/6/2023 |
| McGarvey Casey Kale | ▲ Buy | Open Market | 22,300 | $64K | 6/2/2023 |
| Jeffery Scott Kerby | ▲ Buy | Open Market | 16,350 | $56K | 5/26/2023 |
| DARLING SETH LANE | ▲ Buy | Open Market | 17,000 | $51K | 5/16/2023 |
| Robert DeMartini | ▲ Buy | Open Market | 50,000 | $149K | 5/15/2023 |
| R. Carter Pate | ▲ Buy | Open Market | 16,949 | $50K | 5/15/2023 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 9,826 | — | 5/15/2023 |
| Coliseum Capital Management, LLC | ▼ Sell | Other | 468,145 | $47K | 4/27/2023 |
| ZEPF PAUL J | ▼ Sell | Other | 959 | — | 4/27/2023 |
| Robert DeMartini | ▼ Sell | Other | 1,905 | — | 4/27/2023 |
| DICAMILLO GARY T | ▼ Sell | Other | 1,131 | — | 4/27/2023 |
| McGarvey Casey Kale | ▼ Sell | Other | 1,811 | — | 4/27/2023 |
| HOLLINGSWORTH CLAUDIA | ▼ Sell | Other | 418 | — | 4/27/2023 |
| Anthos Pano | ▼ Sell | Other | 299 | — | 4/27/2023 |
| Eric Scott Haynor | ▼ Sell | Other | 1,386 | — | 4/27/2023 |
| Roddy Jack | ▼ Sell | Other | 268 | — | 4/27/2023 |
| George Turner Ulrich | ▼ Sell | Other | 55 | — | 4/27/2023 |
| Dawn M. Zier | ▼ Sell | Other | 424 | — | 4/27/2023 |
| Jeffery Scott Kerby | ▼ Sell | Other | 231 | — | 4/27/2023 |
| Robert DeMartini | ▲ Buy | Option Exercise | 111,470 | — | 3/25/2023 |
| Robert DeMartini | ▲ Buy | Option Exercise | 55,196 | — | 3/25/2023 |
| Eric Scott Haynor | ▲ Buy | Open Market | 138,598 | $381K | 3/23/2023 |
| Jeffery Scott Kerby | ▲ Buy | Open Market | 23,077 | $64K | 3/23/2023 |
| McGarvey Casey Kale | ▲ Buy | Option Exercise | 1,019 | — | 3/15/2023 |
| McGarvey Casey Kale | ▲ Buy | Option Exercise | 6,399 | — | 3/15/2023 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 632 | — | 3/15/2023 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 4,252 | — | 3/15/2023 |
| Roddy Jack | ▲ Buy | Option Exercise | 10,665 | — | 3/15/2023 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 5,960,320 | $26.8M | 2/13/2023 |
| Roddy Jack | ▲ Buy | Option Exercise | 2,177 | — | 10/25/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 10/1/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 78 | $316 | 10/1/2022 |
| McGarvey Casey Kale | ▲ Buy | Open Market | 30,000 | $86K | 9/16/2022 |
| DICAMILLO GARY T | ▲ Buy | Open Market | 10,000 | $27K | 9/7/2022 |
| Roddy Jack | ▲ Buy | Open Market | 2,000 | $5K | 9/6/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 9/1/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 77 | $265 | 9/1/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 8/1/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 77 | $271 | 8/1/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 7/1/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 76 | $233 | 7/1/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 6/1/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 76 | $363 | 6/1/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 3,216 | — | 5/28/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 1,049 | $6K | 5/28/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 716,280 | $3.4M | 5/25/2022 |
| Roddy Jack | ▲ Buy | Open Market | 3,000 | $13K | 5/24/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 960,394 | $4.4M | 5/24/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 450,000 | $2.2M | 5/20/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 328,000 | $1.6M | 5/19/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 987,859 | $4.5M | 5/18/2022 |
| Anthos Pano | ▲ Buy | Grant | 17,947 | $0 | 5/17/2022 |
| HOLLINGSWORTH CLAUDIA | ▲ Buy | Grant | 17,947 | $0 | 5/17/2022 |
| ZEPF PAUL J | ▲ Buy | Grant | 23,075 | $0 | 5/17/2022 |
| DICAMILLO GARY T | ▲ Buy | Grant | 19,998 | $0 | 5/17/2022 |
| Dawn M. Zier | ▲ Buy | Grant | 17,947 | $0 | 5/17/2022 |
| Roddy Jack | ▲ Buy | Open Market | 6,000 | $29K | 5/17/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 283,578 | $1.4M | 5/17/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Grant | 17,947 | $0 | 5/17/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 2,083,347 | $9.8M | 5/16/2022 |
| Roddy Jack | ▲ Buy | Open Market | 3,000 | $13K | 5/13/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 420,000 | $1.9M | 5/13/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 3,678,927 | $14.1M | 5/12/2022 |
| Robert DeMartini | ▲ Buy | Option Exercise | 7,936 | — | 4/3/2022 |
| Anthos Pano | ▲ Buy | Open Market | 3,069 | $18K | 3/31/2022 |
| Anthos Pano | ▲ Buy | Open Market | 209 | $1K | 3/31/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 650,000 | $4.2M | 3/30/2022 |
| Coliseum Capital Management, LLC | ▼ Sell | Other | 7,000,000 | $42.7M | 3/29/2022 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 631 | — | 3/15/2022 |
| McGarvey Casey Kale | ▲ Buy | Option Exercise | 1,018 | — | 3/15/2022 |
| Legg John A. | ▲ Buy | Option Exercise | 1,018 | — | 3/15/2022 |
| Legg John A. | ▼ Sell | Tax Withholding | 353 | $2K | 3/15/2022 |
| White Verdi Ray III | ▲ Buy | Option Exercise | 804 | — | 3/15/2022 |
| White Verdi Ray III | ▼ Sell | Tax Withholding | 279 | $2K | 3/15/2022 |
| ZEPF PAUL J | ▲ Buy | Open Market | 10,000 | $67K | 3/7/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 1,460,000 | $10.2M | 3/7/2022 |
| Kiedaisch Gary Alan | ▲ Buy | Open Market | 7,000 | $48K | 3/4/2022 |
| Kiedaisch Gary Alan | ▲ Buy | Open Market | 23,000 | $160K | 3/4/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 3,215,000 | $23.5M | 3/4/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 1,797,545 | $13.0M | 3/3/2022 |
| Robert DeMartini | ▲ Buy | Option Exercise | 7,936 | — | 3/3/2022 |
| Dawn M. Zier | ▲ Buy | Open Market | 20,000 | $139K | 3/3/2022 |
| Robert DeMartini | ▲ Buy | Option Exercise | 7,936 | — | 2/3/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 310,000 | $4.1M | 12/31/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 120,000 | $1.6M | 12/28/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 155,344 | $2.1M | 12/27/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 439,134 | $6.1M | 12/23/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 2,761,748 | $32.5M | 12/20/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 2,904,115 | $33.0M | 12/17/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 1,876,000 | $19.6M | 12/16/2021 |
| McGarvey Casey Kale | ▲ Buy | Open Market | 47,700 | $500K | 12/16/2021 |