PRPL · Purple Innovation Inc. Common Stock
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| Coliseum Capital Management, LLC Director | ▲ Buy | Grant | 46,855,291 Shares held | 6/20/2023 | View profile |
| Peterson Douglas Scott Director | ▼ Sell | Gift | 3,233,959 Shares held | 11/15/2024 | View profile |
| Robert DeMartini Acting CEO | ▼ Sell | Tax Withholding | 976,928 Shares held | 3/31/2026 | View profile |
| Eric Scott Haynor Chief Operating Officer | ▲ Buy | Option Exercise | 260,805 Shares held | 3/31/2026 | View profile |
| DICAMILLO GARY T Director | ▲ Buy | Open Market | 158,478 Shares held | 8/28/2023 | View profile |
| McGarvey Casey Kale Chief Legal Officer | ▲ Buy | Open Market | 108,436 Shares held | 6/2/2023 | View profile |
| Jeffrey Layne Hutchings Chief Innovation Officer | ▲ Buy | Option Exercise | 96,947 Shares held | 3/31/2026 | View profile |
| Todd E. Vogensen Chief Financial Officer | ▼ Sell | Tax Withholding | 95,432 Shares held | 3/31/2026 | View profile |
| Roddy Jack Chief People Officer | ▲ Buy | Option Exercise | 85,833 Shares held | 3/31/2025 | View profile |
| Kiedaisch Gary Alan Director | ▲ Buy | Open Market | 78,443 Shares held | 3/4/2022 | View profile |
| Jeffery Scott Kerby Chief of Owned Retail | ▼ Sell | Tax Withholding | 76,643 Shares held | 3/31/2026 | View profile |
| HOLLINGSWORTH CLAUDIA Director | ▲ Buy | Grant | 73,598 Shares held | 6/20/2023 | View profile |
| Robert Gerard Lucian Chief Financial Officer | ▲ Buy | Open Market | 60,000 Shares held | 5/4/2026 | View profile |
| DARLING SETH LANE Director | ▲ Buy | Grant | 48,765 Shares held | 6/20/2023 | View profile |
| R. Carter Pate Director | ▲ Buy | Grant | 48,714 Shares held | 6/20/2023 | View profile |
| George Turner Ulrich Principal Accounting Officer | ▲ Buy | Option Exercise | 41,007 Shares held | 3/31/2026 | View profile |
| Serow Erika Director | ▲ Buy | Grant | 31,765 Shares held | 6/20/2023 | View profile |
| McDermott Tricia Chief Legal Officer | ▼ Sell | Tax Withholding | 25,832 Shares held | 3/14/2025 | View profile |
| Krausz Keira Chief Marketing Officer | ▼ Sell | Tax Withholding | 6,829 Shares held | 3/15/2024 | View profile |
| Legg John A. Chief Operating Officer | ▼ Sell | Tax Withholding | 3,645 Shares held | 3/15/2022 | View profile |
| Varni Patrice Ann Chief Marketing Officer | ▼ Sell | Tax Withholding | 3,123 Shares held | 10/1/2022 | View profile |
| White Verdi Ray III Chief Retail Officer | ▼ Sell | Tax Withholding | 525 Shares held | 3/15/2022 | View profile |
| Dawn M. Zier Director | ▼ Sell | Other | 0 Shares held | 4/27/2023 | View profile |
| ZEPF PAUL J Director | ▼ Sell | Other | 0 Shares held | 4/27/2023 | View profile |
| Anthos Pano Director | ▼ Sell | Other | 0 Shares held | 4/27/2023 | View profile |
Transaction History
| Robert Gerard Lucian | ▲ Buy | Open Market | 60,000 | $29K | 5/4/2026 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 16,881 | — | 3/31/2026 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 21,101 | — | 3/31/2026 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 13,585 | — | 3/31/2026 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 3,920 | $3K | 3/31/2026 |
| Todd E. Vogensen | ▲ Buy | Option Exercise | 24,116 | — | 3/31/2026 |
| Todd E. Vogensen | ▼ Sell | Tax Withholding | 7,079 | $5K | 3/31/2026 |
| Robert DeMartini | ▲ Buy | Option Exercise | 80,386 | — | 3/31/2026 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 23,192 | $15K | 3/31/2026 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,576 | — | 3/31/2026 |
| Robert DeMartini | ▲ Buy | Option Exercise | 56,529 | — | 3/15/2026 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 16,309 | $12K | 3/15/2026 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 14,097 | — | 3/15/2026 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 9,186 | — | 3/15/2026 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 2,651 | $2K | 3/15/2026 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,292 | — | 3/15/2026 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 11,235 | — | 3/15/2026 |
| Todd E. Vogensen | ▲ Buy | Option Exercise | 43,210 | — | 3/14/2026 |
| Todd E. Vogensen | ▼ Sell | Tax Withholding | 12,683 | $9K | 3/14/2026 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 12,572 | — | 6/6/2025 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 9,827 | — | 5/12/2025 |
| Roddy Jack | ▲ Buy | Option Exercise | 16,881 | — | 3/31/2025 |
| Todd E. Vogensen | ▲ Buy | Option Exercise | 24,116 | — | 3/31/2025 |
| Todd E. Vogensen | ▼ Sell | Tax Withholding | 6,970 | $5K | 3/31/2025 |
| Robert DeMartini | ▲ Buy | Option Exercise | 80,386 | — | 3/31/2025 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 23,232 | $18K | 3/31/2025 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 13,585 | — | 3/31/2025 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 16,881 | — | 3/31/2025 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,576 | — | 3/31/2025 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 2,249 | $2K | 3/31/2025 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 21,101 | — | 3/31/2025 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 4,647 | $4K | 3/31/2025 |
| Robert DeMartini | ▲ Buy | Option Exercise | 166,667 | — | 3/25/2025 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 48,167 | $38K | 3/25/2025 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 9,186 | — | 3/15/2025 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 3,142 | $3K | 3/15/2025 |
| Robert DeMartini | ▲ Buy | Option Exercise | 56,528 | — | 3/15/2025 |
| Robert DeMartini | ▼ Sell | Tax Withholding | 16,337 | $15K | 3/15/2025 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 4,253 | — | 3/15/2025 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 1,455 | $1K | 3/15/2025 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,292 | — | 3/15/2025 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 2,152 | $2K | 3/15/2025 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 14,097 | — | 3/15/2025 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 11,235 | — | 3/15/2025 |
| Roddy Jack | ▲ Buy | Option Exercise | 10,666 | — | 3/15/2025 |
| Roddy Jack | ▲ Buy | Option Exercise | 11,499 | — | 3/15/2025 |
| McDermott Tricia | ▲ Buy | Option Exercise | 36,008 | — | 3/14/2025 |
| McDermott Tricia | ▼ Sell | Tax Withholding | 10,176 | $9K | 3/14/2025 |
| Todd E. Vogensen | ▲ Buy | Option Exercise | 43,210 | — | 3/14/2025 |
| Todd E. Vogensen | ▼ Sell | Tax Withholding | 12,488 | $11K | 3/14/2025 |
| Peterson Douglas Scott | ▼ Sell | Other | 23,028 | $0 | 11/15/2024 |
| Peterson Douglas Scott | ▼ Sell | Gift | 23,028 | $0 | 11/15/2024 |
| Peterson Douglas Scott | ▼ Sell | Gift | 23,028 | $0 | 11/15/2024 |
| Roddy Jack | ▲ Buy | Option Exercise | 2,177 | — | 10/25/2024 |
| Peterson Douglas Scott | ▼ Sell | Gift | 31,765 | $0 | 10/9/2024 |
| Peterson Douglas Scott | ▼ Sell | Gift | 31,765 | $0 | 10/9/2024 |
| Robert DeMartini | ▲ Buy | Open Market | 138,834 | $143K | 6/28/2024 |
| Robert DeMartini | ▲ Buy | Open Market | 10,105 | $10K | 6/27/2024 |
| Robert DeMartini | ▲ Buy | Open Market | 51,061 | $50K | 6/26/2024 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 12,572 | — | 6/6/2024 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 9,827 | — | 5/12/2024 |
| Robert DeMartini | ▲ Buy | Option Exercise | 38,334 | — | 3/25/2024 |
| Robert DeMartini | ▲ Buy | Option Exercise | 128,333 | — | 3/25/2024 |
| George Turner Ulrich | ▲ Buy | Open Market | 4,000 | $6K | 3/22/2024 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 4,253 | — | 3/15/2024 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 1,459 | $2K | 3/15/2024 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 6,291 | — | 3/15/2024 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 632 | — | 3/15/2024 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 200 | $312 | 3/15/2024 |
| George Turner Ulrich | ▼ Sell | Tax Withholding | 2,158 | $3K | 3/15/2024 |
| Roddy Jack | ▲ Buy | Option Exercise | 10,665 | — | 3/15/2024 |
| Roddy Jack | ▼ Sell | Tax Withholding | 3,163 | $5K | 3/15/2024 |
| Roddy Jack | ▲ Buy | Option Exercise | 11,499 | — | 3/15/2024 |
| Roddy Jack | ▼ Sell | Tax Withholding | 3,410 | $5K | 3/15/2024 |
| Krausz Keira | ▲ Buy | Option Exercise | 11,644 | — | 3/15/2024 |
| Krausz Keira | ▼ Sell | Tax Withholding | 4,815 | $8K | 3/15/2024 |
| Jeffery Scott Kerby | ▲ Buy | Option Exercise | 9,185 | — | 3/15/2024 |
| Jeffery Scott Kerby | ▼ Sell | Tax Withholding | 3,151 | $5K | 3/15/2024 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 14,096 | — | 3/15/2024 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 11,235 | — | 3/15/2024 |
| Robert DeMartini | ▲ Buy | Option Exercise | 56,528 | — | 3/15/2024 |
| Peterson Douglas Scott | ▼ Sell | Other | 431,355 | — | 3/4/2024 |
| Peterson Douglas Scott | ▼ Sell | Other | 149,883 | — | 11/22/2023 |
| Roddy Jack | ▲ Buy | Option Exercise | 2,177 | — | 10/25/2023 |
| DICAMILLO GARY T | ▲ Buy | Open Market | 10,000 | $22K | 8/28/2023 |
| Coliseum Capital Management, LLC | ▲ Buy | Grant | 40,841 | $0 | 6/20/2023 |
| Peterson Douglas Scott | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| DARLING SETH LANE | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| Serow Erika | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| HOLLINGSWORTH CLAUDIA | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| DICAMILLO GARY T | ▲ Buy | Grant | 35,395 | $0 | 6/20/2023 |
| R. Carter Pate | ▲ Buy | Grant | 31,765 | $0 | 6/20/2023 |
| Eric Scott Haynor | ▲ Buy | Option Exercise | 12,571 | — | 6/6/2023 |
| McGarvey Casey Kale | ▲ Buy | Open Market | 22,300 | $64K | 6/2/2023 |
| Jeffery Scott Kerby | ▲ Buy | Open Market | 16,350 | $56K | 5/26/2023 |
| DARLING SETH LANE | ▲ Buy | Open Market | 17,000 | $51K | 5/16/2023 |
| Robert DeMartini | ▲ Buy | Open Market | 50,000 | $149K | 5/15/2023 |
| R. Carter Pate | ▲ Buy | Open Market | 16,949 | $50K | 5/15/2023 |
| Jeffrey Layne Hutchings | ▲ Buy | Option Exercise | 9,826 | — | 5/15/2023 |
| Anthos Pano | ▼ Sell | Other | 299 | — | 4/27/2023 |
| Dawn M. Zier | ▼ Sell | Other | 424 | — | 4/27/2023 |
| McGarvey Casey Kale | ▼ Sell | Other | 1,811 | — | 4/27/2023 |
| Coliseum Capital Management, LLC | ▼ Sell | Other | 468,145 | $47K | 4/27/2023 |
| Roddy Jack | ▼ Sell | Other | 268 | — | 4/27/2023 |
| HOLLINGSWORTH CLAUDIA | ▼ Sell | Other | 418 | — | 4/27/2023 |
| Jeffery Scott Kerby | ▼ Sell | Other | 231 | — | 4/27/2023 |
| George Turner Ulrich | ▼ Sell | Other | 55 | — | 4/27/2023 |
| DICAMILLO GARY T | ▼ Sell | Other | 1,131 | — | 4/27/2023 |
| Robert DeMartini | ▼ Sell | Other | 1,905 | — | 4/27/2023 |
| ZEPF PAUL J | ▼ Sell | Other | 959 | — | 4/27/2023 |
| Eric Scott Haynor | ▼ Sell | Other | 1,386 | — | 4/27/2023 |
| Robert DeMartini | ▲ Buy | Option Exercise | 111,470 | — | 3/25/2023 |
| Robert DeMartini | ▲ Buy | Option Exercise | 55,196 | — | 3/25/2023 |
| Jeffery Scott Kerby | ▲ Buy | Open Market | 23,077 | $64K | 3/23/2023 |
| Eric Scott Haynor | ▲ Buy | Open Market | 138,598 | $381K | 3/23/2023 |
| McGarvey Casey Kale | ▲ Buy | Option Exercise | 1,019 | — | 3/15/2023 |
| McGarvey Casey Kale | ▲ Buy | Option Exercise | 6,399 | — | 3/15/2023 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 632 | — | 3/15/2023 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 4,252 | — | 3/15/2023 |
| Roddy Jack | ▲ Buy | Option Exercise | 10,665 | — | 3/15/2023 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 5,960,320 | $26.8M | 2/13/2023 |
| Roddy Jack | ▲ Buy | Option Exercise | 2,177 | — | 10/25/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 78 | $316 | 10/1/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 10/1/2022 |
| McGarvey Casey Kale | ▲ Buy | Open Market | 30,000 | $86K | 9/16/2022 |
| DICAMILLO GARY T | ▲ Buy | Open Market | 10,000 | $27K | 9/7/2022 |
| Roddy Jack | ▲ Buy | Open Market | 2,000 | $5K | 9/6/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 9/1/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 77 | $265 | 9/1/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 8/1/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 77 | $271 | 8/1/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 7/1/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 76 | $233 | 7/1/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 268 | — | 6/1/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 76 | $363 | 6/1/2022 |
| Varni Patrice Ann | ▲ Buy | Option Exercise | 3,216 | — | 5/28/2022 |
| Varni Patrice Ann | ▼ Sell | Tax Withholding | 1,049 | $6K | 5/28/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 716,280 | $3.4M | 5/25/2022 |
| Roddy Jack | ▲ Buy | Open Market | 3,000 | $13K | 5/24/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 960,394 | $4.4M | 5/24/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 450,000 | $2.2M | 5/20/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 328,000 | $1.6M | 5/19/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 987,859 | $4.5M | 5/18/2022 |
| Roddy Jack | ▲ Buy | Open Market | 6,000 | $29K | 5/17/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 283,578 | $1.4M | 5/17/2022 |
| Dawn M. Zier | ▲ Buy | Grant | 17,947 | $0 | 5/17/2022 |
| DICAMILLO GARY T | ▲ Buy | Grant | 19,998 | $0 | 5/17/2022 |
| HOLLINGSWORTH CLAUDIA | ▲ Buy | Grant | 17,947 | $0 | 5/17/2022 |
| ZEPF PAUL J | ▲ Buy | Grant | 23,075 | $0 | 5/17/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Grant | 17,947 | $0 | 5/17/2022 |
| Anthos Pano | ▲ Buy | Grant | 17,947 | $0 | 5/17/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 2,083,347 | $9.8M | 5/16/2022 |
| Roddy Jack | ▲ Buy | Open Market | 3,000 | $13K | 5/13/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 420,000 | $1.9M | 5/13/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 3,678,927 | $14.1M | 5/12/2022 |
| Robert DeMartini | ▲ Buy | Option Exercise | 7,936 | — | 4/3/2022 |
| Anthos Pano | ▲ Buy | Open Market | 3,069 | $18K | 3/31/2022 |
| Anthos Pano | ▲ Buy | Open Market | 209 | $1K | 3/31/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 650,000 | $4.2M | 3/30/2022 |
| Coliseum Capital Management, LLC | ▼ Sell | Other | 7,000,000 | $42.7M | 3/29/2022 |
| Legg John A. | ▼ Sell | Tax Withholding | 353 | $2K | 3/15/2022 |
| White Verdi Ray III | ▲ Buy | Option Exercise | 804 | — | 3/15/2022 |
| White Verdi Ray III | ▼ Sell | Tax Withholding | 279 | $2K | 3/15/2022 |
| McGarvey Casey Kale | ▲ Buy | Option Exercise | 1,018 | — | 3/15/2022 |
| George Turner Ulrich | ▲ Buy | Option Exercise | 631 | — | 3/15/2022 |
| Legg John A. | ▲ Buy | Option Exercise | 1,018 | — | 3/15/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 1,460,000 | $10.2M | 3/7/2022 |
| ZEPF PAUL J | ▲ Buy | Open Market | 10,000 | $67K | 3/7/2022 |
| Kiedaisch Gary Alan | ▲ Buy | Open Market | 23,000 | $160K | 3/4/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 3,215,000 | $23.5M | 3/4/2022 |
| Kiedaisch Gary Alan | ▲ Buy | Open Market | 7,000 | $48K | 3/4/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 1,797,545 | $13.0M | 3/3/2022 |
| Dawn M. Zier | ▲ Buy | Open Market | 20,000 | $139K | 3/3/2022 |
| Robert DeMartini | ▲ Buy | Option Exercise | 7,936 | — | 3/3/2022 |
| Robert DeMartini | ▲ Buy | Option Exercise | 7,936 | — | 2/3/2022 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 310,000 | $4.1M | 12/31/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 120,000 | $1.6M | 12/28/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 155,344 | $2.1M | 12/27/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 439,134 | $6.1M | 12/23/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 2,761,748 | $32.5M | 12/20/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 2,904,115 | $33.0M | 12/17/2021 |
| Coliseum Capital Management, LLC | ▲ Buy | Open Market | 1,876,000 | $19.6M | 12/16/2021 |
| McGarvey Casey Kale | ▲ Buy | Open Market | 47,700 | $500K | 12/16/2021 |
AI Market Commentary
AI-generatedAll commentary →Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.
October 1, 2026
No recent PRPL news found; context limited to technicals
The provided news article concerns Kimberly-Clark and does not relate to Purple Innovation. Therefore, no specific recent corporate developments can be summarized for this symbol. Technical indicators show the stock is in an oversold zone with high volatility, but without relevant news, the primary driver of current sentiment remains unclear.
No recent PRPL news found; context limited to technicals. The provided news article concerns Kimberly-Clark and does not relate to Purple Innovation. Therefore, no specific recent corporate developments can be summarized for this symbol. Technical indicators show the stock is in an oversold zone with high volatility, but without relevant news, the primary driver of current sentiment remains unclear.