COCO

The Vita Coco Company Inc. Common Stock (COCO)

Stock · NASDAQ · Consumer Staples

$58.68as of 10/16/2026

AI Market Commentary

AI-generatedAll commentary →

Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

October 10, 2026

Vita Coco sees influencer marketing boost and analyst position changes. Co‑founder said influencer marketing is delivering better results than traditional advertising for Vita Coco. At the same time, Baird trimmed its holding in the company while Wells Fargo kept an overweight stance but cut its price target to $65. The news comes as China’s tariffs on U.S. agricultural products remain frozen, a factor that could influence demand for coconut water.

Active signals

Resistance level
$65.78
Industry
Beverages (Production/Distribution)

What COCO's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.

SignalTimesMedian 20-session returnHigher after 20 sessions
Volume Spike43+4.2%60%
Bollinger Band Breakout22+1.4%59%
Bollinger Band Breakdown17+1.5%53%
200-Day Moving Average TouchActive now16+2.9%56%
Any 20-session window (baseline)+2.3%58%

Computed by MarketWall from daily closing prices since August 8, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.

About COCO

The Vita Coco Company, Inc. develops, manufactures, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific. It offers coconut water, oil, and juice products; Vita Coco Treats, a plant-based dairy alternative; Vita Coco Pressed, Vita Coco Coconut Juice, and Farmers Organic; Vita Coco Coconut MLK; and PWR LIFT, a…

Sector
Consumer Staples
Industry
Beverages (Production/Distribution)
Employees
336

Fundamentals

1-day range
$57.39$60.71
Market cap
$3.76B
P/E (trailing)
30.24
P/E (forward)
24.65
EPS (trailing)
$1.81
Dividend yield
—
Beta
0.79
Avg. volume
1.19M
52-week range
$38.07$85.83
Next earnings: October 22, 2026 · EPS estimate $0.53

How The Vita Coco Company Inc. Common Stock Makes Money

Where the revenue actually goes — FY2025 annual results

market-wall.comTotalRevenue$609.78MNet Income$71.32M (12%)Cost of Revenue$387.19M (63%)SG&A$140.06M (23%)Tax$21.65M (4%)COCO

Source: 10-K filed Feb 18, 2026 · via SEC EDGAR / Finnhub

Gross Profit$222.59M(37%)
Operating Income$82.53M(14%)

Forecasts

10 analyst ratings

Buy 77%
Hold 24%
Sell 0%
1-year price forecast
High
$90
+53.4%
Median
$81
+38.0%
Low
$65
+10.8%

The Vita Coco Company Inc. Common Stock Competitors

Chosen by industry and closest market cap.

  • COCO
    The Vita Coco Company Inc. Common Stock
    $58.69
    ▲ 1.77%
    Market cap $3.76BP/E 30.24
    $38.07$85.83
  • FIZZ
    National Beverage Corp. Common Stock
    $34.96
    ▲ 1.89%
    Market cap $2.99BP/E 18.47
    $28.97$38.21
  • CCU
    Compania Cervecerias Unidas S.A. Common Stock
    $10.89
    ▲ 1.78%
    Market cap $2.21BP/E 18.31
    $4,947$6,598
  • SAM
    Boston Beer Company Inc. (The) Common Stock
    $180.82
    ▲ 0.90%
    Market cap $1.88BP/E —
    $158.68$264.46
  • KOF
    Coca Cola Femsa S.A.B. de C.V. American Depositary Shares each representing 10 Units (each Unit consists of 3 Series B Shares and 5 Series L Shares)
    $118.95
    ▲ 2.84%
    Market cap $5.74BP/E 17.15
    $148.59$216.86
  • CELH
    Celsius Holdings Inc. Common Stock
    $28.19
    ▲ 0.11%
    Market cap $6.08BP/E 53.10
    $23.56$66.74
  • WEST
    Westrock Coffee Company Common Stock
    $8.44
    ▼ 1.40%
    Market cap $789.24MP/E —
    $3.59$10.19

P/E shows — for peers not currently carrying a live signal of their own.

Latest news

Insider Activity

Insider Actions →
Acquired
36.1K
Disposed
406.3K

Institutional Ownership

March 31, 2026

Total shares held
48.84M
Total value held
$2.24B
Institutional holders
259
Top holders this quarter
  • Unknown6.78M
  • Unknown4.76M
  • Unknown3.68M
  • Unknown2.33M
  • Unknown2.09M
  • Unknown1.73M
  • Unknown1.52M
  • Unknown1.44M
  • Unknown1.30M
  • Unknown1.25M

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