Boston Beer Company Inc. (The) Common Stock (SAM)
Stock · NYSE · Consumer Staples
$180.82as of 10/16/2026
Price chart
Active signals
SAM Signal Track Record
How signals performed across all stocks →What SAM's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.
| Signal | Times | Median 20-session return | Higher after 20 sessions | Last signal |
|---|---|---|---|---|
| Volume Spike | 30 | -2.9% | 43% | September 18, 2026 |
| Bollinger Band Breakdown | 24 | +0.1% | 50% | September 1, 2026 |
| Bollinger Band BreakoutActive now | 23 | -2.0% | 35% | June 26, 2026 |
| 200-Day Moving Average TouchActive now | 15 | +2.3% | 53% | January 30, 2026 |
| Any 20-session window (baseline) | -0.6% | 47% |
Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.
About SAM
The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names. It markets and sells i…
- Sector
- Consumer Staples
- Industry
- Beverages (Production/Distribution)
- Employees
- 2,736
- Website
- www.bostonbeer.com/
Fundamentals
- 1-day range
- $179.2$182.02
- Market cap
- $1.88B
- P/E (trailing)
- —
- P/E (forward)
- 17.89
- EPS (trailing)
- $-6.74
- Dividend yield
- —
- Beta
- 0.86
- Avg. volume
- 240.0K
How Boston Beer Company Inc. (The) Common Stock Makes Money
Where the revenue actually goes — FY2025 annual results
Source: 10-K filed Feb 24, 2026 · via SEC EDGAR / Finnhub
Forecasts
13 analyst ratings
Boston Beer Company Inc. (The) Common Stock Competitors
Chosen by industry and closest market cap.
- SAMBoston Beer Company Inc. (The) Common Stock$180.82▲ 0.90%Market cap $1.88BP/E —$158.68$264.46
- CCUCompania Cervecerias Unidas S.A. Common Stock$10.89▲ 1.78%Market cap $2.21BP/E 18.31$4,947$6,598
- WESTWestrock Coffee Company Common Stock$8.44▼ 1.40%Market cap $789.24MP/E —$3.59$10.19
- FIZZNational Beverage Corp. Common Stock$34.96▲ 1.89%Market cap $2.99BP/E 18.47$28.97$38.21
- AGCCAgencia Comercial Spirits Ltd Class A Ordinary Shares$16.01▲ 6.10%Market cap $556.69MP/E 362.50$3.66$25.73
- MGPIMGP Ingredients Inc.$15.12▼ 1.82%Market cap $370.89MP/E —$12.42$26.77
- SUJASuja Life Inc. Class A Common Stock$11.5▼ 1.63%Market cap $245.27MP/E —$5.59$18.48
| Symbol | Market cap | P/E ratio | Price | 1D | 52-week range |
|---|---|---|---|---|---|
| SAM Boston Beer Company Inc. (The) Common Stock | $1.88B | — | $180.82 | ▲ 0.90% | $158.68$264.46 |
| CCU Compania Cervecerias Unidas S.A. Common Stock | $2.21B | 18.31 | $10.89 | ▲ 1.78% | $4,947$6,598 |
| WEST Westrock Coffee Company Common Stock | $789.24M | — | $8.44 | ▼ 1.40% | $3.59$10.19 |
| FIZZ National Beverage Corp. Common Stock | $2.99B | 18.47 | $34.96 | ▲ 1.89% | $28.97$38.21 |
| AGCC Agencia Comercial Spirits Ltd Class A Ordinary Shares | $556.69M | 362.50 | $16.01 | ▲ 6.10% | $3.66$25.73 |
| MGPI MGP Ingredients Inc. | $370.89M | — | $15.12 | ▼ 1.82% | $12.42$26.77 |
| SUJA Suja Life Inc. Class A Common Stock | $245.27M | — | $11.5 | ▼ 1.63% | $5.59$18.48 |
P/E shows — for peers not currently carrying a live signal of their own.
Latest news
- 3 Reasons to Avoid SAM and 1 Stock to Buy InsteadYahoo · 10/9/2026
- Boston Beer's Premiumization Push Is A Mixed MoveSeekingAlpha · 10/9/2026
- Can Twisted Tea’s Realtree Camo Push Deepen Boston Beer’s Lifestyle Brand Strategy (SAM)?Yahoo · 10/8/2026
- RBC Capital Maintains Sector Perform on Boston Beer Co, Lowers Price Target to $190benzinga · 10/6/2026
- RBC Capital Maintains Sector Perform on Boston Beer Co, Lowers Price Target to $190Benzinga · 10/6/2026
- Constellation Brands Reports Soon: How Has The Stock Reacted To Past Earnings?Yahoo · 10/5/2026
- SAM Pushes Innovation: Can New Cocktails & Coolers Gain Traction?Yahoo · 10/2/2026
- Midsize brewers shake up marketing strategies as Americans drink lessYahoo · 10/2/2026
- Twisted Tea and Realtree® Team Up to Bring Iconic Camo to America’s Favorite Hard Iced TeaYahoo · 9/28/2026
Insider Activity
Insider Actions →- Cynthia Swanson · May 27, 2026 · Grant358
- Joseph Hugh Jordan · May 27, 2026 · Grant691
- Joseph Hugh Jordan · May 27, 2026 · Grant358
- Meghan Joyce V · May 27, 2026 · Grant691
- Meghan Joyce V · May 27, 2026 · Grant358
- Christopher Isaac Stone · May 27, 2026 · Grant691
- Christopher Isaac Stone · May 27, 2026 · Grant358
- Julio N. Nemeth · May 27, 2026 · Grant691
- Julio N. Nemeth · May 27, 2026 · Grant358
- Cynthia A. Fisher · May 27, 2026 · Grant691
- Cynthia A. Fisher · May 27, 2026 · Grant358
- Cynthia Swanson · May 27, 2026 · Grant691
Institutional Ownership
March 31, 2026
- Total shares held
- 7.16M
- Total value held
- $1.60B
- Institutional holders
- 359
- Unknown770.3K
- Unknown652.0K
- Unknown340.9K
- Unknown288.1K
- Unknown273.6K
- Unknown255.2K
- Unknown245.2K
- Unknown230.6K
- Unknown218.6K
- Unknown195.4K
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AI Market Commentary
AI-generatedAll commentary →Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.
October 13, 2026
Boston Beer (SAM) sees mixed premium push, analyst cuts target
Boston Beer continues its premiumization strategy, but recent commentary describes the results as mixed, noting both higher‑margin products and uncertain consumer response. The company is extending its lifestyle branding through a new Realtree Camo promotion for Twisted Tea, aiming to deepen market reach. RBC Capital kept its sector‑perform rating but lowered its price target to $190, reflecting a more cautious outlook.
Boston Beer (SAM) sees mixed premium push, analyst cuts target. Boston Beer continues its premiumization strategy, but recent commentary describes the results as mixed, noting both higher‑margin products and uncertain consumer response. The company is extending its lifestyle branding through a new Realtree Camo promotion for Twisted Tea, aiming to deepen market reach. RBC Capital kept its sector‑perform rating but lowered its price target to $190, reflecting a more cautious outlook.