Bread Financial Holdings Inc. Common Stock (BFH)
Stock · NYSE · Consumer Discretionary
$102.56as of 10/16/2026
Price chart
BFH Signal Track Record
How signals performed across all stocks →What BFH's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.
| Signal | Times | Median 20-session return | Higher after 20 sessions | Last signal |
|---|---|---|---|---|
| Volume Spike | 32 | -0.5% | 47% | September 18, 2026 |
| Bollinger Band Breakout | 25 | +1.2% | 52% | July 30, 2026 |
| Bollinger Band Breakdown | 20 | +5.6% | 60% | September 22, 2026 |
| 200-Day Moving Average TouchActive now | 9 | +3.9% | 67% | October 9, 2025 |
| Any 20-session window (baseline) | +2.1% | 56% |
Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.
About BFH
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it…
- Sector
- Consumer Discretionary
- Industry
- Business Services
- Employees
- 6,000
- Website
- www.breadfinancial.com/
Fundamentals
- 1-day range
- $98.32$101.79
- Market cap
- $4.22B
- P/E (trailing)
- 6.64
- P/E (forward)
- 7.37
- EPS (trailing)
- $12.91
- Dividend yield
- 3.09%
- Beta
- 1.30
- Avg. volume
- 545.0K
- Ex-dividend date
- August 31, 2026
- Dividend pay date
- September 15, 2026
How Bread Financial Holdings Inc. Common Stock Makes Money
Where the revenue actually goes — FY2020 annual results
Source: 10-K filed Feb 26, 2021 · via SEC EDGAR / Finnhub
Forecasts
16 analyst ratings
Bread Financial Holdings Inc. Common Stock Competitors
Chosen by industry and closest market cap.
- BFHBread Financial Holdings Inc. Common Stock$102.56▲ 1.23%Market cap $4.22BP/E 6.64$55.8$114.53
- DLODLocal Limited Class A Common Shares$14.67▼ 2.85%Market cap $4.36BP/E 20.32$10.64$16.78
- XMTRXometry Inc. Class A Common Stock$90.91▼ 8.67%Market cap $4.99BP/E —$35.86$112.94
- FOURShift4 Payments Inc. Class A Common Stock$39.43▲ 0.23%Market cap $3.44BP/E 29.51$34.56$78.22
- PAYPaymentus Holdings Inc. Class A Common Stock$31.54▼ 1.84%Market cap $5.05BP/E 47.69$20.11$45.31
- EXLSExlService Holdings Inc. Common Stock$39.52▲ 1.07%Market cap $5.25BP/E 23.44$24.85$43.88
- MMSMaximus Inc. Common Stock$61.47▲ 2.04%Market cap $3.06BP/E 8.50$51.04$100
| Symbol | Market cap | P/E ratio | Price | 1D | 52-week range |
|---|---|---|---|---|---|
| BFH Bread Financial Holdings Inc. Common Stock | $4.22B | 6.64 | $102.56 | ▲ 1.23% | $55.8$114.53 |
| DLO DLocal Limited Class A Common Shares | $4.36B | 20.32 | $14.67 | ▼ 2.85% | $10.64$16.78 |
| XMTR Xometry Inc. Class A Common Stock | $4.99B | — | $90.91 | ▼ 8.67% | $35.86$112.94 |
| FOUR Shift4 Payments Inc. Class A Common Stock | $3.44B | 29.51 | $39.43 | ▲ 0.23% | $34.56$78.22 |
| PAY Paymentus Holdings Inc. Class A Common Stock | $5.05B | 47.69 | $31.54 | ▼ 1.84% | $20.11$45.31 |
| EXLS ExlService Holdings Inc. Common Stock | $5.25B | 23.44 | $39.52 | ▲ 1.07% | $24.85$43.88 |
| MMS Maximus Inc. Common Stock | $3.06B | 8.50 | $61.47 | ▲ 2.04% | $51.04$100 |
P/E shows — for peers not currently carrying a live signal of their own.
Latest news
- Evercore ISI Group Maintains Outperform on Bread Financial Holdings, Lowers Price Target to $118Benzinga · 10/1/2026
- Circle Expands Institutional USDC Push With Volante TechnologiesYahoo · 9/29/2026
- Best Momentum Stocks to Buy for September 25thYahoo · 9/25/2026
- Upstart Expands Partnership With Commonwealth Credit UnionYahoo · 9/24/2026
- Circle Secures $100M Binance Investment to Expand USDC AccessYahoo · 9/23/2026
- NerdWallet, Sezzle, Tradeweb Markets, and Bread Financial Shares Are Falling, What You Need To KnowYahoo · 9/22/2026
- Signet Jewelers (SIG) Swings to a Profit and Signs a Credit Deal Worth $1 BillionYahoo · 9/20/2026
- BFH vs. FUTU: Which Stock Is the Better Value Option?Yahoo · 9/17/2026
Insider Activity
Insider Actions →- McCarthy Dennis James · September 14, 2026 · Buy16 @ $108.14
- Praniti Lakhwara · July 28, 2026 · Sale2.8K @ $106.12
- John C. Gerspach · July 15, 2026 · Grant730
- Praniti Lakhwara · June 15, 2026 · Grant1.6K
- Rajesh Natarajan · June 15, 2026 · Grant1.6K
- John J. Fawcett · June 15, 2026 · Grant1.6K
- Clair Joyce St · June 15, 2026 · Grant1.6K
- Laurie Anne Tucker · June 15, 2026 · Grant1.6K
- Sharen J. Turney · June 15, 2026 · Grant1.6K
- John C. Gerspach · June 15, 2026 · Grant1.6K
- Timothy J. Theriault · June 15, 2026 · Grant1.6K
- Ralph J. Andretta · May 29, 2026 · Sale1.0K @ $89.57
- Ralph J. Andretta · May 29, 2026 · Sale12.5K @ $89.17
- Ralph J. Andretta · May 29, 2026 · Sale1.5K @ $88.23
- John J. Fawcett · May 21, 2026 · Buy698 @ $86.43
Institutional Ownership
March 31, 2026
- Total shares held
- 40.01M
- Total value held
- $2.90B
- Institutional holders
- 380
- Unknown4.22M
- Unknown3.09M
- Unknown2.43M
- Unknown1.87M
- Unknown1.76M
- Unknown1.63M
- Unknown1.35M
- Unknown1.19M
- Unknown1.15M
- Unknown1.10M
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AI Market Commentary
AI-generatedAll commentary →Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.
October 10, 2026
Bread Financial Holdings Faces Valuation Debate Ahead of Q3 Earnings Call
Analysts are debating Bread Financial’s valuation, with some suggesting the stock may still be undervalued despite a 231% run. TD Cowen and Barclays have adjusted price targets to $111 and $110, respectively, while the company has scheduled its Q3 2026 earnings call for Oct. 22. The stock sits near its 52‑week high and a support level of $107.22, and its low P/E of 6.8 and 3.09% dividend yield add to the discussion.
Bread Financial Holdings Faces Valuation Debate Ahead of Q3 Earnings Call. Analysts are debating Bread Financial’s valuation, with some suggesting the stock may still be undervalued despite a 231% run. TD Cowen and Barclays have adjusted price targets to $111 and $110, respectively, while the company has scheduled its Q3 2026 earnings call for Oct. 22. The stock sits near its 52‑week high and a support level of $107.22, and its low P/E of 6.8 and 3.09% dividend yield add to the discussion.