Ulta Beauty Inc. Common Stock (ULTA)
Stock · NASDAQ · Consumer Discretionary
$593.2as of 10/16/2026
Price chart
Active signals
ULTA Signal Track Record
How signals performed across all stocks →What ULTA's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.
| Signal | Times | Median 20-session return | Higher after 20 sessions | Last signal |
|---|---|---|---|---|
| Volume Spike | 25 | +2.5% | 64% | September 18, 2026 |
| Bollinger Band Breakout | 20 | +1.4% | 55% | October 8, 2026 |
| Bollinger Band Breakdown | 20 | -2.3% | 40% | June 3, 2026 |
| 200-Day Moving Average TouchActive now | 12 | +1.8% | 58% | September 21, 2026 |
| Any 20-session window (baseline) | +1.3% | 56% |
Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.
About ULTA
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products.…
- Sector
- Consumer Discretionary
- Industry
- Other Specialty Stores
- Employees
- 21,382
- Website
- www.ulta.com/
Fundamentals
- 1-day range
- $596.48$610.21
- Market cap
- $23.16B
- P/E (trailing)
- 21.44
- P/E (forward)
- 18.99
- EPS (trailing)
- $27.45
- Dividend yield
- —
- Beta
- 0.86
- Avg. volume
- 578.4K
- Ex-dividend date
- March 16, 2012
- Dividend pay date
- May 15, 2012
How Ulta Beauty Inc. Common Stock Makes Money
Where the revenue actually goes — FY2025 annual results
Source: 10-K filed Mar 26, 2026 · via SEC EDGAR / Finnhub
Forecasts
25 analyst ratings
Ulta Beauty Inc. Common Stock Competitors
Chosen by industry and closest market cap.
- ULTAUlta Beauty Inc. Common Stock$592.94▼ 2.68%Market cap $23.16BP/E 21.44$443.6$714.97
- DKSDick's Sporting Goods Inc Common Stock$144.35▲ 2.49%Market cap $17.78BP/E 14.67$120.15$244.38
- FCFSFirstCash Holdings Inc. Common Stock$215.26▼ 0.67%Market cap $8.92BP/E 24.22$146.77$238.93
- BBWIBath & Body Works Inc.$20.14▼ 1.47%Market cap $4.06BP/E 5.18$14.28$27.4
- RHRH Common Stock$112.99▼ 4.14%Market cap $3.55BP/E 19.90$106.3$239.4
- ASOAcademy Sports and Outdoors Inc. Common Stock$58.63▲ 0.27%Market cap $2.94BP/E 9.06$41.29$62.45
- BOBSBob's Discount Furniture Inc. Common Stock$14.87▲ 0.61%Market cap $2.36BP/E 18.08$9.74$23.49
| Symbol | Market cap | P/E ratio | Price | 1D | 52-week range |
|---|---|---|---|---|---|
| ULTA Ulta Beauty Inc. Common Stock | $23.16B | 21.44 | $592.94 | ▼ 2.68% | $443.6$714.97 |
| DKS Dick's Sporting Goods Inc Common Stock | $17.78B | 14.67 | $144.35 | ▲ 2.49% | $120.15$244.38 |
| FCFS FirstCash Holdings Inc. Common Stock | $8.92B | 24.22 | $215.26 | ▼ 0.67% | $146.77$238.93 |
| BBWI Bath & Body Works Inc. | $4.06B | 5.18 | $20.14 | ▼ 1.47% | $14.28$27.4 |
| RH RH Common Stock | $3.55B | 19.90 | $112.99 | ▼ 4.14% | $106.3$239.4 |
| ASO Academy Sports and Outdoors Inc. Common Stock | $2.94B | 9.06 | $58.63 | ▲ 0.27% | $41.29$62.45 |
| BOBS Bob's Discount Furniture Inc. Common Stock | $2.36B | 18.08 | $14.87 | ▲ 0.61% | $9.74$23.49 |
P/E shows — for peers not currently carrying a live signal of their own.
Latest news
- WOOF vs. ULTA: Which Stock Should Value Investors Buy Now?Yahoo · 9/23/2026
- Ulta Beauty CEO Kecia Steelman Sells 2,000 Shares for $1.1 MillionYahoo · 9/23/2026
- Flower Knows Marks 10 Year Anniversary with Limited-Time U.S. Retail Expansion into Ulta Beauty Store Nationwide, Alongside Blockbuster Experiential Brand MomentsYahoo · 9/23/2026
- Insider Unloading: Kecia Steelman Sells $1.09M Worth Of Ulta Beauty SharesBenzinga · 9/22/2026
- 3 Reasons We’re Fans of Ulta (ULTA)Yahoo · 9/21/2026
- Ulta Beauty's move to win back shoppers takes a new turnYahoo · 9/18/2026
- Is Ulta Beauty Stock Underperforming the S&P 500?Yahoo · 9/18/2026
- 1 Safe-and-Steady Stock on Our Buy List and 2 Facing ChallengesYahoo · 9/18/2026
Insider Activity
Insider Actions →- Kecia Steelman · September 17, 2026 · Sale2.0K @ $545.88
- Lorna Nagler · September 11, 2026 · Sale600 @ $537.31
- Kelly E. Garcia · September 1, 2026 · Grant3.6K
- Kelly E. Garcia · September 1, 2026 · Grant2.9K
- Olson Brieane Lee · September 1, 2026 · Grant271
- George R. Mrkonic Jr. · June 15, 2026 · Sale383 @ $475.84
- Mike C. Smith · June 10, 2026 · Grant404
- Gisel Ruiz · June 10, 2026 · Grant404
- Lorna Nagler · June 10, 2026 · Grant404
- Patricia A. Little · June 10, 2026 · Grant404
- Stephenie Lee Landry · June 10, 2026 · Grant404
- Catherine Ann Halligan · June 10, 2026 · Grant404
- Kelly E. Garcia · June 10, 2026 · Grant404
- Martin Brok · June 10, 2026 · Grant404
- George R. Mrkonic Jr. · June 10, 2026 · Grant404
Institutional Ownership
March 31, 2026
- Total shares held
- 41.90M
- Total value held
- $19.56B
- Institutional holders
- 1077
- Unknown4.07M
- Unknown2.88M
- Unknown2.00M
- Unknown1.91M
- Unknown1.47M
- Unknown1.27M
- Unknown1.23M
- Unknown1.12M
- Unknown983.7K
- Unknown970.4K
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AI Market Commentary
AI-generatedAll commentary →Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.
October 17, 2026
Ulta Beauty faces caution on softer 2026 guidance
Ulta Beauty issued softer guidance for the second half of 2026, prompting analysts to advise caution despite the current 'lipstick effect' in consumer spending. While the company is being watched as a retail pick for the upcoming holiday season, the revised outlook suggests potential headwinds ahead. The stock remains near its 52-week high, with an RSI of 74.8 indicating strong recent momentum.
Ulta Beauty faces caution on softer 2026 guidance. Ulta Beauty issued softer guidance for the second half of 2026, prompting analysts to advise caution despite the current 'lipstick effect' in consumer spending. While the company is being watched as a retail pick for the upcoming holiday season, the revised outlook suggests potential headwinds ahead. The stock remains near its 52-week high, with an RSI of 74.8 indicating strong recent momentum.