UAA

Under Armour Inc. Class A Common Stock (UAA)

Stock · NYSE · Consumer Discretionary

$4.74as of 10/16/2026

AI Market Commentary

AI-generatedAll commentary →

Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

October 11, 2026

Under Armour faces borrowing pressure and investor activity. Recent reports note that borrowing is increasing across athletic retailers, adding pressure to companies like Under Armour. At the same time, new investor activity has been observed, suggesting attention to the brand’s health. Additionally, an industry alliance to reduce microfibre pollution was launched, highlighting growing environmental focus for apparel makers.

Active signals

Resistance level
$4.85
Industry
Apparel

What UAA's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.

SignalTimesMedian 20-session returnHigher after 20 sessions
Volume Spike29-1.2%45%
Bollinger Band Breakdown22-0.3%50%
Bollinger Band Breakout22-0.6%50%
200-Day Moving Average TouchActive now11+6.0%73%
Any 20-session window (baseline)-1.4%44%

Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.

About UAA

Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition,…

Sector
Consumer Discretionary
Industry
Apparel
Employees
6,200

Fundamentals

1-day range
$4.74$4.97
Market cap
$2.73B
P/E (trailing)
—
P/E (forward)
24.42
EPS (trailing)
$-1.16
Dividend yield
—
Beta
1.65
Avg. volume
8.99M
52-week range
$4.13$8.15
Next earnings: November 6, 2026 · EPS estimate $-0.01confirmed

How Under Armour Inc. Class A Common Stock Makes Money

Where the revenue actually goes — FY2026 annual results

market-wall.comTotalRevenue$4.97BCost of Revenue$2.71B (55%)SG&A$2.29B (46%)Tax$294.80M (6%)UAA

Source: 10-K filed May 19, 2026 · via SEC EDGAR / Finnhub

Gross Profit$2.26B(45%)
Operating Income-$163.11M(-3%)

Forecasts

19 analyst ratings

Buy 9%
Hold 64%
Sell 27%
1-year price forecast
High
$12
+153.2%
Median
$5.5
+16.0%
Low
$4
-15.6%

Under Armour Inc. Class A Common Stock Competitors

Chosen by industry and closest market cap.

  • UAA
    Under Armour Inc. Class A Common Stock
    $4.74
    ▼ 2.87%
    Market cap $2.73BP/E —
    $4.13$8.15
  • UA
    Under Armour Inc. Class C Common Stock
    $4.63
    ▼ 2.53%
    Market cap $2.67BP/E —
    $4.13$8.15
  • COLM
    Columbia Sportswear Company Common Stock
    $60.16
    ▼ 1.09%
    Market cap $2.93BP/E 15.08
    $47.47$69.06
  • FIGS
    FIGS Inc. Class A Common Stock
    $19.12
    ▼ 2.15%
    Market cap $1.88BP/E 52.43
    $6.96$19.18
  • CPRI
    Capri Holdings Limited Ordinary Shares
    $15.95
    ▲ 0.63%
    Market cap $1.73BP/E 11.81
    $12.4$28.27
  • GIII
    G-III Apparel Group LTD. Common Stock
    $28.38
    ▼ 0.07%
    Market cap $1.51BP/E 8.88
    $24.61$37.54
  • ZGN
    Ermenegildo Zegna N.V. Ordinary Shares
    $12.91
    ▼ 3.30%
    Market cap $3.97BP/E 39.18
    $8.64$15.95

P/E shows — for peers not currently carrying a live signal of their own.

Latest news

Insider Activity

Insider Actions →
Acquired
2.80M
Disposed
243.0K
  • Kevin A. Plank · May 15, 2026 · Tax Withholding
    61.6K
  • Mehri Shadman · May 15, 2026 · Tax Withholding
    23.5K
  • Eric Liedtke · May 15, 2026 · Tax Withholding
    34.2K
  • Kara Trent · May 15, 2026 · Tax Withholding
    54.9K
  • Shawn Curran · May 15, 2026 · Tax Withholding
    52.8K
  • Adam Peake · May 15, 2026 · Tax Withholding
    8.4K
  • Eric J. Aumen · May 15, 2026 · Tax Withholding
    7.5K
  • Reza Taleghani · May 14, 2026 · Grant
    957.9K
  • Kara Trent · May 14, 2026 · Grant
    226.8K
  • Shawn Curran · May 14, 2026 · Grant
    189.0K
  • Adam Peake · May 14, 2026 · Grant
    189.0K
  • Eric J. Aumen · May 14, 2026 · Grant
    60.5K
  • FAIRFAX FINANCIAL HOLDINGS LTD/ CAN · May 14, 2026 · Buy
    100 @ $5
  • FAIRFAX FINANCIAL HOLDINGS LTD/ CAN · May 13, 2026 · Buy
    739.5K @ $4.97
  • FAIRFAX FINANCIAL HOLDINGS LTD/ CAN · May 12, 2026 · Buy
    438.7K @ $4.99

Institutional Ownership

March 31, 2026

Total shares held
227.79M
Total value held
$1.30B
Institutional holders
370
Top holders this quarter
  • Unknown43.00M
  • Unknown20.86M
  • Unknown15.06M
  • Unknown11.14M
  • Unknown8.53M
  • Unknown8.18M
  • Unknown7.07M
  • Unknown6.17M
  • Unknown6.03M
  • Unknown6.01M

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