SONO

Sonos Inc. Common Stock (SONO)

Stock · NASDAQ · Consumer Staples

$17.35as of 10/16/2026

AI Market Commentary

AI-generatedAll commentary →

Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

October 16, 2026

Sonos (SONO) in focus on tariff hopes and valuation debate. Sonos is being discussed as a potential beneficiary of lower US-China tariffs, which could impact its supply chain costs. Meanwhile, analysts are debating its valuation, with one view suggesting the business is improving but not yet cheap enough. The stock remains a high-beta name, meaning it tends to move more sharply than the broader market.

Active signals

Support level
$14.29
Industry
Consumer Electronics/Appliances

What SONO's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.

SignalTimesMedian 20-session returnHigher after 20 sessions
Volume Spike30+2.3%53%
Bollinger Band Breakdown23-2.5%39%
Bollinger Band Breakout21+1.8%62%
200-Day Moving Average TouchActive now14-1.8%43%
Any 20-session window (baseline)+0.5%52%

Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.

About SONO

Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers wireless, portable, plug-in, and home theater speakers; and headphones, soundbars, components, and accessories. It offers its products through physical stores, websites, online retailers, and custom installers. Th…

Sector
Consumer Staples
Industry
Consumer Electronics/Appliances
Employees
1,404

Fundamentals

1-day range
$16.84$17.78
Market cap
$1.83B
P/E (trailing)
36.72
P/E (forward)
13.29
EPS (trailing)
$0.44
Dividend yield
—
Beta
1.94
Avg. volume
1.90M
52-week range
$12.44$19.82
Next earnings: November 11, 2026 · EPS estimate $0.05After Closeconfirmed

How Sonos Inc. Common Stock Makes Money

Where the revenue actually goes — FY2025 annual results

market-wall.comTotalRevenue$1.44BCost of Revenue$812.75M (56%)SG&A$401.03M (28%)R&D$279.97M (19%)Tax$10.65M (1%)SONO

Source: 10-K filed Nov 14, 2025 · via SEC EDGAR / Finnhub

Gross Profit$630.53M(44%)
Operating Income-$50.47M(-3%)

Forecasts

4 analyst ratings

Buy 80%
Hold 20%
Sell 0%
1-year price forecast
High
$21
+21.0%
Median
$19
+9.5%
Low
$15.5
-10.7%

Sonos Inc. Common Stock Competitors

Chosen by industry and closest market cap.

  • SONO
    Sonos Inc. Common Stock
    $17.34
    ▼ 1.98%
    Market cap $1.83BP/E 36.72
    $12.44$19.82
  • PLBL
    Polibeli Group Ltd Class A Ordinary Shares
    $5.52
    ▲ 1.85%
    Market cap $2.17BP/E 143.34
    $5.1$11.75
  • WHR
    Whirlpool Corporation Common Stock
    $27.89
    ▼ 0.53%
    Market cap $2.80BP/E 10.15
    $28.18$94.82
  • KN
    Knowles Corporation Common Stock
    $33.5
    ▼ 3.10%
    Market cap $3.36BP/E 44.13
    $20.57$42.93
  • FXHO
    UTime Limited Class A Ordinary Shares
    $8.72
    ▼ 4.18%
    Market cap $255.58MP/E —
    $6.77$25
  • COOK
    Traeger Inc. Common Stock
    $44.18
    ▼ 4.04%
    Market cap $165.32MP/E —
    $20.91$86.59
  • GNSS
    Genasys Inc. Common Stock
    $1.33
    ▲ 3.10%
    Market cap $80.15MP/E —
    $1.33$2.47

P/E shows — for peers not currently carrying a live signal of their own.

Latest news

Insider Activity

Insider Actions →
Acquired
141.7K
Disposed
202.9K

Institutional Ownership

March 31, 2026

Total shares held
108.64M
Total value held
$1.40B
Institutional holders
283
Top holders this quarter
  • Unknown18.07M
  • Unknown17.66M
  • Unknown5.22M
  • Unknown4.59M
  • Unknown3.31M
  • Unknown3.03M
  • Unknown2.98M
  • Unknown2.49M
  • Unknown2.40M
  • Unknown2.38M

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