SO

Southern Company (The) Common Stock (SO)

Stock · NYSE · Utilities

$88.25as of 8/28/2026

AI Market Commentary

AI-generated

Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

August 28, 2026

Southern Company: Georgia Power OpenAI Data Center Deal Approved. Georgia Power received approval for its 3,200 MW OpenAI data center project in Effingham County, with projected customer savings rising to $180 per year from $102, per Benzinga. The deal, one of the largest single data center commitments tied to a U.S. utility, is relevant to Southern Company because Georgia Power is a major subsidiary and a key driver of its earnings. Separately, Morgan Stanley maintained an Underweight rating on Southern and lowered its price target to $89, the lowest among the 19 analysts tracked, whose average target sits at $100.61. The stock is currently trading below the analyst average, near the lower end of its 52-week range of $83.80 to $100.84.

Active signals

Resistance level
$93.29
Industry
Electric Utilities: Central

About SO

The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the…

Sector
Utilities
Industry
Electric Utilities: Central
Employees
29,502

Fundamentals

1-day range
$87.88$89.53
Market cap
$106.91B
P/E (trailing)
22.87
P/E (forward)
17.92
EPS (trailing)
$4.15
Dividend yield
4.02%
Beta
0.29
Avg. volume
5.87M
Ex-dividend date
August 17, 2026
Dividend pay date
September 8, 2026
52-week range
$83.8$100.84
Next earnings: October 29, 2026 · EPS estimate $1.65Before Openconfirmed

How Southern Company (The) Common Stock Makes Money

Where the revenue actually goes — FY2025 annual results

market-wall.comTotalRevenue$29.55BNet Income$4.34B (15%)Other$18.22B (62%)Cost of Revenue$6.17B (21%)Tax$828.00M (3%)SO

Source: 10-K filed Feb 19, 2026 · via SEC EDGAR / Finnhub

Forecasts

19 analyst ratings

Buy 42%
Hold 52%
Sell 6%
1-year price forecast
High
$114
+29.2%
Median
$101
+14.4%
Low
$79
-10.5%

Southern Company (The) Common Stock Competitors

Chosen by industry and closest market cap.

  • SO
    Southern Company (The) Common Stock
    $88.24
    ▼ 0.91%
    Market cap $106.91BP/E 22.87
    $83.8$100.84
  • CEG
    Constellation Energy Corporation Common Stock
    $276.84
    ▼ 1.97%
    Market cap $98.86BP/E 28.49
    $228.63$412.7
  • AEP
    American Electric Power Company Inc. Common Stock
    $122.29
    ▼ 0.34%
    Market cap $69.86BP/E 21.72
    $105.7$140.58
  • VST
    Vistra Corp. Common Stock
    $137.1
    ▼ 1.94%
    Market cap $52.58BP/E 22.07
    $132.66$219.82
  • DTE
    DTE Energy Company Common Stock
    $135.83
    ▼ 0.30%
    Market cap $29.49BP/E 22.05
    $126.23$155.75
  • NRG
    NRG Energy Inc. Common Stock
    $111.17
    ▼ 2.83%
    Market cap $29.22BP/E 29.95
    $110.65$189.96
  • CNP
    CenterPoint Energy Inc (Holding Co) Common Stock
    $39.23
    ▼ 0.15%
    Market cap $27.61BP/E 23.92
    $36.6$45.26

P/E shows — for peers not currently carrying a live signal of their own.

Latest news

Insider Activity

Insider Actions
Acquired
6.9K
Disposed
3.5K

Institutional Ownership

March 31, 2026

Total shares held
714.18M
Total value held
$64.34B
Institutional holders
2335
Top holders this quarter
  • Unknown90.37M
  • Unknown71.54M
  • Unknown62.98M
  • Unknown56.24M
  • Unknown36.43M
  • Unknown28.36M
  • Unknown22.89M
  • Unknown16.81M
  • Unknown15.60M
  • Unknown12.92M

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