PRSU

Pursuit Attractions and Hospitality Inc. Common Stock (PRSU)

Stock · NYSE · Consumer Discretionary

$55.1as of 10/16/2026

AI Market Commentary

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Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

September 25, 2026

PRSU Valuation Mixed After 90% Run and Rebrand. Pursuit Attractions and Hospitality (PRSU) is currently trading above its 90% fair‑value estimate, according to a recent Yahoo analysis. However, another Yahoo report suggests the stock could be 22% below fair value following the company’s rebranding. These contrasting views highlight uncertainty about how the rebrand will influence investor perception and valuation.

Active signals

Support level
$40.59
Industry
Services-Misc. Amusement & Recreation

What PRSU's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.

SignalTimesMedian 20-session returnHigher after 20 sessions
Volume Spike37+1.8%57%
Bollinger Band Breakout25+1.8%52%
Bollinger Band Breakdown23+0.7%57%
200-Day Moving Average TouchActive now15+2.6%67%
Any 20-session window (baseline)+0.0%50%

Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.

About PRSU

Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and…

Sector
Consumer Discretionary
Industry
Services-Misc. Amusement & Recreation
Employees
2,100

Fundamentals

1-day range
$54.92$56.33
Market cap
$1.30B
P/E (trailing)
38.42
P/E (forward)
29.84
EPS (trailing)
$1.33
Dividend yield
—
Beta
1.50
Avg. volume
230.3K
Ex-dividend date
March 13, 2020
Dividend pay date
April 1, 2020
52-week range
$32.03$56.52
Next earnings: November 4, 2026 · EPS estimate $2.94After Closeconfirmed

How Pursuit Attractions and Hospitality Inc. Common Stock Makes Money

Where the revenue actually goes — FY2025 annual results

market-wall.comTotalRevenue$452.42MNet Income$22.67M (5%)Other$298.53M (66%)SG&A$80.09M (18%)Cost of Revenue$34.62M (8%)Tax$16.50M (4%)PRSU

Source: 10-K filed Feb 25, 2026 · via SEC EDGAR / Finnhub

Gross Profit$417.79M(92%)

Forecasts

7 analyst ratings

Buy 90%
Hold 10%
Sell 0%
1-year price forecast
High
$70
+27.0%
Median
$62
+12.5%
Low
$58
+5.3%

Pursuit Attractions and Hospitality Inc. Common Stock Competitors

Chosen by industry and closest market cap.

  • PRSU
    Pursuit Attractions and Hospitality Inc. Common Stock
    $55.02
    ▲ 0.33%
    Market cap $1.30BP/E 38.42
    $32.03$56.52
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    Market cap $2.01BP/E —
    $3.83$12.39
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P/E shows — for peers not currently carrying a live signal of their own.

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