MAX

MediaAlpha Inc. Class A Common Stock (MAX)

Stock · NYSE · Consumer Discretionary

$11.49as of 10/16/2026

AI Market Commentary

AI-generatedAll commentary →

Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

October 16, 2026

MediaAlpha (MAX) Analyst Downgrade and Upcoming Q3 Report. Goldman Sachs kept its neutral stance on MediaAlpha but lowered its price target to $10.5, reflecting a more cautious outlook. The company is scheduled to release its third‑quarter 2026 financial results on October 28, which will give investors fresh data on earnings and revenue. Both the downgrade and the earnings release are key events that could shape market sentiment toward the stock.

Active signals

Support level
$9.82
Industry
Business Services

What MAX's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.

SignalTimesMedian 20-session returnHigher after 20 sessions
Volume Spike33+0.9%55%
Bollinger Band Breakout27+3.2%56%
Bollinger Band Breakdown20+3.5%55%
200-Day Moving Average TouchActive now14+11.9%64%
Any 20-session window (baseline)+0.8%52%

Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.

About MAX

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, Califor…

Sector
Consumer Discretionary
Industry
Business Services
Employees
147

Fundamentals

1-day range
$10.82$11.83
Market cap
$756.00M
P/E (trailing)
7.36
P/E (forward)
6.96
EPS (trailing)
$1.42
Dividend yield
—
Beta
1.18
Avg. volume
860.5K
52-week range
$7.09$14.7
Next earnings: October 28, 2026 · EPS estimate $0.39confirmed

How MediaAlpha Inc. Class A Common Stock Makes Money

Where the revenue actually goes — FY2025 annual results

market-wall.comTotalRevenue$1.11BNet Income$25.62M (2%)Cost of Revenue$946.06M (85%)SG&A$110.61M (10%)R&D$21.40M (2%)Other$9.91M (1%)MAX

Source: 10-K filed Feb 23, 2026 · via SEC EDGAR / Finnhub

Gross Profit$167.54M(15%)
Operating Income$22.12M(2%)

Forecasts

7 analyst ratings

Buy 69%
Hold 31%
Sell 0%
1-year price forecast
High
$19
+65.4%
Median
$15
+30.5%
Low
$10.5
-8.6%

MediaAlpha Inc. Class A Common Stock Competitors

Chosen by industry and closest market cap.

  • MAX
    MediaAlpha Inc. Class A Common Stock
    $11.5
    ▼ 1.54%
    Market cap $756.00MP/E 7.36
    $7.09$14.7
  • RSKD
    Riskified Ltd. Class A Ordinary Shares
    $8.22
    ▼ 4.53%
    Market cap $769.18MP/E —
    $3.7$8.78
  • PHR
    Phreesia Inc. Common Stock
    $10.94
    ▼ 0.91%
    Market cap $705.89MP/E 65.53
    $7.77$24.07
  • QNST
    QuinStreet Inc. Common Stock
    $16.32
    ▲ 0.18%
    Market cap $874.32MP/E 10.55
    $10.29$22.29
  • PSFE
    Paysafe Limited Common Shares
    $5.66
    ▲ 0.00%
    Market cap $478.85MP/E —
    $5.35$12.95
  • NUTX
    Nutex Health Inc. Common Stock
    $186.1
    ▼ 7.32%
    Market cap $1.05BP/E 7.65
    $83.99$226.16
  • RMNI
    Rimini Street Inc. (DE) Common Stock
    $4.01
    ▼ 2.43%
    Market cap $462.11MP/E 52.80
    $2.87$5.68

P/E shows — for peers not currently carrying a live signal of their own.

Latest news

Insider Activity

Insider Actions →
Acquired
24.3K
Disposed
84.8K

Institutional Ownership

March 31, 2026

Total shares held
46.59M
Total value held
$416.11M
Institutional holders
155
Top holders this quarter
  • Unknown17.86M
  • Unknown3.48M
  • Unknown2.59M
  • Unknown1.87M
  • Unknown1.39M
  • Unknown1.07M
  • Unknown1.06M
  • Unknown924.4K
  • Unknown847.2K
  • Unknown838.2K

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