Harley-Davidson Inc. Common Stock (HOG)

About HOG

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as wel…

Sector

Consumer Discretionary

Industry

Motor Vehicles

Employees

5,500

Website

www.harley-davidson.com

Fundamentals

1-day range

$25.77$26.3

Market cap

$2.71B

P/E (trailing)

14.45

P/E (forward)

13.14

EPS (trailing)

$1.80

Dividend yield

2.83%

Beta

1.29

Avg. volume

2.67M

Ex-dividend date

June 8, 2026

Dividend pay date

June 25, 2026

Forecasts

11 analyst ratings

Harley-Davidson Inc. Common Stock Competitors

Chosen by industry and closest market cap.

• HOG

  Harley-Davidson Inc. Common Stock

  $28.1

  ▲ 0.93%
  Market cap $2.71BP/E 14.45
  $17.09$31.25
• FOXF

  Fox Factory Holding Corp. Common Stock

  $20.56

  ▼ 2.56%
  Market cap $790.92MP/E —
  $13.08$29.97
• LVWR

  LiveWire Group Inc. Common Stock

  $1.36

  ▼ 0.00%
  Market cap $227.29MP/E —
  $0.6483$6.44
• INEO

  INNEOVA Holdings Limited Class A Ordinary Shares

  $0.552

  ▼ 1.08%
  Market cap $10.06MP/E —
  $0.44$1.27
• LOBO

  LOBO TECHNOLOGIES LTD. Class A Ordinary Shares

  $0.62

  ▼ 3.88%
  Market cap $9.55MP/E —
  $0.365$1.48
• CTNT

  Cheetah Net Supply Chain Service Inc Class A Common Stock

  $1.5

  ▲ 0.67%
  Market cap $5.84MP/E —
  $1.43$424
• EZGO

  EZGO Technologies Ltd. Ordinary Shares

  $0.9511

  ▼ 0.51%
  Market cap $2.31MP/E —
  $0.879$1,373

P/E shows — for peers not currently carrying a live signal of their own.

Institutional Ownership

March 31, 2026

Total shares held

100.41M

Total value held

$1.90B

Institutional holders

391