Harley-Davidson Inc. Common Stock (HOG)
Stock · NYSE · Consumer Discretionary
$26.75as of 10/16/2026
Price chart
Active signals
HOG Signal Track Record
How signals performed across all stocks →What HOG's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.
| Signal | Times | Median 20-session return | Higher after 20 sessions | Last signal |
|---|---|---|---|---|
| Volume Spike | 33 | -5.2% | 33% | October 5, 2026 |
| Bollinger Band Breakdown | 25 | -3.1% | 40% | September 17, 2026 |
| Bollinger Band Breakout | 21 | +2.4% | 52% | July 16, 2026 |
| 200-Day Moving Average TouchActive now | 16 | +4.4% | 69% | May 19, 2026 |
| Any 20-session window (baseline) | -1.2% | 46% |
Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as wel…
- Sector
- Consumer Discretionary
- Industry
- Motor Vehicles
- Employees
- 5,500
- Website
- www.harley-davidson.com/
Fundamentals
- 1-day range
- $27.19$28.16
- Market cap
- $2.71B
- P/E (trailing)
- 14.08
- P/E (forward)
- 13.78
- EPS (trailing)
- $1.62
- Dividend yield
- 2.16%
- Beta
- 1.38
- Avg. volume
- 2.13M
- Ex-dividend date
- September 15, 2026
- Dividend pay date
- September 29, 2026
How Harley-Davidson Inc. Common Stock Makes Money
Where the revenue actually goes — FY2025 annual results
Source: 10-K filed Feb 26, 2026 · via SEC EDGAR / Finnhub
Forecasts
10 analyst ratings
Harley-Davidson Inc. Common Stock Competitors
Chosen by industry and closest market cap.
- HOGHarley-Davidson Inc. Common Stock$26.76▼ 3.01%Market cap $2.71BP/E 14.08$17.09$28.86
- FOXFFox Factory Holding Corp. Common Stock$16.04▼ 13.30%Market cap $790.92MP/E —$13.08$25.43
- LVWRLiveWire Group Inc. Common Stock$1.55▼ 5.49%Market cap $227.29MP/E —$0.6483$6.44
- INEOINNEOVA Holdings Limited Class A Ordinary Shares$0.56▲ 2.75%Market cap $10.06MP/E —$0.44$1.2
- LOBOLOBO TECHNOLOGIES LTD. Class A Ordinary Shares$0.468▼ 2.50%Market cap $9.55MP/E —$0.365$1.48
- CTNTCheetah Net Supply Chain Service Inc Class A Common Stock$2.75▼ 13.52%Market cap $5.84MP/E —$2.28$63,600
- EZGOEZGO Technologies Ltd. Ordinary Shares$0.774▲ 1.44%Market cap $2.31MP/E —$0.74$1,098
| Symbol | Market cap | P/E ratio | Price | 1D | 52-week range |
|---|---|---|---|---|---|
| HOG Harley-Davidson Inc. Common Stock | $2.71B | 14.08 | $26.76 | ▼ 3.01% | $17.09$28.86 |
| FOXF Fox Factory Holding Corp. Common Stock | $790.92M | — | $16.04 | ▼ 13.30% | $13.08$25.43 |
| LVWR LiveWire Group Inc. Common Stock | $227.29M | — | $1.55 | ▼ 5.49% | $0.6483$6.44 |
| INEO INNEOVA Holdings Limited Class A Ordinary Shares | $10.06M | — | $0.56 | ▲ 2.75% | $0.44$1.2 |
| LOBO LOBO TECHNOLOGIES LTD. Class A Ordinary Shares | $9.55M | — | $0.468 | ▼ 2.50% | $0.365$1.48 |
| CTNT Cheetah Net Supply Chain Service Inc Class A Common Stock | $5.84M | — | $2.75 | ▼ 13.52% | $2.28$63,600 |
| EZGO EZGO Technologies Ltd. Ordinary Shares | $2.31M | — | $0.774 | ▲ 1.44% | $0.74$1,098 |
P/E shows — for peers not currently carrying a live signal of their own.
Latest news
- Harley-Davidson, Inc. To Report Third Quarter 2026 Results on October 29, 2026Yahoo · 10/9/2026
- Wall Street Is Betting These 3 Beaten-Down Stocks Have More Room to RunYahoo · 10/7/2026
- Stocks making big moves yesterday: Harley-Davidson, Illumina, TechnipFMC, Upstart, and DraftKingsYahoo · 10/6/2026
- Why Harley-Davidson (HOG) Stock Is Trading Up TodayYahoo · 10/5/2026
- Citigroup Upgrades Harley-Davidson to Buy from NeutralFintel · 10/5/2026
- Harley-Davidson Jumps 10% as Citi Upgrade Sees “Multi-Year Retail Growth Story”Yahoo · 10/5/2026
- Intel, XP Inc., PTC, RXO, Vaxcyte, Western Digital, Cerebras, and More Stocks That Explain Today’s MarketYahoo · 10/5/2026
- Harley-Davidson Stock Jumps as Citi Bets on a TurnaroundYahoo · 10/5/2026
- Under the Radar: 4 Stocks Where Insiders and Management Are Buyingbenzinga · 9/15/2026
Insider Activity
Insider Actions →- Jonathan R. Root · October 1, 2026 · Sale1.6K @ $24.43
- Daniel J. Nova · September 24, 2026 · Option Exercise5.2K
- Jonathan R. Root · September 1, 2026 · Sale1.6K @ $27.46
- Littleton Gayle · August 11, 2026 · Buy7.5K @ $26.38
- Artie Starrs · August 10, 2026 · Buy10.0K @ $25.89
- Jonathan R. Root · August 3, 2026 · Sale1.6K @ $24.88
- Daniel J. Nova · July 31, 2026 · Buy40.0K @ $24.57
- Littleton Gayle · July 24, 2026 · Grant39.2K
- Jonathan R. Root · July 1, 2026 · Sale1.6K @ $24.44
- Jonathan R. Root · June 1, 2026 · Sale1.6K @ $23.87
- Allan C. Golston · May 21, 2026 · Grant6.3K
- Troy Alstead · May 21, 2026 · Grant6.3K
- Daniel J. Nova · May 21, 2026 · Grant6.5K
- Daniel J. Nova · May 21, 2026 · Grant4.7K
- Lori Ann Flees · May 21, 2026 · Grant8.6K
Institutional Ownership
March 31, 2026
- Total shares held
- 100.41M
- Total value held
- $1.90B
- Institutional holders
- 391
- Unknown10.61M
- Unknown10.02M
- Unknown5.84M
- Unknown5.17M
- Unknown5.06M
- Unknown4.76M
- Unknown3.80M
- Unknown3.04M
- Unknown2.87M
- Unknown2.45M
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AI Market Commentary
AI-generatedAll commentary →Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.
October 12, 2026
Harley-Davidson Shares Rise on Citigroup Upgrade
Harley-Davidson stock jumped 10% after Citigroup upgraded the company to Buy from Neutral. The bank cited a potential multi-year retail growth story for the motorcycle maker. The stock is now trading near its 52-week high, with an average analyst target of $27.90.
Harley-Davidson Shares Rise on Citigroup Upgrade. Harley-Davidson stock jumped 10% after Citigroup upgraded the company to Buy from Neutral. The bank cited a potential multi-year retail growth story for the motorcycle maker. The stock is now trading near its 52-week high, with an average analyst target of $27.90.