Baozun Inc. American Depositary Shares (BZUN)

About BZUN

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services;…

Sector

Consumer Discretionary

Industry

Catalog/Specialty Distribution

Employees

6,762

Website

www.baozun.com/

Fundamentals

1-day range

$3.02$3.31

Market cap

$174.97M

P/E (trailing)

—

P/E (forward)

3.66

EPS (trailing)

$-1.07

Dividend yield

—

Beta

0.40

Avg. volume

239.3K

Forecasts

7 analyst ratings

Baozun Inc. American Depositary Shares Competitors

Chosen by industry and closest market cap.

• BZUN

  Baozun Inc. American Depositary Shares

  $3.02

  ▲ 0.00%
  Market cap $174.97MP/E —
  $2.07$4.88
• DIBS

  1stdibs.com Inc. Common Stock

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  Market cap $149.46MP/E —
  $2.5$6.63
• AKA

  a.k.a. Brands Holding Corp. Common Stock

  $10.6

  ▲ 0.38%
  Market cap $123.59MP/E —
  $8.42$16.38
• HOUR

  Hour Loop Inc. Common Stock

  $1.84

  ▼ 1.60%
  Market cap $64.75MP/E 37.01
  $1.24$6.84
• LITB

  LightInTheBox Holding Co. Ltd. American Depositary Shares each representing twelve ordinary shares

  $3.2

  ▼ 1.23%
  Market cap $56.52MP/E 6.29
  $1.16$4.17
• LVLU

  Lulu's Fashion Lounge Holdings Inc. Common Stock

  $14.8

  ▲ 12.34%
  Market cap $53.56MP/E —
  $3.67$32.32
• GROV

  Grove Collaborative Holdings Inc. Class A Common Stock

  $0.999

  ▼ 0.10%
  Market cap $45.81MP/E —
  $0.8627$1.59

P/E shows — for peers not currently carrying a live signal of their own.

Latest news

• Baozun: A 'Buy' After Beat And Raise
  SeekingAlpha · 8/28/2026
• Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript
  SeekingAlpha · 8/27/2026
• Baozun Q2 2026 Earnings Call: Complete Transcript
  benzinga · 8/27/2026
• Baozun Q2 2026 Earnings Call: Complete Transcript
  Benzinga · 8/27/2026
• Baozun Inc. 2026 Q2 - Results - Earnings Call Presentation
  SeekingAlpha · 8/27/2026
• 11 Consumer Discretionary Stocks Moving In Friday's Pre-Market Session
  Benzinga · 8/21/2026

• Changqing Ye · June 30, 2026 · Option Exercise

  51.8K
• Changqing Ye · June 30, 2026 · Option Exercise

  17.3K
• Junhua Wu · June 24, 2026 · Buy

  29.0K @ $2.85
• Wenbin Qiu · June 22, 2026 · Buy

  10.0K @ $2.81
• Wenbin Qiu · June 18, 2026 · Buy

  10.0K @ $2.77
• Junhua Wu · June 17, 2026 · Buy

  18.5K @ $2.84
• Wenbin Qiu · June 17, 2026 · Buy

  10.0K @ $2.83
• Wenbin Qiu · June 16, 2026 · Buy

  10.0K @ $2.72
• Wenbin Qiu · June 15, 2026 · Buy

  10.0K @ $2.79
• Wenbin Qiu · June 12, 2026 · Buy

  10.0K @ $2.72
• Wenbin Qiu · June 11, 2026 · Buy

  10.0K @ $2.67
• Junhua Wu · June 11, 2026 · Buy

  18.0K @ $2.69
• Wenbin Qiu · June 10, 2026 · Buy

  10.0K @ $2.64
• Wenbin Qiu · June 9, 2026 · Buy

  10.0K @ $2.72
• Wenbin Qiu · June 8, 2026 · Buy

  10.0K @ $2.77

Institutional Ownership

March 31, 2026

Total shares held

11.46M

Total value held

$21.73M

Institutional holders

67