BZUN

Baozun Inc. American Depositary Shares (BZUN)

Stock · NASDAQ · Consumer Discretionary

$3.71as of 10/16/2026

AI Market Commentary

AI-generatedAll commentary →

Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

September 27, 2026

Baozun Announces US$10 Million Share Repurchase Program. Baozun has announced a US$10 million share repurchase program. This move signals management's intent to support the company's equity value. The stock currently trades within its 52-week range, with analysts maintaining an average target price of $4.58.

Active signals

Support level
$2.72
Industry
Catalog/Specialty Distribution

What BZUN's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.

SignalTimesMedian 20-session returnHigher after 20 sessions
Volume Spike46-5.1%33%
Bollinger Band Breakout22-6.8%45%
Bollinger Band Breakdown17-4.4%41%
200-Day Moving Average TouchActive now16-1.1%50%
Any 20-session window (baseline)-4.1%40%

Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.

About BZUN

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services;…

Sector
Consumer Discretionary
Industry
Catalog/Specialty Distribution
Employees
6,626

Fundamentals

1-day range
$3.35$3.7
Market cap
$168.57M
P/E (trailing)
—
P/E (forward)
4.20
EPS (trailing)
$-0.78
Dividend yield
—
Beta
0.36
Avg. volume
226.5K
52-week range
$2.07$3.82
Next earnings: November 24, 2026confirmed

Forecasts

7 analyst ratings

Buy 85%
Hold 15%
Sell 0%
1-year price forecast
High
$5.99
+61.6%
Median
$4.26
+15.0%
Low
$2.91
-21.4%

Baozun Inc. American Depositary Shares Competitors

Chosen by industry and closest market cap.

  • BZUN
    Baozun Inc. American Depositary Shares
    $3.72
    ▲ 1.36%
    Market cap $168.57MP/E —
    $2.07$3.82
  • DIBS
    1stdibs.com Inc. Common Stock
    $4.27
    ▼ 0.12%
    Market cap $175.25MP/E —
    $2.55$6.63
  • AKA
    a.k.a. Brands Holding Corp. Common Stock
    $10.23
    ▲ 0.49%
    Market cap $117.53MP/E —
    $8.42$16.38
  • HOUR
    Hour Loop Inc. Common Stock
    $1.77
    ▲ 1.72%
    Market cap $64.75MP/E 35.03
    $1.59$3.18
  • LITB
    LightInTheBox Holding Co. Ltd. American Depositary Shares each representing twelve ordinary shares
    $2.8
    ▼ 6.04%
    Market cap $56.52MP/E 6.01
    $1.63$4.17
  • LVLU
    Lulu's Fashion Lounge Holdings Inc. Common Stock
    $15.32
    ▲ 7.66%
    Market cap $49.68MP/E —
    $4.26$32.32
  • GROV
    Grove Collaborative Holdings Inc. Class A Common Stock
    $0.98
    ▼ 1.61%
    Market cap $47.07MP/E —
    $0.8627$1.57

P/E shows — for peers not currently carrying a live signal of their own.

Latest news

Insider Activity

Insider Actions →
Acquired
314.2K
Disposed
68.6K

Institutional Ownership

March 31, 2026

Total shares held
11.46M
Total value held
$21.73M
Institutional holders
67
Top holders this quarter
  • Unknown2.41M
  • Unknown2.12M
  • Unknown963.5K
  • Unknown593.7K
  • Unknown548.4K
  • Unknown534.0K
  • Unknown444.3K
  • Unknown399.0K
  • Unknown378.8K
  • Unknown374.1K

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