BKNG

Booking Holdings Inc. Common Stock (BKNG)

Stock · NASDAQ · Consumer Discretionary

$205.63as of 8/28/2026

AI Market Commentary

AI-generated

Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

August 30, 2026

Booking Holdings: Analysts Reiterate Bullish Stance, Lift Price Targets. Booking Holdings has received continued support from Wall Street, with BTIG reiterating its positive view at a $250 price target and Evercore ISI raising its target to $270. Both firms maintained favorable ratings on the stock. The coverage coincides with broader discussions about how booking shares fit into income-focused and travel-themed portfolios. Trading near the upper end of its 52-week range of $150.14 to $227.72, the stock sits below the average analyst target of $237.81.

Active signals

Support level
$170.72
Industry
Transportation Services

About BKNG

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, renta…

Sector
Consumer Discretionary
Industry
Transportation Services
Employees
25,550

Fundamentals

1-day range
$203.06$207.56
Market cap
$149.33B
P/E (trailing)
22.12
P/E (forward)
16.61
EPS (trailing)
$9.04
Dividend yield
Beta
1.12
Avg. volume
6.82M
Ex-dividend date
September 11, 2026
Dividend pay date
September 30, 2026
52-week range
$150.14$226.63
Next earnings: October 27, 2026 · EPS estimate $4.49After Closeconfirmed

How Booking Holdings Inc. Common Stock Makes Money

Where the revenue actually goes — FY2025 annual results

market-wall.comTotalRevenue$26.92BOther$24.63B (92%)Tax$1.43B (5%)SG&A$857.00M (3%)BKNG

Source: 10-K filed Feb 18, 2026 · via SEC EDGAR / Finnhub

Forecasts

36 analyst ratings

Buy 83%
Hold 17%
Sell 0%
1-year price forecast
High
$301
+46.4%
Median
$240
+16.7%
Low
$188
-8.6%

Booking Holdings Inc. Common Stock Competitors

Chosen by industry and closest market cap.

  • BKNG
    Booking Holdings Inc. Common Stock
    $205.63
    ▲ 1.52%
    Market cap $149.33BP/E 22.12
    $150.14$226.63
  • EXPE
    Expedia Group Inc. Common Stock
    $329.35
    ▲ 3.27%
    Market cap $35.77BP/E 19.17
    $185.34$342
  • XPO
    XPO Inc. Common Stock
    $188.56
    ▼ 1.59%
    Market cap $23.07BP/E 61.17
    $121.48$232.05
  • GXO
    GXO Logistics Inc. Common Stock
    $47.56
    ▼ 0.89%
    Market cap $5.82BP/E 42.34
    $45$66.85
  • MMYT
    MakeMyTrip Limited Ordinary Shares
    $59.05
    ▲ 1.50%
    Market cap $5.81BP/E 166.90
    $32.67$103.24
  • HAFN
    Hafnia Limited Common Shares
    $8.45
    ▲ 1.93%
    Market cap $3.80BP/E 8.05
    $51.7$86.7
  • LIND
    Lindblad Expeditions Holdings Inc. Common Stock
    $29.6
    ▼ 1.55%
    Market cap $2.17BP/E
    $11.37$35

P/E shows — for peers not currently carrying a live signal of their own.

Latest news

Insider Activity

Insider Actions
Acquired
8.2K
Disposed
28.5K

Institutional Ownership

March 31, 2026

Total shares held
31.91M
Total value held
$110.92B
Institutional holders
1875
Top holders this quarter
  • Unknown2.65M
  • Unknown2.08M
  • Unknown1.42M
  • Unknown1.16M
  • Unknown1.07M
  • Unknown997.5K
  • Unknown891.1K
  • Unknown870.5K
  • Unknown769.2K
  • Unknown750.2K

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