AMZN

Amazon.com Inc. Common Stock (AMZN)

Stock · NASDAQ · Consumer Discretionary

$249.92as of 10/16/2026

AI Market Commentary

AI-generatedAll commentary →

Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

October 17, 2026

Amazon noted in AI, layoffs and AWS deal news this week. Recent articles referenced Amazon as a benchmark for Shopify’s growth, highlighted its role among leading tech firms discussing AI trends, and noted an AWS partnership with DoorDash and the Australian Open. Another piece linked AI-driven layoffs across the sector to Amazon’s own automation efforts. These items keep Amazon in focus as AI and cloud services shape market dynamics.

Price chart

Open in TradingView

Active signals

Support Reject80.5%
High Beta28.6%
200 SMA Touch26.1%
Resistance level
$257.52
Industry
Catalog/Specialty Distribution

AMZN Signal Track Record

How signals performed across all stocks →

What AMZN's price did in the 20 trading sessions after each past signal, compared with any 20-session window over the same period.

SignalTimesMedian 20-session returnHigher after 20 sessions
Bollinger Band Breakout30+1.4%60%
Volume Spike30+1.9%57%
Bollinger Band Breakdown17+5.8%65%
200-Day Moving Average TouchActive now14+6.3%64%
Any 20-session window (baseline)+2.5%61%

Computed by MarketWall from daily closing prices since May 18, 2022. Returns are close-to-close and don't include dividends. Past results describe what happened before; they are not a forecast and not investment advice.

About AMZN

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops a…

Sector
Consumer Discretionary
Industry
Catalog/Specialty Distribution
Employees
1,595,000

Fundamentals

1-day range
$248.6$255.54
Market cap
$2.94T
P/E (trailing)
20.26
P/E (forward)
23.94
EPS (trailing)
$12.43
Dividend yield
—
Beta
1.51
Avg. volume
38.63M
52-week range
$196$287.2
Next earnings: October 29, 2026 · EPS estimate $1.96After Closeconfirmed

How Amazon.com Inc. Common Stock Makes Money

Where the revenue actually goes — FY2025 annual results

market-wall.comTotalRevenue$716.92BNet Income$77.67B (11%)Cost of Revenue$356.41B (50%)Other$252.58B (35%)Tax$19.09B (3%)SG&A$11.17B (2%)AMZN

Source: 10-K filed Feb 6, 2026 · via SEC EDGAR / Finnhub

Gross Profit$360.51B(50%)
Operating Income$79.97B(11%)

Forecasts

58 analyst ratings

Buy 93%
Hold 7%
Sell 0%
1-year price forecast
High
$405
+62.1%
Median
$329.5
+31.8%
Low
$230
-8.0%

Amazon.com Inc. Common Stock Competitors

Chosen by industry and closest market cap.

  • AMZN
    Amazon.com Inc. Common Stock
    $250
    ▼ 1.87%
    Market cap $2.94TP/E 20.26
    $196$287.2
  • CPNG
    Coupang Inc. Class A Common Stock
    $14.27
    ▼ 3.52%
    Market cap $29.39BP/E —
    $13.35$32.35
  • CDW
    CDW Corporation Common Stock
    $150.48
    ▼ 2.49%
    Market cap $18.14BP/E 17.37
    $97.12$161.1
  • W
    Wayfair Inc. Class A Common Stock
    $107.28
    ▼ 4.15%
    Market cap $14.25BP/E —
    $55.6$119.98
  • CHWY
    Chewy Inc. Class A Common Stock
    $20.97
    ▼ 1.60%
    Market cap $9.59BP/E 30.31
    $17.4$38.95
  • VIPS
    Vipshop Holdings Limited American Depositary Shares each representing two ordinary shares
    $12.86
    ▼ 2.35%
    Market cap $7.40BP/E 4.06
    $12.02$20.49
  • NSIT
    Insight Enterprises Inc. Common Stock
    $160.47
    ▲ 0.99%
    Market cap $4.51BP/E 22.18
    $63.62$177.34

P/E shows — for peers not currently carrying a live signal of their own.

Latest news

Insider Activity

Insider Actions →
Acquired
26.3K
Disposed
441.4K

Institutional Ownership

March 31, 2026

Total shares held
6.82B
Total value held
$1.37T
Institutional holders
5935
Top holders this quarter
  • Unknown736.69M
  • Unknown631.18M
  • Unknown390.45M
  • Unknown358.70M
  • Unknown233.23M
  • Unknown173.93M
  • Unknown123.00M
  • Unknown118.43M
  • Unknown95.13M
  • Unknown84.18M

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