VITL · Vital Farms Inc. Common Stock
View on chartInsiders & Stakes
| Matthew Ohayer Executive Chairman | ▲ Buy | Grant | 6,326,720 Shares held | 3/5/2026 | View profile |
| Russell Diez-Canseco President and CEO | ▲ Buy | Grant | 706,060 Shares held | 5/15/2026 | View profile |
| Karl Khoury Director | ▲ Buy | Grant | 130,225 Shares held | 6/10/2026 | View profile |
| Peter Nicholas Pappas Chief Sales Officer | ▲ Buy | Grant | 85,564 Shares held | 5/15/2026 | View profile |
| Thilo Wrede Chief Financial Officer | ▲ Buy | Grant | 75,977 Shares held | 5/15/2026 | View profile |
| Stephanie Coon SVP of People and Strategy | ▲ Buy | Grant | 62,814 Shares held | 5/15/2026 | View profile |
| Gisel Ruiz Director | ▲ Buy | Grant | 56,985 Shares held | 6/10/2026 | View profile |
| Dale Jason COO | ▲ Buy | Grant | 56,123 Shares held | 5/15/2024 | View profile |
| Joanne Bal GC, Sec. and Head of ESG | ▲ Buy | Grant | 55,843 Shares held | 5/15/2026 | View profile |
| Kathryn McKeon Chief Marketing Officer | ▲ Buy | Open Market | 50,275 Shares held | 5/14/2026 | View profile |
| Glenda J. Flanagan Director | ▲ Buy | Grant | 47,934 Shares held | 6/10/2026 | View profile |
| Kofi Owusu Amoo-Gottfried Director | ▲ Buy | Grant | 41,497 Shares held | 6/10/2026 | View profile |
| Meissner Bo Erick Chief Financial Officer | ▼ Sell | Tax Withholding | 38,687 Shares held | 3/10/2023 | View profile |
| Joseph Michael Holland Chief Supply Chain Officer | ▲ Buy | Open Market | 38,150 Shares held | 5/14/2026 | View profile |
| Drever Brent Director | ▼ Sell | Open Market | 37,160 Shares held | 11/19/2021 | View profile |
| Kelly J. Kennedy Director | ▲ Buy | Grant | 33,363 Shares held | 6/10/2026 | View profile |
| Denny Marie Post Director | ▲ Buy | Grant | 29,748 Shares held | 6/10/2026 | View profile |
| Van Hoven Reena Chauhan Chief People Officer | ▲ Buy | Open Market | 25,827 Shares held | 5/19/2026 | View profile |
| William B. Cyr Chief Executive Officer | ▲ Buy | Grant | 24,230 Shares held | 6/10/2026 | View profile |
| DAWSON JEFFERY S Chief Accounting Officer | ▼ Sell | Tax Withholding | 14,095 Shares held | 3/22/2024 | View profile |
Transaction History
| Kelly J. Kennedy | ▲ Buy | Grant | 10,436 | $0 | 6/10/2026 |
| Kofi Owusu Amoo-Gottfried | ▲ Buy | Grant | 10,436 | $0 | 6/10/2026 |
| Gisel Ruiz | ▲ Buy | Grant | 10,436 | $0 | 6/10/2026 |
| Denny Marie Post | ▲ Buy | Grant | 10,436 | $0 | 6/10/2026 |
| Glenda J. Flanagan | ▲ Buy | Grant | 10,436 | $0 | 6/10/2026 |
| William B. Cyr | ▲ Buy | Grant | 10,436 | $0 | 6/10/2026 |
| Karl Khoury | ▲ Buy | Grant | 10,436 | $0 | 6/10/2026 |
| Van Hoven Reena Chauhan | ▲ Buy | Open Market | 2,242 | $20K | 5/19/2026 |
| Glenda J. Flanagan | ▲ Buy | Open Market | 6,100 | $51K | 5/18/2026 |
| Stephanie Coon | ▲ Buy | Open Market | 5,895 | $50K | 5/15/2026 |
| Stephanie Coon | ▲ Buy | Grant | 500 | $4K | 5/15/2026 |
| Russell Diez-Canseco | ▲ Buy | Grant | 500 | $4K | 5/15/2026 |
| Thilo Wrede | ▲ Buy | Grant | 500 | $4K | 5/15/2026 |
| Joanne Bal | ▲ Buy | Grant | 500 | $4K | 5/15/2026 |
| Kofi Owusu Amoo-Gottfried | ▲ Buy | Open Market | 2,375 | $20K | 5/15/2026 |
| Peter Nicholas Pappas | ▲ Buy | Grant | 395 | $3K | 5/15/2026 |
| Kelly J. Kennedy | ▲ Buy | Open Market | 2,500 | $21K | 5/14/2026 |
| Kathryn McKeon | ▲ Buy | Open Market | 604 | $5K | 5/14/2026 |
| William B. Cyr | ▲ Buy | Open Market | 6,000 | $51K | 5/14/2026 |
| Peter Nicholas Pappas | ▲ Buy | Open Market | 3,500 | $30K | 5/14/2026 |
| Joseph Michael Holland | ▲ Buy | Open Market | 12,484 | $100K | 5/14/2026 |
| Gisel Ruiz | ▲ Buy | Open Market | 6,151 | $50K | 5/13/2026 |
| Denny Marie Post | ▲ Buy | Open Market | 3,000 | $25K | 5/13/2026 |
| Thilo Wrede | ▼ Sell | Tax Withholding | 3,192 | $50K | 3/18/2026 |
| Kathryn McKeon | ▼ Sell | Tax Withholding | 928 | $16K | 3/16/2026 |
| Joanne Bal | ▼ Sell | Tax Withholding | 1,061 | $18K | 3/16/2026 |
| Russell Diez-Canseco | ▼ Sell | Tax Withholding | 4,798 | $83K | 3/16/2026 |
| Peter Nicholas Pappas | ▼ Sell | Tax Withholding | 928 | $16K | 3/16/2026 |
| Stephanie Coon | ▼ Sell | Tax Withholding | 928 | $16K | 3/16/2026 |
| Kathryn McKeon | ▼ Sell | Tax Withholding | 1,683 | $30K | 3/12/2026 |
| Joanne Bal | ▼ Sell | Tax Withholding | 1,586 | $28K | 3/12/2026 |
| Russell Diez-Canseco | ▼ Sell | Tax Withholding | 11,886 | $209K | 3/12/2026 |
| Peter Nicholas Pappas | ▼ Sell | Tax Withholding | 1,402 | $25K | 3/12/2026 |
| Thilo Wrede | ▼ Sell | Tax Withholding | 2,240 | $39K | 3/12/2026 |
| Stephanie Coon | ▼ Sell | Tax Withholding | 1,625 | $29K | 3/12/2026 |
| Karl Khoury | ▲ Buy | Open Market | 5,000 | $92K | 3/9/2026 |
| Peter Nicholas Pappas | ▲ Buy | Grant | 19,558 | $0 | 3/5/2026 |
| Matthew Ohayer | ▲ Buy | Grant | 5,530 | $0 | 3/5/2026 |
| Thilo Wrede | ▲ Buy | Grant | 25,138 | $0 | 3/5/2026 |
| Van Hoven Reena Chauhan | ▲ Buy | Grant | 13,675 | $0 | 3/5/2026 |
| Kathryn McKeon | ▲ Buy | Grant | 15,184 | $0 | 3/5/2026 |
| Joanne Bal | ▲ Buy | Grant | 15,184 | $0 | 3/5/2026 |
| Russell Diez-Canseco | ▲ Buy | Grant | 75,415 | $0 | 3/5/2026 |
| Joseph Michael Holland | ▲ Buy | Grant | 15,184 | $0 | 3/5/2026 |
| Stephanie Coon | ▲ Buy | Grant | 13,675 | $0 | 3/5/2026 |
| Peter Nicholas Pappas | ▼ Sell | Tax Withholding | 1,019 | $21K | 3/4/2026 |
| Thilo Wrede | ▼ Sell | Tax Withholding | 1,769 | $36K | 3/4/2026 |
| Van Hoven Reena Chauhan | ▼ Sell | Tax Withholding | 855 | $17K | 3/4/2026 |
| Kathryn McKeon | ▼ Sell | Tax Withholding | 784 | $16K | 3/4/2026 |
| Joanne Bal | ▼ Sell | Tax Withholding | 784 | $16K | 3/4/2026 |
| Russell Diez-Canseco | ▼ Sell | Tax Withholding | 2,855 | $58K | 3/4/2026 |
| Joseph Michael Holland | ▼ Sell | Tax Withholding | 969 | $20K | 3/4/2026 |
| Stephanie Coon | ▼ Sell | Tax Withholding | 745 | $15K | 3/4/2026 |
| William B. Cyr | ▲ Buy | Open Market | 4,750 | $98K | 3/2/2026 |
| Matthew Ohayer | ▼ Sell | Open Market | 20,000 | $407K | 3/2/2026 |
| Matthew Ohayer | ▼ Sell | Open Market | 18,400 | $513K | 2/2/2026 |
| Matthew Ohayer | ▼ Sell | Open Market | 1,600 | $45K | 2/2/2026 |
| Matthew Ohayer | ▼ Sell | Open Market | 12,484 | $380K | 1/2/2026 |
| Matthew Ohayer | ▼ Sell | Open Market | 12,516 | $391K | 1/2/2026 |
| Matthew Ohayer | ▼ Sell | Open Market | 5,000 | $176K | 12/15/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 16,734 | $587K | 12/15/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 20,927 | $692K | 12/1/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 4,073 | $137K | 12/1/2025 |
| Peter Nicholas Pappas | ▼ Sell | Tax Withholding | 261 | $9K | 11/28/2025 |
| Matthew Ohayer | ▼ Sell | Tax Withholding | 880 | $27K | 11/24/2025 |
| Peter Nicholas Pappas | ▲ Buy | Grant | 291 | $8K | 11/17/2025 |
| Thilo Wrede | ▲ Buy | Grant | 281 | $7K | 11/17/2025 |
| Joanne Bal | ▲ Buy | Grant | 258 | $7K | 11/17/2025 |
| Russell Diez-Canseco | ▲ Buy | Grant | 309 | $8K | 11/17/2025 |
| Stephanie Coon | ▲ Buy | Grant | 401 | $10K | 11/17/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 5,000 | $189K | 11/4/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 21,408 | $682K | 11/3/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 3,592 | $116K | 11/3/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 5,263 | $232K | 10/8/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 4,404 | $197K | 10/8/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 600 | $23K | 10/1/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 23,536 | $941K | 10/1/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 10,864 | $441K | 10/1/2025 |
| Van Hoven Reena Chauhan | ▼ Sell | Tax Withholding | 344 | $16K | 9/16/2025 |
| Russell Diez-Canseco | ▼ Sell | Gift | 10,000 | $0 | 9/11/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 15,757 | $745K | 9/10/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 943 | $45K | 9/10/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 100,000 | $5.1M | 9/4/2025 |
| Joseph Michael Holland | ▼ Sell | Tax Withholding | 412 | $21K | 9/2/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 100,000 | $5.2M | 9/2/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 20,559 | $1.1M | 9/2/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 24,441 | $1.3M | 9/2/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 100,000 | $5.1M | 8/29/2025 |
| Joanne Bal | ▼ Sell | Open Market | 4,796 | $244K | 8/22/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 4,200 | $211K | 8/21/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 800 | $40K | 8/19/2025 |
| Kathryn McKeon | ▲ Buy | Option Exercise | 21,442 | $328K | 8/18/2025 |
| Kathryn McKeon | ▼ Sell | Open Market | 21,442 | $1.1M | 8/18/2025 |
| Kathryn McKeon | ▼ Sell | Open Market | 12,005 | $571K | 8/15/2025 |
| Joanne Bal | ▼ Sell | Open Market | 9,999 | $477K | 8/15/2025 |
| Denny Marie Post | ▼ Sell | Open Market | 6,086 | $291K | 8/14/2025 |
| Thilo Wrede | ▲ Buy | Option Exercise | 7,189 | $100K | 8/14/2025 |
| Thilo Wrede | ▼ Sell | Open Market | 600 | $28K | 8/14/2025 |
| Thilo Wrede | ▼ Sell | Open Market | 2,793 | $133K | 8/14/2025 |
| Karl Khoury | ▼ Sell | Open Market | 20,000 | $953K | 8/13/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 16,700 | $770K | 8/12/2025 |
| Stephanie Coon | ▼ Sell | Open Market | 10,005 | $462K | 8/12/2025 |
| Thilo Wrede | ▼ Sell | Open Market | 1,200 | $55K | 8/11/2025 |
| Peter Nicholas Pappas | ▼ Sell | Open Market | 2,811 | $127K | 8/11/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 5,000 | $226K | 8/8/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 5,000 | $202K | 8/7/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 19,957 | $709K | 8/1/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 10,043 | $366K | 8/1/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 5,000 | $202K | 7/23/2025 |
| Thilo Wrede | ▼ Sell | Open Market | 1,200 | $47K | 7/11/2025 |
| Matthew Ohayer | ▲ Buy | Option Exercise | 18,180 | $440K | 7/11/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 9,714 | $377K | 7/1/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 20,286 | $798K | 7/1/2025 |
| William B. Cyr | ▲ Buy | Grant | 3,044 | $0 | 7/1/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 5,000 | $161K | 6/17/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 24,300 | $768K | 6/13/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 700 | $22K | 6/13/2025 |
| Thilo Wrede | ▼ Sell | Open Market | 1,200 | $38K | 6/12/2025 |
| Denny Marie Post | ▲ Buy | Grant | 3,423 | $0 | 6/11/2025 |
| Kelly J. Kennedy | ▲ Buy | Grant | 3,423 | $0 | 6/11/2025 |
| Karl Khoury | ▲ Buy | Grant | 3,423 | $0 | 6/11/2025 |
| Glenda J. Flanagan | ▲ Buy | Grant | 3,423 | $0 | 6/11/2025 |
| Gisel Ruiz | ▲ Buy | Grant | 3,423 | $0 | 6/11/2025 |
| Kofi Owusu Amoo-Gottfried | ▲ Buy | Grant | 3,423 | $0 | 6/11/2025 |
| Russell Diez-Canseco | ▲ Buy | Grant | 7,806 | $100K | 5/22/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 24,000 | $863K | 5/19/2025 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 39,448 | $210K | 5/12/2025 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 13,052 | $167K | 5/12/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 33,872 | $1.2M | 5/12/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 11,271 | $389K | 5/12/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 24,000 | $784K | 4/21/2025 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 52,500 | $280K | 4/14/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 45,124 | $1.5M | 4/14/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 4,000 | $126K | 3/24/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 20,000 | $589K | 3/19/2025 |
| Thilo Wrede | ▼ Sell | Tax Withholding | 3,192 | $101K | 3/17/2025 |
| Karl Khoury | ▼ Sell | Open Market | 10,839 | $336K | 3/14/2025 |
| Kathryn McKeon | ▼ Sell | Tax Withholding | 1,500 | $44K | 3/13/2025 |
| Peter Nicholas Pappas | ▼ Sell | Tax Withholding | 1,500 | $44K | 3/13/2025 |
| Joanne Bal | ▼ Sell | Tax Withholding | 1,714 | $50K | 3/13/2025 |
| Stephanie Coon | ▼ Sell | Tax Withholding | 1,500 | $44K | 3/13/2025 |
| Russell Diez-Canseco | ▼ Sell | Tax Withholding | 4,798 | $141K | 3/13/2025 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 52,500 | $280K | 3/12/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 36,653 | $1.2M | 3/12/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 8,719 | $278K | 3/12/2025 |
| Thilo Wrede | ▼ Sell | Tax Withholding | 2,240 | $71K | 3/11/2025 |
| Russell Diez-Canseco | ▼ Sell | Tax Withholding | 12,498 | $395K | 3/11/2025 |
| Joanne Bal | ▼ Sell | Tax Withholding | 2,563 | $81K | 3/11/2025 |
| Stephanie Coon | ▼ Sell | Tax Withholding | 1,625 | $51K | 3/11/2025 |
| Peter Nicholas Pappas | ▼ Sell | Tax Withholding | 2,266 | $72K | 3/11/2025 |
| Kathryn McKeon | ▼ Sell | Tax Withholding | 1,683 | $53K | 3/11/2025 |
| Russell Diez-Canseco | ▼ Sell | Tax Withholding | 3,277 | $105K | 3/10/2025 |
| Joanne Bal | ▼ Sell | Tax Withholding | 5,120 | $164K | 3/10/2025 |
| Stephanie Coon | ▼ Sell | Tax Withholding | 1,901 | $61K | 3/10/2025 |
| Peter Nicholas Pappas | ▼ Sell | Tax Withholding | 4,709 | $151K | 3/10/2025 |
| Kathryn McKeon | ▼ Sell | Tax Withholding | 1,426 | $46K | 3/10/2025 |
| Joseph Michael Holland | ▲ Buy | Grant | 7,528 | $0 | 3/3/2025 |
| Stephanie Coon | ▲ Buy | Grant | 7,528 | $0 | 3/3/2025 |
| Joseph Michael Holland | ▲ Buy | Grant | 7,924 | $0 | 3/3/2025 |
| Joanne Bal | ▲ Buy | Grant | 7,924 | $0 | 3/3/2025 |
| Peter Nicholas Pappas | ▲ Buy | Grant | 10,301 | $0 | 3/3/2025 |
| Russell Diez-Canseco | ▲ Buy | Grant | 34,073 | $0 | 3/3/2025 |
| Thilo Wrede | ▲ Buy | Grant | 14,659 | $0 | 3/3/2025 |
| Kathryn McKeon | ▲ Buy | Grant | 7,924 | $0 | 3/3/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 11,500 | $397K | 2/19/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 12,500 | $441K | 2/19/2025 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 52,500 | $280K | 2/12/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 44,970 | $1.6M | 2/12/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 1,300 | $55K | 1/21/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 12,606 | $540K | 1/21/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 9,594 | $420K | 1/21/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 500 | $22K | 1/21/2025 |
| Kathryn McKeon | ▲ Buy | Option Exercise | 12,300 | $45K | 1/17/2025 |
| Kathryn McKeon | ▼ Sell | Open Market | 12,300 | $542K | 1/17/2025 |
| Joanne Bal | ▲ Buy | Option Exercise | 12,253 | $188K | 1/17/2025 |
| Joanne Bal | ▲ Buy | Option Exercise | 15,993 | $409K | 1/17/2025 |
| Joanne Bal | ▼ Sell | Open Market | 28,246 | $1.3M | 1/17/2025 |
| Kathryn McKeon | ▲ Buy | Option Exercise | 12,300 | $40K | 1/13/2025 |
| Kathryn McKeon | ▼ Sell | Open Market | 12,300 | $518K | 1/13/2025 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 52,500 | $280K | 1/13/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 3,100 | $126K | 1/13/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 11,642 | $482K | 1/13/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 24,386 | $1.0M | 1/13/2025 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 5,500 | $238K | 1/13/2025 |
| Matthew Ohayer | ▼ Sell | Open Market | 11,808 | $446K | 12/19/2024 |
| Matthew Ohayer | ▼ Sell | Open Market | 12,192 | $470K | 12/19/2024 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 31,816 | $170K | 12/13/2024 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 99,262 | $365K | 12/13/2024 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 82,314 | $3.1M | 12/13/2024 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 2,231 | $84K | 12/13/2024 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 52,500 | $280K | 12/12/2024 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 24,764 | $921K | 12/12/2024 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 18,856 | $720K | 12/12/2024 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 1,108 | $43K | 12/12/2024 |
| Matthew Ohayer | ▼ Sell | Gift | 50,000 | $0 | 12/9/2024 |
| Peter Nicholas Pappas | ▼ Sell | Tax Withholding | 162 | $5K | 11/27/2024 |
| Matthew Ohayer | ▲ Buy | Grant | 3,613 | $0 | 11/22/2024 |
| Matthew Ohayer | ▼ Sell | Open Market | 4,000 | $121K | 11/20/2024 |
| Russell Diez-Canseco | ▲ Buy | Option Exercise | 5,000 | $27K | 11/19/2024 |
| Russell Diez-Canseco | ▼ Sell | Open Market | 5,000 | $150K | 11/19/2024 |