VITL

VITL · Vital Farms Inc. Common Stock

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AI Market Commentary

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Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

September 25, 2026

Vital Farms faces egg pricing pressure, shares trade lower. Vital Farms shares have declined more steeply than the broader market, with recent reports highlighting egg pricing pressure as a key factor. Jefferies noted this cost headwind, contributing to the stock's recent weakness. The company is currently trading near its established support level, reflecting ongoing market caution regarding its cost structure.

this person other insiders at VITL

Insiders & Stakes

Matthew Ohayer
Executive Chairman
6,326,720
Shares held
Russell Diez-Canseco
President and CEO
706,060
Shares held
Karl Khoury
Director
130,225
Shares held
Peter Nicholas Pappas
Chief Sales Officer
85,564
Shares held
Thilo Wrede
Chief Financial Officer
75,977
Shares held
Stephanie Coon
SVP of People and Strategy
62,814
Shares held
Gisel Ruiz
Director
56,985
Shares held
Dale Jason
COO
56,123
Shares held
Joanne Bal
GC, Sec. and Head of ESG
55,843
Shares held
Kathryn McKeon
Chief Marketing Officer
50,275
Shares held
Glenda J. Flanagan
Director
47,934
Shares held
Kofi Owusu Amoo-Gottfried
Director
41,497
Shares held
Meissner Bo Erick
Chief Financial Officer
38,687
Shares held
Joseph Michael Holland
Chief Supply Chain Officer
37,738
Shares held
Drever Brent
Director
37,160
Shares held
Kelly J. Kennedy
Director
33,363
Shares held
Denny Marie Post
Director
29,748
Shares held
Van Hoven Reena Chauhan
Chief People Officer
25,483
Shares held
William B. Cyr
Chief Executive Officer
24,230
Shares held
DAWSON JEFFERY S
Chief Accounting Officer
14,095
Shares held

Transaction History

Van Hoven Reena Chauhan▼ Sell$3K
Joseph Michael Holland▼ Sell$4K
Kelly J. Kennedy▲ Buy$0
Kofi Owusu Amoo-Gottfried▲ Buy$0
Gisel Ruiz▲ Buy$0
Glenda J. Flanagan▲ Buy$0
William B. Cyr▲ Buy$0
Karl Khoury▲ Buy$0
Denny Marie Post▲ Buy$0
Van Hoven Reena Chauhan▲ Buy$20K
Glenda J. Flanagan▲ Buy$51K
Stephanie Coon▲ Buy$50K
Russell Diez-Canseco▲ Buy$4K
Peter Nicholas Pappas▲ Buy$3K
Thilo Wrede▲ Buy$4K
Joanne Bal▲ Buy$4K
Kofi Owusu Amoo-Gottfried▲ Buy$20K
Stephanie Coon▲ Buy$4K
Peter Nicholas Pappas▲ Buy$30K
Kathryn McKeon▲ Buy$5K
Joseph Michael Holland▲ Buy$100K
William B. Cyr▲ Buy$51K
Kelly J. Kennedy▲ Buy$21K
Gisel Ruiz▲ Buy$50K
Denny Marie Post▲ Buy$25K
Thilo Wrede▼ Sell$50K
Kathryn McKeon▼ Sell$16K
Joanne Bal▼ Sell$18K
Russell Diez-Canseco▼ Sell$83K
Peter Nicholas Pappas▼ Sell$16K
Stephanie Coon▼ Sell$16K
Joanne Bal▼ Sell$28K
Russell Diez-Canseco▼ Sell$209K
Peter Nicholas Pappas▼ Sell$25K
Thilo Wrede▼ Sell$39K
Stephanie Coon▼ Sell$29K
Kathryn McKeon▼ Sell$30K
Karl Khoury▲ Buy$92K
Peter Nicholas Pappas▲ Buy$0
Kathryn McKeon▲ Buy$0
Joseph Michael Holland▲ Buy$0
Stephanie Coon▲ Buy$0
Matthew Ohayer▲ Buy$0
Thilo Wrede▲ Buy$0
Van Hoven Reena Chauhan▲ Buy$0
Joanne Bal▲ Buy$0
Russell Diez-Canseco▲ Buy$0
Joseph Michael Holland▼ Sell$20K
Stephanie Coon▼ Sell$15K
Peter Nicholas Pappas▼ Sell$21K
Thilo Wrede▼ Sell$36K
Van Hoven Reena Chauhan▼ Sell$17K
Kathryn McKeon▼ Sell$16K
Joanne Bal▼ Sell$16K
Russell Diez-Canseco▼ Sell$58K
William B. Cyr▲ Buy$98K
Matthew Ohayer▼ Sell$407K
Matthew Ohayer▼ Sell$513K
Matthew Ohayer▼ Sell$45K
Matthew Ohayer▼ Sell$380K
Matthew Ohayer▼ Sell$391K
Matthew Ohayer▼ Sell$176K
Russell Diez-Canseco▼ Sell$587K
Matthew Ohayer▼ Sell$137K
Matthew Ohayer▼ Sell$692K
Peter Nicholas Pappas▼ Sell$9K
Matthew Ohayer▼ Sell$27K
Russell Diez-Canseco▲ Buy$8K
Stephanie Coon▲ Buy$10K
Joanne Bal▲ Buy$7K
Thilo Wrede▲ Buy$7K
Peter Nicholas Pappas▲ Buy$8K
Matthew Ohayer▼ Sell$189K
Matthew Ohayer▼ Sell$116K
Matthew Ohayer▼ Sell$682K
Russell Diez-Canseco▼ Sell$197K
Russell Diez-Canseco▼ Sell$232K
Matthew Ohayer▼ Sell$23K
Matthew Ohayer▼ Sell$441K
Matthew Ohayer▼ Sell$941K
Van Hoven Reena Chauhan▼ Sell$16K
Russell Diez-Canseco▼ Sell$0
Russell Diez-Canseco▼ Sell$745K
Russell Diez-Canseco▼ Sell$45K
Matthew Ohayer▼ Sell$5.1M
Joseph Michael Holland▼ Sell$21K
Matthew Ohayer▼ Sell$1.1M
Matthew Ohayer▼ Sell$1.3M
Matthew Ohayer▼ Sell$5.2M
Matthew Ohayer▼ Sell$5.1M
Joanne Bal▼ Sell$244K
Matthew Ohayer▼ Sell$211K
Matthew Ohayer▼ Sell$40K
Kathryn McKeon▲ Buy$328K
Kathryn McKeon▼ Sell$1.1M
Joanne Bal▼ Sell$477K
Kathryn McKeon▼ Sell$571K
Thilo Wrede▲ Buy$100K
Thilo Wrede▼ Sell$28K
Thilo Wrede▼ Sell$133K
Denny Marie Post▼ Sell$291K
Karl Khoury▼ Sell$953K
Russell Diez-Canseco▼ Sell$770K
Stephanie Coon▼ Sell$462K
Peter Nicholas Pappas▼ Sell$127K
Thilo Wrede▼ Sell$55K
Matthew Ohayer▼ Sell$226K
Matthew Ohayer▼ Sell$202K
Matthew Ohayer▼ Sell$709K
Matthew Ohayer▼ Sell$366K
Matthew Ohayer▼ Sell$202K
Thilo Wrede▼ Sell$47K
Matthew Ohayer▲ Buy$440K
Matthew Ohayer▼ Sell$377K
Matthew Ohayer▼ Sell$798K
William B. Cyr▲ Buy$0
Matthew Ohayer▼ Sell$161K
Matthew Ohayer▼ Sell$768K
Matthew Ohayer▼ Sell$22K
Thilo Wrede▼ Sell$38K
Glenda J. Flanagan▲ Buy$0
Kofi Owusu Amoo-Gottfried▲ Buy$0
Gisel Ruiz▲ Buy$0
Denny Marie Post▲ Buy$0
Kelly J. Kennedy▲ Buy$0
Karl Khoury▲ Buy$0
Russell Diez-Canseco▲ Buy$100K
Matthew Ohayer▼ Sell$863K
Russell Diez-Canseco▲ Buy$210K
Russell Diez-Canseco▲ Buy$167K
Russell Diez-Canseco▼ Sell$389K
Russell Diez-Canseco▼ Sell$1.2M
Matthew Ohayer▼ Sell$784K
Russell Diez-Canseco▲ Buy$280K
Russell Diez-Canseco▼ Sell$1.5M
Matthew Ohayer▼ Sell$126K
Matthew Ohayer▼ Sell$589K
Thilo Wrede▼ Sell$101K
Karl Khoury▼ Sell$336K
Kathryn McKeon▼ Sell$44K
Peter Nicholas Pappas▼ Sell$44K
Joanne Bal▼ Sell$50K
Stephanie Coon▼ Sell$44K
Russell Diez-Canseco▼ Sell$141K
Russell Diez-Canseco▲ Buy$280K
Russell Diez-Canseco▼ Sell$278K
Russell Diez-Canseco▼ Sell$1.2M
Thilo Wrede▼ Sell$71K
Stephanie Coon▼ Sell$51K
Peter Nicholas Pappas▼ Sell$72K
Kathryn McKeon▼ Sell$53K
Russell Diez-Canseco▼ Sell$395K
Joanne Bal▼ Sell$81K
Peter Nicholas Pappas▼ Sell$151K
Kathryn McKeon▼ Sell$46K
Russell Diez-Canseco▼ Sell$105K
Joanne Bal▼ Sell$164K
Stephanie Coon▼ Sell$61K
Joseph Michael Holland▲ Buy$0
Stephanie Coon▲ Buy$0
Joseph Michael Holland▲ Buy$0
Joanne Bal▲ Buy$0
Peter Nicholas Pappas▲ Buy$0
Russell Diez-Canseco▲ Buy$0
Thilo Wrede▲ Buy$0
Kathryn McKeon▲ Buy$0
Matthew Ohayer▼ Sell$397K
Matthew Ohayer▼ Sell$441K
Russell Diez-Canseco▼ Sell$1.6M
Russell Diez-Canseco▲ Buy$280K
Matthew Ohayer▼ Sell$420K
Matthew Ohayer▼ Sell$55K
Matthew Ohayer▼ Sell$540K
Matthew Ohayer▼ Sell$22K
Kathryn McKeon▼ Sell$542K
Joanne Bal▲ Buy$409K
Kathryn McKeon▲ Buy$45K
Joanne Bal▲ Buy$188K
Joanne Bal▼ Sell$1.3M
Russell Diez-Canseco▲ Buy$280K
Russell Diez-Canseco▼ Sell$482K
Russell Diez-Canseco▼ Sell$238K
Kathryn McKeon▲ Buy$40K
Russell Diez-Canseco▼ Sell$1.0M
Kathryn McKeon▼ Sell$518K
Russell Diez-Canseco▼ Sell$126K
Matthew Ohayer▼ Sell$470K
Matthew Ohayer▼ Sell$446K
Russell Diez-Canseco▲ Buy$365K
Russell Diez-Canseco▲ Buy$170K
Russell Diez-Canseco▼ Sell$3.1M
Russell Diez-Canseco▼ Sell$84K
Russell Diez-Canseco▼ Sell$43K
Russell Diez-Canseco▼ Sell$720K
Russell Diez-Canseco▲ Buy$280K
Russell Diez-Canseco▼ Sell$921K
Matthew Ohayer▼ Sell$0
Peter Nicholas Pappas▼ Sell$5K
Matthew Ohayer▲ Buy$0
Matthew Ohayer▼ Sell$121K

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