SBH

SBH · Sally Beauty Holdings Inc. (Name to be changed from Sally Holdings Inc.) Common Stock

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AI Market Commentary

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Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.

October 14, 2026

SBH mentioned in Russell 2000 stock watchlist article. Sally Beauty Holdings was included in a recent Yahoo Finance article discussing Russell 2000 stocks, where it was listed among names to ignore. The stock is currently trading near its support level of $16.12, which has been tested nine times recently. Analysts have set an average price target of $17.00, with a range extending from $13.00 to $20.00.

Insiders & Stakes

Denise Paulonis
President & CEO
607,103
Shares held
Brickman Christian A.
President & CEO
493,067
Shares held
MCMASTER ROBERT R
Director
175,876
Shares held
EISENBERG MARSHALL E
Director
175,868
Shares held
MILLER JOHN A
Director
139,923
Shares held
Platz Marlo Michelle Cormier
SVP, CFO
138,145
Shares held
Spinks Mark Gregory
President-Beauty Systems Group
128,976
Shares held
RABIN EDWARD W
Director
115,868
Shares held
Goss John Howard JR
SVP & President, Sally Beauty
115,484
Shares held
Heasley Linda
Director
62,290
Shares held
Sherman Scott C
SVP & CHRO
57,585
Shares held
Flur Dorlisa K
Director
57,138
Shares held
Cox Erin Nealy55,969
Shares held
Edwards Mary Beth Beth
SVP, CIO & CTO
48,171
Shares held
BOYER JEFFREY N
COO
42,460
Shares held
Henrich John M
SVP, Gen Counsel & Secretary
39,349
Shares held
Pamela K. Kohn
SVP, Chief Merchandising Offcr
37,548
Shares held
Bishop Rachel Rothe
President, Hefty Tableware
36,231
Shares held
Mulder Susan R
Director
30,993
Shares held
Lawrence Molloy
Director
30,002
Shares held
Baer Timothy R
Director
23,034
Shares held
McIntosh Kim
GVP, CONTROLLER & CAO
21,295
Shares held
Conroy James Grant
CHIEF EXECUTIVE OFFICER
12,376
Shares held
Diana Sue Ferguson
Director
7,912
Shares held
Rangel Max R.3,500
Shares held
Debra Golding Perelman2,300
Shares held

Transaction History

Platz Marlo Michelle Cormier▲ Buy$282K
Platz Marlo Michelle Cormier▲ Buy$138K
Platz Marlo Michelle Cormier▼ Sell$543K
Cox Erin Nealy▲ Buy$0
Bishop Rachel Rothe▲ Buy$0
BOYER JEFFREY N▲ Buy$0
Flur Dorlisa K▲ Buy$0
Lawrence Molloy▲ Buy$0
McIntosh Kim▼ Sell$93K
Sherman Scott C▼ Sell$244K
McIntosh Kim▲ Buy$0
McIntosh Kim▼ Sell$89K
Sherman Scott C▲ Buy$0
Sherman Scott C▼ Sell$255K
Spinks Mark Gregory▲ Buy$0
Spinks Mark Gregory▼ Sell$350K
Goss John Howard JR▼ Sell$350K
Platz Marlo Michelle Cormier▲ Buy$0
Platz Marlo Michelle Cormier▼ Sell$412K
Denise Paulonis▲ Buy$0
Denise Paulonis▼ Sell$2.2M
Goss John Howard JR▲ Buy$0
Rangel Max R.▲ Buy$49K
Debra Golding Perelman▲ Buy$31K
Denise Paulonis▲ Buy$53K
Diana Sue Ferguson▲ Buy$30K
Flur Dorlisa K▲ Buy$0
BOYER JEFFREY N▲ Buy$0
Bishop Rachel Rothe▲ Buy$0
Conroy James Grant▲ Buy$0
Lawrence Molloy▲ Buy$0
Sherman Scott C▼ Sell$196K
McIntosh Kim▼ Sell$62K
Edwards Mary Beth Beth▲ Buy$0
Edwards Mary Beth Beth▼ Sell$167K
Spinks Mark Gregory▲ Buy$0
Spinks Mark Gregory▼ Sell$226K
Denise Paulonis▲ Buy$0
Denise Paulonis▼ Sell$1.5M
Goss John Howard JR▲ Buy$0
Goss John Howard JR▼ Sell$226K
Sherman Scott C▼ Sell$167K
McIntosh Kim▲ Buy$0
McIntosh Kim▼ Sell$42K
Platz Marlo Michelle Cormier▲ Buy$0
Platz Marlo Michelle Cormier▼ Sell$278K
Sherman Scott C▲ Buy$0
Denise Paulonis▲ Buy$0
Denise Paulonis▼ Sell$143K
Sherman Scott C▼ Sell$104K
Sherman Scott C▼ Sell$26K
Heasley Linda▲ Buy$0
Denise Paulonis▲ Buy$45K
Platz Marlo Michelle Cormier▲ Buy$0
Platz Marlo Michelle Cormier▼ Sell$4K
Edwards Mary Beth Beth▼ Sell$561
Goss John Howard JR▲ Buy$0
Goss John Howard JR▼ Sell$4K
Edwards Mary Beth Beth▲ Buy$0
Sherman Scott C▲ Buy$0
Sherman Scott C▲ Buy$0
Sherman Scott C▼ Sell$48K
Platz Marlo Michelle Cormier▲ Buy$0
Platz Marlo Michelle Cormier▲ Buy$0
Platz Marlo Michelle Cormier▲ Buy$0
Platz Marlo Michelle Cormier▲ Buy$0
Platz Marlo Michelle Cormier▲ Buy$0
Edwards Mary Beth Beth▲ Buy$0
Edwards Mary Beth Beth▲ Buy$0
Edwards Mary Beth Beth▲ Buy$0
Edwards Mary Beth Beth▼ Sell$42K
Denise Paulonis▲ Buy$0
Denise Paulonis▲ Buy$0
Henrich John M▲ Buy$0
Henrich John M▲ Buy$0
Henrich John M▼ Sell$48K
Goss John Howard JR▲ Buy$0
Goss John Howard JR▲ Buy$0
Goss John Howard JR▲ Buy$0
Goss John Howard JR▲ Buy$0
Goss John Howard JR▲ Buy$0
Goss John Howard JR▼ Sell$50K
McIntosh Kim▲ Buy$0
McIntosh Kim▲ Buy$0
McIntosh Kim▲ Buy$0
McIntosh Kim▼ Sell$29K
Spinks Mark Gregory▲ Buy$0
Spinks Mark Gregory▲ Buy$0
Spinks Mark Gregory▲ Buy$0
Spinks Mark Gregory▲ Buy$0
Spinks Mark Gregory▼ Sell$62K
Bishop Rachel Rothe▲ Buy$0
BOYER JEFFREY N▲ Buy$0
Flur Dorlisa K▲ Buy$0
Henrich John M▲ Buy$0
Sherman Scott C▲ Buy$0
Sherman Scott C▲ Buy$0
Sherman Scott C▲ Buy$0
Denise Paulonis▼ Sell$366K
Henrich John M▲ Buy$0
Henrich John M▲ Buy$0
Platz Marlo Michelle Cormier▼ Sell$64K
Edwards Mary Beth Beth▲ Buy$0
Edwards Mary Beth Beth▲ Buy$0
Spinks Mark Gregory▲ Buy$0
Denise Paulonis▲ Buy$0
Denise Paulonis▼ Sell$89K
Platz Marlo Michelle Cormier▼ Sell$27K
Spinks Mark Gregory▲ Buy$322K
Spinks Mark Gregory▼ Sell$609K
MCMASTER ROBERT R▲ Buy$0
MILLER JOHN A▲ Buy$0
EISENBERG MARSHALL E▲ Buy$0
RABIN EDWARD W▲ Buy$0
Platz Marlo Michelle Cormier▲ Buy$0
Goss John Howard JR▲ Buy$0
Goss John Howard JR▼ Sell$4K
Edwards Mary Beth Beth▼ Sell$660
Platz Marlo Michelle Cormier▼ Sell$5K
Edwards Mary Beth Beth▲ Buy$0
Platz Marlo Michelle Cormier▲ Buy$0
Platz Marlo Michelle Cormier▼ Sell$36K
Henrich John M▲ Buy$0
Henrich John M▼ Sell$40K
Sherman Scott C▲ Buy$0
Sherman Scott C▼ Sell$40K
McIntosh Kim▲ Buy$0
McIntosh Kim▼ Sell$6K
Spinks Mark Gregory▲ Buy$0
Spinks Mark Gregory▼ Sell$52K
MILLER JOHN A▲ Buy$0
Edwards Mary Beth Beth▲ Buy$0
Edwards Mary Beth Beth▼ Sell$30K
Goss John Howard JR▲ Buy$0
Goss John Howard JR▼ Sell$32K
RABIN EDWARD W▲ Buy$0
MCMASTER ROBERT R▲ Buy$0
Denise Paulonis▲ Buy$0
Denise Paulonis▼ Sell$124K
Flur Dorlisa K▲ Buy$0
Denise Paulonis▲ Buy$0
Denise Paulonis▼ Sell$87K
Platz Marlo Michelle Cormier▼ Sell$28K
Goss John Howard JR▲ Buy$167K
Goss John Howard JR▲ Buy$70K
Goss John Howard JR▲ Buy$45K
Goss John Howard JR▼ Sell$382K
Baer Timothy R▲ Buy$0
Mulder Susan R▲ Buy$0
MCMASTER ROBERT R▲ Buy$0
MCMASTER ROBERT R▲ Buy$0
Mulder Susan R▼ Sell$61K
Mulder Susan R▼ Sell$53K
Mulder Susan R▼ Sell$101K
Platz Marlo Michelle Cormier▲ Buy$0
Platz Marlo Michelle Cormier▼ Sell$9K
Edwards Mary Beth Beth▲ Buy$0
Edwards Mary Beth Beth▼ Sell$1K
Goss John Howard JR▲ Buy$0
Goss John Howard JR▼ Sell$8K
Mulder Susan R▼ Sell$105K
Edwards Mary Beth Beth▲ Buy$0
Edwards Mary Beth Beth▼ Sell$25K
Henrich John M▲ Buy$0
Henrich John M▼ Sell$42K
Sherman Scott C▲ Buy$0
Sherman Scott C▼ Sell$42K
Goss John Howard JR▲ Buy$0
Denise Paulonis▲ Buy$0
Denise Paulonis▼ Sell$76K
Pamela K. Kohn▲ Buy$0
Pamela K. Kohn▼ Sell$74K
Platz Marlo Michelle Cormier▲ Buy$0
MILLER JOHN A▲ Buy$0
Mulder Susan R▲ Buy$0
Goss John Howard JR▼ Sell$24K
Spinks Mark Gregory▲ Buy$0
Spinks Mark Gregory▼ Sell$56K
Platz Marlo Michelle Cormier▼ Sell$21K
Heasley Linda▲ Buy$0
Pamela K. Kohn▼ Sell$28K
Brickman Christian A.▼ Sell$175K
Brickman Christian A.▼ Sell$161K
Brickman Christian A.▲ Buy$0
Brickman Christian A.▲ Buy$0
Brickman Christian A.▼ Sell$199K
Brickman Christian A.▼ Sell$19K
Brickman Christian A.▼ Sell$28K
Brickman Christian A.▲ Buy$0
Spinks Mark Gregory▼ Sell$15K
Sherman Scott C▼ Sell$11K
Goss John Howard JR▼ Sell$6K
Henrich John M▼ Sell$5K

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