LFVN · Lifevantage Corporation Common Stock (Delaware)
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| Steven R. Fife President CEO and CFO | ▼ Sell | Tax Withholding | 735,471 Shares held | 4/1/2026 | View profile |
| Terrence Moorehead President and CEO | ▲ Buy | Grant | 501,879 Shares held | 10/7/2026 | View profile |
| Carl Aure Chief Financial Officer | ▲ Buy | Grant | 191,784 Shares held | 10/7/2026 | View profile |
| Rose Justin Chief Sales &Marketing Officer | ▼ Sell | Tax Withholding | 174,145 Shares held | 1/1/2022 | View profile |
| Kristen Cunningham Chief Sales Officer | ▲ Buy | Grant | 152,375 Shares held | 10/7/2026 | View profile |
| Julie Boyster Chief Marketing Officer | ▼ Sell | Tax Withholding | 150,088 Shares held | 10/1/2025 | View profile |
| Darwin Lewis Director | ▲ Buy | Open Market | 138,244 Shares held | 9/15/2026 | View profile |
| Raymond B. Greer Director | ▲ Buy | Grant | 112,819 Shares held | 11/6/2025 | View profile |
| Alissa Neufeld General Counsel | ▼ Sell | Tax Withholding | 112,744 Shares held | 7/1/2026 | View profile |
| Judd Dayton Director | ▲ Buy | Open Market | 80,359 Shares held | 3/2/2026 | View profile |
| Cynthia Latham Director | ▲ Buy | Grant | 64,879 Shares held | 11/6/2025 | View profile |
| Cooley Matthew Chief Operating Officer | ▼ Sell | Tax Withholding | 64,111 Shares held | 4/1/2023 | View profile |
| Brockovich Erin Director | ▲ Buy | Grant | 62,943 Shares held | 11/16/2023 | View profile |
| Todd Thompson Chief Information Officer | ▼ Sell | Tax Withholding | 50,729 Shares held | 12/23/2025 | View profile |
| Bradley Louis Radoff 10% Owner | ▲ Buy | Open Market | 50,000 Shares held | 8/11/2023 | View profile |
| Michael A. Beindorff Director | ▼ Sell | Open Market | 41,625 Shares held | 6/3/2026 | View profile |
| Rajendran Anbalagan Director | ▲ Buy | Grant | 23,999 Shares held | 11/6/2025 | View profile |
| Mauro Garry Paul Director | ▲ Buy | Open Market | 6,598 Shares held | 5/9/2025 | View profile |
Transaction History
| Kristen Cunningham | ▲ Buy | Grant | 32,850 | $0 | 10/7/2026 |
| Carl Aure | ▲ Buy | Grant | 35,749 | $0 | 10/7/2026 |
| Terrence Moorehead | ▲ Buy | Grant | 193,237 | $0 | 10/7/2026 |
| Carl Aure | ▼ Sell | Tax Withholding | 460 | $3K | 10/1/2026 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 637 | $4K | 10/1/2026 |
| Darwin Lewis | ▲ Buy | Open Market | 976 | $6K | 9/15/2026 |
| Kristen Cunningham | ▼ Sell | Open Market | 8,901 | $55K | 9/14/2026 |
| Kristen Cunningham | ▼ Sell | Open Market | 100 | $641 | 9/11/2026 |
| Carl Aure | ▼ Sell | Tax Withholding | 1,869 | $12K | 9/10/2026 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 2,254 | $14K | 9/10/2026 |
| Terrence Moorehead | ▲ Buy | Grant | 308,642 | $0 | 8/6/2026 |
| Carl Aure | ▼ Sell | Tax Withholding | 1,361 | $9K | 7/1/2026 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 1,717 | $11K | 7/1/2026 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 1,342 | $8K | 7/1/2026 |
| Darwin Lewis | ▲ Buy | Open Market | 705 | $6K | 6/15/2026 |
| Michael A. Beindorff | ▼ Sell | Open Market | 10,000 | $85K | 6/3/2026 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 1,446 | $6K | 4/1/2026 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 8,180 | $34K | 4/1/2026 |
| Carl Aure | ▼ Sell | Tax Withholding | 1,527 | $6K | 4/1/2026 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 1,928 | $8K | 4/1/2026 |
| Darwin Lewis | ▲ Buy | Open Market | 1,055 | $6K | 3/16/2026 |
| Judd Dayton | ▲ Buy | Open Market | 10,500 | $48K | 3/2/2026 |
| Judd Dayton | ▲ Buy | Open Market | 18,097 | $84K | 2/27/2026 |
| Judd Dayton | ▲ Buy | Open Market | 4,600 | $21K | 2/26/2026 |
| Darwin Lewis | ▲ Buy | Open Market | 3,955 | $21K | 2/9/2026 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 1,926 | $12K | 1/1/2026 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 1,445 | $9K | 1/1/2026 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 9,169 | $56K | 1/1/2026 |
| Carl Aure | ▼ Sell | Tax Withholding | 1,527 | $9K | 1/1/2026 |
| Todd Thompson | ▼ Sell | Tax Withholding | 601 | $4K | 12/23/2025 |
| Darwin Lewis | ▲ Buy | Open Market | 805 | $5K | 12/15/2025 |
| Michael A. Beindorff | ▼ Sell | Gift | 7,819 | $0 | 11/25/2025 |
| Michael A. Beindorff | ▼ Sell | Gift | 7,819 | $0 | 11/25/2025 |
| Michael A. Beindorff | ▼ Sell | Open Market | 12,607 | $81K | 11/19/2025 |
| Michael A. Beindorff | ▼ Sell | Open Market | 1,000 | $7K | 11/7/2025 |
| Michael A. Beindorff | ▼ Sell | Open Market | 35,000 | $242K | 11/7/2025 |
| Rajendran Anbalagan | ▲ Buy | Grant | 13,531 | $105K | 11/6/2025 |
| Cynthia Latham | ▲ Buy | Grant | 13,531 | $105K | 11/6/2025 |
| Raymond B. Greer | ▲ Buy | Grant | 13,531 | $105K | 11/6/2025 |
| Michael A. Beindorff | ▲ Buy | Grant | 13,531 | $105K | 11/6/2025 |
| Judd Dayton | ▲ Buy | Grant | 13,531 | $105K | 11/6/2025 |
| Darwin Lewis | ▲ Buy | Grant | 13,531 | $105K | 11/6/2025 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 1,720 | $16K | 10/1/2025 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 1,283 | $12K | 10/1/2025 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 8,181 | $78K | 10/1/2025 |
| Carl Aure | ▼ Sell | Tax Withholding | 1,361 | $13K | 10/1/2025 |
| Julie Boyster | ▼ Sell | Tax Withholding | 1,835 | $18K | 10/1/2025 |
| Darwin Lewis | ▲ Buy | Open Market | 450 | $5K | 9/16/2025 |
| Michael A. Beindorff | ▼ Sell | Open Market | 200 | $2K | 9/9/2025 |
| Michael A. Beindorff | ▼ Sell | Open Market | 4,125 | $47K | 9/9/2025 |
| Carl Aure | ▲ Buy | Option Exercise | 14,792 | $0 | 8/31/2025 |
| Carl Aure | ▲ Buy | Option Exercise | 18,886 | $0 | 8/31/2025 |
| Carl Aure | ▼ Sell | Tax Withholding | 16,610 | $218K | 8/31/2025 |
| Kristen Cunningham | ▲ Buy | Option Exercise | 17,752 | $0 | 8/31/2025 |
| Kristen Cunningham | ▲ Buy | Option Exercise | 26,150 | $0 | 8/31/2025 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 21,801 | $286K | 8/31/2025 |
| Steven R. Fife | ▲ Buy | Option Exercise | 90,718 | $0 | 8/31/2025 |
| Steven R. Fife | ▲ Buy | Option Exercise | 108,960 | $0 | 8/31/2025 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 98,177 | $1.3M | 8/31/2025 |
| Alissa Neufeld | ▲ Buy | Option Exercise | 14,498 | $0 | 8/31/2025 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 15,729 | $206K | 8/31/2025 |
| Julie Boyster | ▲ Buy | Option Exercise | 18,934 | $0 | 8/31/2025 |
| Julie Boyster | ▲ Buy | Option Exercise | 27,966 | $0 | 8/31/2025 |
| Julie Boyster | ▼ Sell | Tax Withholding | 23,293 | $305K | 8/31/2025 |
| Alissa Neufeld | ▲ Buy | Option Exercise | 18,886 | $0 | 8/31/2025 |
| Alissa Neufeld | ▲ Buy | Grant | 9,036 | $0 | 8/26/2025 |
| Julie Boyster | ▲ Buy | Grant | 13,102 | $0 | 8/26/2025 |
| Kristen Cunningham | ▲ Buy | Grant | 12,349 | $0 | 8/26/2025 |
| Carl Aure | ▲ Buy | Grant | 10,241 | $0 | 8/26/2025 |
| Steven R. Fife | ▲ Buy | Grant | 48,193 | $0 | 8/26/2025 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 21,064 | $282K | 7/1/2025 |
| Julie Boyster | ▼ Sell | Tax Withholding | 3,970 | $53K | 7/1/2025 |
| Kristen Cunningham | ▲ Buy | Option Exercise | 3,001 | $0 | 7/1/2025 |
| Carl Aure | ▼ Sell | Open Market | 2,746 | $37K | 7/1/2025 |
| Carl Aure | ▲ Buy | Option Exercise | 2,401 | $0 | 7/1/2025 |
| Alissa Neufeld | ▲ Buy | Option Exercise | 2,667 | $0 | 7/1/2025 |
| Julie Boyster | ▲ Buy | Option Exercise | 3,667 | $0 | 7/1/2025 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 3,387 | $45K | 7/1/2025 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 2,799 | $37K | 7/1/2025 |
| Darwin Lewis | ▲ Buy | Open Market | 370 | $5K | 6/13/2025 |
| Darwin Lewis | ▲ Buy | Open Market | 9 | $115 | 6/13/2025 |
| Mauro Garry Paul | ▲ Buy | Open Market | 59 | $723 | 5/9/2025 |
| Mauro Garry Paul | ▲ Buy | Open Market | 298 | $4K | 5/9/2025 |
| Mauro Garry Paul | ▲ Buy | Open Market | 298 | $4K | 5/9/2025 |
| Mauro Garry Paul | ▲ Buy | Open Market | 298 | $4K | 5/9/2025 |
| Mauro Garry Paul | ▲ Buy | Open Market | 298 | $4K | 5/9/2025 |
| Mauro Garry Paul | ▲ Buy | Open Market | 298 | $4K | 5/9/2025 |
| Mauro Garry Paul | ▲ Buy | Open Market | 601 | $7K | 5/9/2025 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 3,659 | $44K | 4/28/2025 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 21,089 | $333K | 4/1/2025 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 3,391 | $54K | 4/1/2025 |
| Carl Aure | ▲ Buy | Option Exercise | 2,401 | $0 | 4/1/2025 |
| Julie Boyster | ▲ Buy | Option Exercise | 3,668 | $0 | 4/1/2025 |
| Kristen Cunningham | ▲ Buy | Option Exercise | 3,000 | $0 | 4/1/2025 |
| Carl Aure | ▼ Sell | Tax Withholding | 2,749 | $43K | 4/1/2025 |
| Julie Boyster | ▼ Sell | Tax Withholding | 3,976 | $63K | 4/1/2025 |
| Alissa Neufeld | ▲ Buy | Option Exercise | 2,667 | $0 | 4/1/2025 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 2,799 | $44K | 4/1/2025 |
| Julie Boyster | ▼ Sell | Tax Withholding | 2,890 | $54K | 2/17/2025 |
| Cynthia Latham | ▼ Sell | Open Market | 4,450 | $89K | 2/10/2025 |
| Raymond B. Greer | ▼ Sell | Open Market | 8,000 | $161K | 2/10/2025 |
| Michael A. Beindorff | ▼ Sell | Open Market | 5,850 | $114K | 2/10/2025 |
| Julie Boyster | ▼ Sell | Tax Withholding | 3,097 | $54K | 1/1/2025 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 22,982 | $403K | 1/1/2025 |
| Kristen Cunningham | ▲ Buy | Option Exercise | 3,001 | $0 | 1/1/2025 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 2,642 | $46K | 1/1/2025 |
| Carl Aure | ▲ Buy | Option Exercise | 2,401 | $0 | 1/1/2025 |
| Alissa Neufeld | ▲ Buy | Option Exercise | 2,668 | $0 | 1/1/2025 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 3,157 | $55K | 1/1/2025 |
| Julie Boyster | ▲ Buy | Option Exercise | 3,667 | $0 | 1/1/2025 |
| Carl Aure | ▼ Sell | Tax Withholding | 3,269 | $57K | 1/1/2025 |
| Darwin Lewis | ▲ Buy | Open Market | 227 | $4K | 12/16/2024 |
| Michael A. Beindorff | ▼ Sell | Gift | 17,185 | $0 | 12/12/2024 |
| Michael A. Beindorff | ▼ Sell | Gift | 17,185 | $0 | 12/12/2024 |
| Carl Aure | ▼ Sell | Tax Withholding | 5,472 | $75K | 11/12/2024 |
| Judd Dayton | ▲ Buy | Grant | 7,819 | $105K | 11/7/2024 |
| Rajendran Anbalagan | ▲ Buy | Grant | 7,819 | $105K | 11/7/2024 |
| Michael A. Beindorff | ▲ Buy | Grant | 7,819 | $105K | 11/7/2024 |
| Mauro Garry Paul | ▲ Buy | Grant | 7,819 | $105K | 11/7/2024 |
| Darwin Lewis | ▲ Buy | Grant | 7,819 | $105K | 11/7/2024 |
| Raymond B. Greer | ▲ Buy | Grant | 7,819 | $105K | 11/7/2024 |
| Cynthia Latham | ▲ Buy | Grant | 7,819 | $105K | 11/7/2024 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 38,661 | $539K | 11/6/2024 |
| Julie Boyster | ▼ Sell | Tax Withholding | 2,619 | $32K | 10/1/2024 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 2,802 | $35K | 10/1/2024 |
| Julie Boyster | ▲ Buy | Option Exercise | 3,668 | $0 | 10/1/2024 |
| Alissa Neufeld | ▲ Buy | Option Exercise | 2,667 | $0 | 10/1/2024 |
| Kristen Cunningham | ▲ Buy | Option Exercise | 3,000 | $0 | 10/1/2024 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 2,233 | $28K | 10/1/2024 |
| Steven R. Fife | ▲ Buy | Option Exercise | 3,233 | $0 | 10/1/2024 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 5,907 | $73K | 10/1/2024 |
| Carl Aure | ▼ Sell | Tax Withholding | 2,625 | $32K | 10/1/2024 |
| Carl Aure | ▲ Buy | Option Exercise | 2,401 | $0 | 10/1/2024 |
| Darwin Lewis | ▲ Buy | Open Market | 345 | $4K | 9/17/2024 |
| Darwin Lewis | ▲ Buy | Open Market | 6 | $61 | 9/17/2024 |
| Mauro Garry Paul | ▲ Buy | Open Market | 312 | $2K | 9/3/2024 |
| Mauro Garry Paul | ▲ Buy | Open Market | 312 | $2K | 9/3/2024 |
| Mauro Garry Paul | ▲ Buy | Open Market | 312 | $2K | 9/3/2024 |
| Mauro Garry Paul | ▲ Buy | Open Market | 64 | $474 | 9/3/2024 |
| Mauro Garry Paul | ▲ Buy | Open Market | 600 | $4K | 9/3/2024 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 3,375 | $27K | 8/31/2024 |
| Julie Boyster | ▼ Sell | Tax Withholding | 3,040 | $24K | 8/31/2024 |
| Carl Aure | ▼ Sell | Tax Withholding | 3,444 | $27K | 8/31/2024 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 2,851 | $23K | 8/31/2024 |
| Alissa Neufeld | ▲ Buy | Grant | 12,591 | $0 | 8/26/2024 |
| Carl Aure | ▲ Buy | Grant | 12,591 | $0 | 8/26/2024 |
| Julie Boyster | ▲ Buy | Grant | 18,644 | $0 | 8/26/2024 |
| Steven R. Fife | ▲ Buy | Grant | 72,639 | $0 | 8/26/2024 |
| Kristen Cunningham | ▲ Buy | Grant | 17,433 | $0 | 8/26/2024 |
| Rajendran Anbalagan | ▲ Buy | Grant | 2,649 | $22K | 8/26/2024 |
| Carl Aure | ▼ Sell | Tax Withholding | 1,763 | $11K | 7/1/2024 |
| Carl Aure | ▲ Buy | Option Exercise | 2,401 | $0 | 7/1/2024 |
| Steven R. Fife | ▲ Buy | Option Exercise | 17,001 | $0 | 7/1/2024 |
| Kristen Cunningham | ▲ Buy | Option Exercise | 3,001 | $0 | 7/1/2024 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 1,541 | $10K | 7/1/2024 |
| Alissa Neufeld | ▲ Buy | Option Exercise | 2,667 | $0 | 7/1/2024 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 2,342 | $15K | 7/1/2024 |
| Julie Boyster | ▲ Buy | Option Exercise | 3,667 | $0 | 7/1/2024 |
| Julie Boyster | ▼ Sell | Tax Withholding | 1,856 | $12K | 7/1/2024 |
| Steven R. Fife | ▲ Buy | Option Exercise | 3,234 | $0 | 7/1/2024 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 15,067 | $95K | 7/1/2024 |
| Darwin Lewis | ▲ Buy | Open Market | 475 | $4K | 6/14/2024 |
| Darwin Lewis | ▲ Buy | Open Market | 14 | $103 | 6/14/2024 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 2,417 | $15K | 4/28/2024 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 4,201 | $26K | 4/26/2024 |
| Steven R. Fife | ▲ Buy | Option Exercise | 17,002 | $0 | 4/1/2024 |
| Steven R. Fife | ▲ Buy | Option Exercise | 3,232 | $0 | 4/1/2024 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 15,107 | $97K | 4/1/2024 |
| Alissa Neufeld | ▲ Buy | Option Exercise | 2,668 | $0 | 4/1/2024 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 2,644 | $17K | 4/1/2024 |
| Kristen Cunningham | ▲ Buy | Option Exercise | 3,001 | $0 | 4/1/2024 |
| Julie Boyster | ▲ Buy | Option Exercise | 3,668 | $0 | 4/1/2024 |
| Julie Boyster | ▼ Sell | Tax Withholding | 2,204 | $14K | 4/1/2024 |
| Carl Aure | ▲ Buy | Option Exercise | 2,401 | $0 | 4/1/2024 |
| Carl Aure | ▼ Sell | Tax Withholding | 1,989 | $13K | 4/1/2024 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 1,829 | $12K | 4/1/2024 |
| Darwin Lewis | ▲ Buy | Open Market | 440 | $3K | 3/15/2024 |
| Darwin Lewis | ▲ Buy | Open Market | 9 | $62 | 3/15/2024 |
| Judd Dayton | ▲ Buy | Grant | 12,396 | $74K | 2/26/2024 |
| Julie Boyster | ▼ Sell | Tax Withholding | 3,430 | $23K | 2/17/2024 |
| Mauro Garry Paul | ▲ Buy | Open Market | 162 | $917 | 2/2/2024 |
| Mauro Garry Paul | ▲ Buy | Open Market | 37 | $211 | 2/2/2024 |
| Mauro Garry Paul | ▼ Sell | Gift | 5,000 | $0 | 1/10/2024 |
| Mauro Garry Paul | ▼ Sell | Gift | 5,000 | $0 | 1/10/2024 |
| Mauro Garry Paul | ▼ Sell | Gift | 5,000 | $0 | 1/10/2024 |
| Mauro Garry Paul | ▼ Sell | Gift | 5,893 | $0 | 1/10/2024 |
| Mauro Garry Paul | ▼ Sell | Gift | 5,000 | $0 | 1/10/2024 |
| Mauro Garry Paul | ▼ Sell | Gift | 5,000 | $0 | 1/10/2024 |
| Mauro Garry Paul | ▼ Sell | Gift | 30,893 | $0 | 1/10/2024 |
| Steven R. Fife | ▲ Buy | Option Exercise | 3,233 | $0 | 1/1/2024 |
| Carl Aure | ▼ Sell | Tax Withholding | 1,988 | $12K | 1/1/2024 |
| Steven R. Fife | ▲ Buy | Option Exercise | 17,001 | $0 | 1/1/2024 |
| Steven R. Fife | ▼ Sell | Tax Withholding | 16,550 | $99K | 1/1/2024 |
| Carl Aure | ▲ Buy | Option Exercise | 2,399 | $0 | 1/1/2024 |
| Julie Boyster | ▲ Buy | Option Exercise | 3,667 | $0 | 1/1/2024 |
| Julie Boyster | ▼ Sell | Tax Withholding | 2,203 | $13K | 1/1/2024 |
| Kristen Cunningham | ▲ Buy | Option Exercise | 3,000 | $0 | 1/1/2024 |
| Kristen Cunningham | ▼ Sell | Tax Withholding | 1,827 | $11K | 1/1/2024 |
| Alissa Neufeld | ▲ Buy | Option Exercise | 2,667 | $0 | 1/1/2024 |
| Alissa Neufeld | ▼ Sell | Tax Withholding | 1,918 | $12K | 1/1/2024 |
AI Market Commentary
AI-generatedAll commentary →Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.
September 29, 2026
LifeVantage Announces Turnaround Plan to Revitalize Brand and Margins
LifeVantage announced a turnaround plan aimed at rebuilding its brand, improving margins, and driving growth. The announcement may influence investor perception as the company seeks to strengthen its financial performance. The move comes as the stock trades near its 25‑touch support level at $6.22.
LifeVantage Announces Turnaround Plan to Revitalize Brand and Margins. LifeVantage announced a turnaround plan aimed at rebuilding its brand, improving margins, and driving growth. The announcement may influence investor perception as the company seeks to strengthen its financial performance. The move comes as the stock trades near its 25‑touch support level at $6.22.