ELF · e.l.f. Beauty Inc. Common Stock
View on chartInsiders & Stakes
| Baruch Richard F Jr See Remarks | ▼ Sell | Open Market | 185,982 Shares held | 3/3/2022 | View profile |
| Kory Marchisotto See Remarks | ▼ Sell | Open Market | 169,695 Shares held | 8/4/2026 | View profile |
| Milsten Scott | ▼ Sell | Open Market | 144,581 Shares held | 6/9/2026 | View profile |
| Franks Joshua Allen SVP, Operations | ▼ Sell | Open Market | 135,297 Shares held | 9/8/2026 | View profile |
| Tarang Amin Chief Executive Officer | ▼ Sell | Open Market | 134,496 Shares held | 10/1/2026 | View profile |
| Mandy J. Fields See Remarks | ▼ Sell | Open Market | 90,896 Shares held | 9/8/2026 | View profile |
| Perry Kirk Director | ▲ Buy | Grant | 55,593 Shares held | 8/25/2022 | View profile |
| Richelle P. Parham Director | ▲ Buy | Grant | 34,940 Shares held | 8/26/2021 | View profile |
| Hartnett Jennifer Catherine Chief Commercial Officer | ▼ Sell | Open Market | 28,699 Shares held | 7/1/2026 | View profile |
| Keith Lori Director | ▲ Buy | Grant | 24,683 Shares held | 8/20/2026 | View profile |
| Mitchell Kenneth Jr Director | ▲ Buy | Grant | 19,827 Shares held | 8/20/2026 | View profile |
| WOLFORD RICHARD G Director | ▼ Sell | Open Market | 12,741 Shares held | 6/7/2024 | View profile |
| FARRELL MATTHEW President and CEO | ▲ Buy | Grant | 12,241 Shares held | 8/20/2026 | View profile |
| Levitan Lauren Cooks Director | ▲ Buy | Grant | 11,937 Shares held | 8/20/2026 | View profile |
| Daniele Tiffany F. Director | ▲ Buy | Grant | 8,258 Shares held | 8/20/2026 | View profile |
| Tait Gayle Director | ▲ Buy | Grant | 6,623 Shares held | 8/20/2026 | View profile |
| Watson Maureen C. Director | ▲ Buy | Grant | 4,684 Shares held | 8/20/2026 | View profile |
| Charles Bergh V Director | ▲ Buy | Grant | 3,934 Shares held | 8/20/2026 | View profile |
| Ferreras Maria | ▲ Buy | Grant | 3,933 Shares held | 8/20/2026 | View profile |
| PRITCHARD BETH M Director | ▲ Buy | Grant | 1,990 Shares held | 8/22/2024 | View profile |
Transaction History
| Tarang Amin | ▲ Buy | Option Exercise | 71,000 | $1.9M | 10/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 23,072 | $2.4M | 10/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 21,902 | $2.3M | 10/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 2,026 | $213K | 10/1/2026 |
| Mandy J. Fields | ▼ Sell | Open Market | 7,965 | $827K | 9/8/2026 |
| Mandy J. Fields | ▼ Sell | Open Market | 4,650 | $487K | 9/8/2026 |
| Mandy J. Fields | ▼ Sell | Open Market | 2,850 | $301K | 9/8/2026 |
| Mandy J. Fields | ▼ Sell | Open Market | 600 | $64K | 9/8/2026 |
| Franks Joshua Allen | ▼ Sell | Open Market | 200 | $22K | 9/8/2026 |
| Franks Joshua Allen | ▼ Sell | Gift | 3,300 | $0 | 9/4/2026 |
| Tarang Amin | ▼ Sell | Gift | 20,836 | $0 | 9/1/2026 |
| Tarang Amin | ▼ Sell | Gift | 20,836 | $0 | 9/1/2026 |
| Tarang Amin | ▼ Sell | Other | 20,836 | — | 9/1/2026 |
| Tarang Amin | ▼ Sell | Other | 20,836 | — | 9/1/2026 |
| Tarang Amin | ▼ Sell | Other | 20,326 | — | 9/1/2026 |
| Tarang Amin | ▼ Sell | Other | 20,326 | — | 9/1/2026 |
| Tarang Amin | ▼ Sell | Other | 20,326 | — | 9/1/2026 |
| Tarang Amin | ▼ Sell | Other | 20,326 | — | 9/1/2026 |
| Franks Joshua Allen | ▼ Sell | Open Market | 5,512 | $606K | 9/1/2026 |
| Daniele Tiffany F. | ▲ Buy | Grant | 1,421 | $0 | 8/20/2026 |
| Watson Maureen C. | ▲ Buy | Grant | 1,939 | $0 | 8/20/2026 |
| FARRELL MATTHEW | ▲ Buy | Grant | 1,421 | $0 | 8/20/2026 |
| Ferreras Maria | ▲ Buy | Grant | 1,909 | $0 | 8/20/2026 |
| Keith Lori | ▲ Buy | Grant | 1,985 | $0 | 8/20/2026 |
| Mitchell Kenneth Jr | ▲ Buy | Grant | 1,980 | $0 | 8/20/2026 |
| Tait Gayle | ▲ Buy | Grant | 1,421 | $0 | 8/20/2026 |
| Charles Bergh V | ▲ Buy | Grant | 1,878 | $0 | 8/20/2026 |
| Levitan Lauren Cooks | ▲ Buy | Grant | 1,421 | $0 | 8/20/2026 |
| Franks Joshua Allen | ▼ Sell | Open Market | 5,718 | $572K | 8/19/2026 |
| Levitan Lauren Cooks | ▼ Sell | Open Market | 1,034 | $96K | 8/18/2026 |
| Kory Marchisotto | ▼ Sell | Open Market | 12,173 | $1.1M | 8/4/2026 |
| Tarang Amin | ▼ Sell | Open Market | 16,100 | $1.3M | 7/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 2,300 | $183K | 7/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 25,964 | $2.1M | 7/1/2026 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 25,357 | $2.0M | 7/1/2026 |
| Tarang Amin | ▲ Buy | Option Exercise | 50,164 | $1.3M | 7/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 3,300 | $243K | 7/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 800 | $59K | 7/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 600 | $45K | 7/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 1,100 | $84K | 7/1/2026 |
| Tarang Amin | ▼ Sell | Gift | 30,758 | $0 | 6/10/2026 |
| Tarang Amin | ▼ Sell | Gift | 18,097 | $0 | 6/10/2026 |
| Tarang Amin | ▼ Sell | Gift | 30,758 | $0 | 6/10/2026 |
| Tarang Amin | ▼ Sell | Gift | 18,097 | $0 | 6/10/2026 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 4,352 | $224K | 6/9/2026 |
| Franks Joshua Allen | ▼ Sell | Open Market | 3,505 | $181K | 6/9/2026 |
| Mandy J. Fields | ▼ Sell | Open Market | 4,327 | $223K | 6/9/2026 |
| Kory Marchisotto | ▼ Sell | Open Market | 4,352 | $224K | 6/9/2026 |
| Milsten Scott | ▼ Sell | Open Market | 4,162 | $214K | 6/9/2026 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 10,318 | $536K | 6/4/2026 |
| Franks Joshua Allen | ▼ Sell | Open Market | 6,854 | $356K | 6/4/2026 |
| Mandy J. Fields | ▼ Sell | Open Market | 8,464 | $440K | 6/4/2026 |
| Kory Marchisotto | ▼ Sell | Open Market | 8,512 | $442K | 6/4/2026 |
| Milsten Scott | ▼ Sell | Open Market | 8,512 | $442K | 6/4/2026 |
| Milsten Scott | ▲ Buy | Grant | 42,315 | $0 | 6/3/2026 |
| Franks Joshua Allen | ▲ Buy | Grant | 42,315 | $0 | 6/3/2026 |
| Tarang Amin | ▲ Buy | Grant | 71,167 | $0 | 6/3/2026 |
| Mandy J. Fields | ▲ Buy | Grant | 42,315 | $0 | 6/3/2026 |
| Kory Marchisotto | ▲ Buy | Grant | 42,315 | $0 | 6/3/2026 |
| Levitan Lauren Cooks | ▲ Buy | Option Exercise | 7,714 | $63K | 5/28/2026 |
| Levitan Lauren Cooks | ▼ Sell | Open Market | 7,714 | $434K | 5/28/2026 |
| Tarang Amin | ▼ Sell | Gift | 18,947 | $0 | 5/26/2026 |
| Tarang Amin | ▼ Sell | Gift | 18,947 | $0 | 5/26/2026 |
| Tarang Amin | ▼ Sell | Gift | 18,947 | $0 | 5/26/2026 |
| Tarang Amin | ▼ Sell | Gift | 18,947 | $0 | 5/26/2026 |
| Franks Joshua Allen | ▼ Sell | Open Market | 23,535 | $1.5M | 4/27/2026 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 20,829 | $1.3M | 4/27/2026 |
| Milsten Scott | ▼ Sell | Open Market | 23,797 | $1.5M | 4/27/2026 |
| Mandy J. Fields | ▼ Sell | Open Market | 23,656 | $1.5M | 4/27/2026 |
| Kory Marchisotto | ▼ Sell | Open Market | 23,796 | $1.5M | 4/27/2026 |
| Tarang Amin | ▼ Sell | Open Market | 41,520 | $2.6M | 4/27/2026 |
| Franks Joshua Allen | ▲ Buy | Grant | 42,237 | $0 | 4/24/2026 |
| Mandy J. Fields | ▲ Buy | Grant | 42,237 | $0 | 4/24/2026 |
| Hartnett Jennifer Catherine | ▲ Buy | Grant | 36,956 | $0 | 4/24/2026 |
| Tarang Amin | ▲ Buy | Grant | 73,914 | $0 | 4/24/2026 |
| Kory Marchisotto | ▲ Buy | Grant | 42,237 | $0 | 4/24/2026 |
| Milsten Scott | ▲ Buy | Grant | 42,237 | $0 | 4/24/2026 |
| Tarang Amin | ▲ Buy | Option Exercise | 71,000 | $1.9M | 4/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 21,250 | $1.3M | 4/1/2026 |
| Tarang Amin | ▼ Sell | Open Market | 31,630 | $2.0M | 4/1/2026 |
| FARRELL MATTHEW | ▲ Buy | Open Market | 5,000 | $465K | 2/20/2026 |
| FARRELL MATTHEW | ▲ Buy | Grant | 980 | $0 | 2/12/2026 |
| Tarang Amin | ▼ Sell | Open Market | 1,522 | $122K | 12/4/2025 |
| Milsten Scott | ▼ Sell | Open Market | 906 | $72K | 12/4/2025 |
| Tarang Amin | ▼ Sell | Gift | 20,326 | $0 | 11/24/2025 |
| Tarang Amin | ▼ Sell | Gift | 20,326 | $0 | 11/24/2025 |
| Levitan Lauren Cooks | ▲ Buy | Option Exercise | 2,600 | $21K | 11/24/2025 |
| Levitan Lauren Cooks | ▼ Sell | Open Market | 2,600 | $186K | 11/24/2025 |
| Levitan Lauren Cooks | ▼ Sell | Open Market | 1,160 | $83K | 11/24/2025 |
| Tarang Amin | ▼ Sell | Gift | 20,326 | $0 | 11/24/2025 |
| Tarang Amin | ▼ Sell | Gift | 20,326 | $0 | 11/24/2025 |
| Tarang Amin | ▼ Sell | Gift | 20,326 | $0 | 11/24/2025 |
| Tarang Amin | ▼ Sell | Gift | 20,326 | $0 | 11/24/2025 |
| Tarang Amin | ▼ Sell | Gift | 18,785 | $0 | 11/12/2025 |
| Tarang Amin | ▼ Sell | Gift | 18,785 | $0 | 11/12/2025 |
| Tarang Amin | ▼ Sell | Gift | 18,785 | $0 | 11/12/2025 |
| Tarang Amin | ▼ Sell | Gift | 18,785 | $0 | 11/12/2025 |
| Tarang Amin | ▼ Sell | Gift | 37,570 | $0 | 11/11/2025 |
| Tarang Amin | ▼ Sell | Gift | 37,570 | $0 | 11/11/2025 |
| Tarang Amin | ▲ Buy | Option Exercise | 116,315 | $2.0M | 10/1/2025 |
| Tarang Amin | ▼ Sell | Open Market | 6,817 | $889K | 10/1/2025 |
| Tarang Amin | ▼ Sell | Open Market | 64,030 | $8.5M | 10/1/2025 |
| Tarang Amin | ▼ Sell | Open Market | 33,038 | $4.4M | 10/1/2025 |
| Tarang Amin | ▼ Sell | Open Market | 12,430 | $1.7M | 10/1/2025 |
| Kory Marchisotto | ▼ Sell | Open Market | 10,812 | $1.6M | 9/17/2025 |
| Milsten Scott | ▼ Sell | Open Market | 15,000 | $2.3M | 9/17/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 5,298 | $796K | 9/17/2025 |
| Franks Joshua Allen | ▼ Sell | Open Market | 7,913 | $1.1M | 9/16/2025 |
| Kory Marchisotto | ▼ Sell | Open Market | 13,515 | $1.9M | 9/12/2025 |
| Milsten Scott | ▲ Buy | Option Exercise | 15,000 | $403K | 9/12/2025 |
| Milsten Scott | ▼ Sell | Open Market | 15,000 | $2.1M | 9/12/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 200 | $27K | 9/11/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 500 | $68K | 9/11/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 604 | $83K | 9/11/2025 |
| Milsten Scott | ▲ Buy | Option Exercise | 17,281 | $294K | 9/10/2025 |
| Milsten Scott | ▲ Buy | Option Exercise | 33,300 | $894K | 9/10/2025 |
| Milsten Scott | ▼ Sell | Open Market | 5,476 | $726K | 9/10/2025 |
| Milsten Scott | ▼ Sell | Open Market | 8,927 | $1.2M | 9/10/2025 |
| Milsten Scott | ▼ Sell | Open Market | 30,218 | $4.1M | 9/10/2025 |
| Milsten Scott | ▼ Sell | Open Market | 6,753 | $914K | 9/10/2025 |
| Milsten Scott | ▼ Sell | Open Market | 1,101 | $150K | 9/10/2025 |
| Milsten Scott | ▼ Sell | Open Market | 2,100 | $292K | 9/10/2025 |
| Milsten Scott | ▼ Sell | Open Market | 1,006 | $139K | 9/10/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 8,103 | $1.1M | 9/8/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 11,586 | $1.6M | 9/8/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 8,887 | $1.2M | 9/8/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 9,100 | $1.2M | 9/8/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 6,301 | $869K | 9/8/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 6,714 | $932K | 9/8/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 5,001 | $697K | 9/8/2025 |
| Tait Gayle | ▼ Sell | Open Market | 565 | $74K | 8/28/2025 |
| Watson Maureen C. | ▼ Sell | Open Market | 785 | $101K | 8/28/2025 |
| Charles Bergh V | ▲ Buy | Grant | 1,203 | $0 | 8/21/2025 |
| Keith Lori | ▲ Buy | Grant | 1,680 | $0 | 8/21/2025 |
| Levitan Lauren Cooks | ▲ Buy | Grant | 1,203 | $0 | 8/21/2025 |
| Daniele Tiffany F. | ▲ Buy | Grant | 1,203 | $0 | 8/21/2025 |
| Mitchell Kenneth Jr | ▲ Buy | Grant | 1,676 | $0 | 8/21/2025 |
| Ferreras Maria | ▲ Buy | Grant | 1,203 | $0 | 8/21/2025 |
| Watson Maureen C. | ▲ Buy | Grant | 1,642 | $0 | 8/21/2025 |
| Tait Gayle | ▲ Buy | Grant | 1,633 | $0 | 8/21/2025 |
| Levitan Lauren Cooks | ▲ Buy | Option Exercise | 3,440 | $28K | 8/14/2025 |
| Levitan Lauren Cooks | ▼ Sell | Open Market | 3,440 | $409K | 8/14/2025 |
| Levitan Lauren Cooks | ▼ Sell | Open Market | 1,190 | $141K | 8/14/2025 |
| Tarang Amin | ▼ Sell | Gift | 40,295 | $0 | 6/11/2025 |
| Tarang Amin | ▼ Sell | Gift | 40,295 | $0 | 6/11/2025 |
| Tarang Amin | ▼ Sell | Gift | 40,295 | $0 | 6/11/2025 |
| Tarang Amin | ▼ Sell | Gift | 40,295 | $0 | 6/11/2025 |
| Franks Joshua Allen | ▼ Sell | Open Market | 13,189 | $1.6M | 6/11/2025 |
| Tarang Amin | ▼ Sell | Gift | 35,434 | $0 | 6/10/2025 |
| Tarang Amin | ▼ Sell | Gift | 16,950 | $0 | 6/10/2025 |
| Tarang Amin | ▼ Sell | Gift | 16,950 | $0 | 6/10/2025 |
| Tarang Amin | ▼ Sell | Gift | 16,950 | $0 | 6/10/2025 |
| Tarang Amin | ▼ Sell | Gift | 35,434 | $0 | 6/10/2025 |
| Tarang Amin | ▼ Sell | Gift | 35,434 | $0 | 6/10/2025 |
| Tarang Amin | ▼ Sell | Gift | 16,950 | $0 | 6/10/2025 |
| Tarang Amin | ▼ Sell | Gift | 35,434 | $0 | 6/10/2025 |
| Tarang Amin | ▼ Sell | Open Market | 7,000 | $361K | 6/9/2025 |
| Tarang Amin | ▼ Sell | Gift | 35,434 | $0 | 6/9/2025 |
| Tarang Amin | ▼ Sell | Gift | 35,434 | $0 | 6/9/2025 |
| Franks Joshua Allen | ▼ Sell | Open Market | 1,496 | $176K | 6/5/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 1,487 | $175K | 6/5/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 500 | $57K | 6/5/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 3,570 | $413K | 6/5/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 1,200 | $141K | 6/5/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 2,040 | $237K | 6/5/2025 |
| Tarang Amin | ▼ Sell | Open Market | 2,405 | $283K | 6/5/2025 |
| Kory Marchisotto | ▼ Sell | Open Market | 1,496 | $176K | 6/5/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 700 | $83K | 6/5/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 1,496 | $176K | 6/5/2025 |
| Milsten Scott | ▼ Sell | Open Market | 1,442 | $166K | 6/5/2025 |
| Tarang Amin | ▼ Sell | Open Market | 15,829 | $822K | 6/4/2025 |
| Franks Joshua Allen | ▼ Sell | Open Market | 11,860 | $1.4M | 6/4/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 11,795 | $1.4M | 6/4/2025 |
| Kory Marchisotto | ▼ Sell | Open Market | 11,860 | $1.4M | 6/4/2025 |
| Tarang Amin | ▼ Sell | Open Market | 24,533 | $2.8M | 6/4/2025 |
| Levitan Lauren Cooks | ▲ Buy | Option Exercise | 3,340 | $27K | 6/4/2025 |
| Milsten Scott | ▼ Sell | Open Market | 11,860 | $1.4M | 6/4/2025 |
| Levitan Lauren Cooks | ▼ Sell | Open Market | 1,330 | $154K | 6/4/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 9,921 | $1.1M | 6/4/2025 |
| Levitan Lauren Cooks | ▼ Sell | Open Market | 3,340 | $387K | 6/4/2025 |
| Milsten Scott | ▲ Buy | Grant | 19,167 | $0 | 6/3/2025 |
| Tarang Amin | ▲ Buy | Grant | 32,235 | $0 | 6/3/2025 |
| Kory Marchisotto | ▲ Buy | Grant | 19,167 | $0 | 6/3/2025 |
| Mandy J. Fields | ▲ Buy | Grant | 19,167 | $0 | 6/3/2025 |
| Hartnett Jennifer Catherine | ▲ Buy | Grant | 19,167 | $0 | 6/3/2025 |
| Franks Joshua Allen | ▲ Buy | Grant | 19,167 | $0 | 6/3/2025 |
| Watson Maureen C. | ▲ Buy | Option Exercise | 3,875 | $7K | 6/3/2025 |
| Watson Maureen C. | ▼ Sell | Open Market | 3,875 | $446K | 6/3/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 18,383 | $2.0M | 5/29/2025 |
| Kory Marchisotto | ▼ Sell | Open Market | 51,350 | $2.7M | 4/21/2025 |
| Franks Joshua Allen | ▼ Sell | Open Market | 51,353 | $2.7M | 4/21/2025 |
| Hartnett Jennifer Catherine | ▼ Sell | Open Market | 23,376 | $1.2M | 4/21/2025 |
| Mandy J. Fields | ▼ Sell | Open Market | 48,213 | $2.6M | 4/21/2025 |
| Tarang Amin | ▼ Sell | Open Market | 97,915 | $5.2M | 4/21/2025 |
| Milsten Scott | ▼ Sell | Open Market | 51,351 | $2.7M | 4/21/2025 |
| Tarang Amin | ▲ Buy | Grant | 179,505 | $0 | 4/18/2025 |
| Franks Joshua Allen | ▲ Buy | Grant | 94,027 | $0 | 4/18/2025 |
| Kory Marchisotto | ▲ Buy | Grant | 94,027 | $0 | 4/18/2025 |
| Milsten Scott | ▲ Buy | Grant | 94,027 | $0 | 4/18/2025 |
| Hartnett Jennifer Catherine | ▲ Buy | Grant | 42,727 | $0 | 4/18/2025 |
AI Market Commentary
AI-generatedAll commentary →Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.
October 9, 2026
ELF Launches First Fragrance, Body Care, and Skin Mist
ELF has introduced its first fragrance and body care line, adding new categories to its beauty portfolio. The company also rolled out a hypochlorous mist for skin stress relief, expanding its skin care offerings. In addition, ELF will showcase its products at the State Fair of Texas, boosting brand visibility. These moves signal the brand’s push to broaden its product range and reach new customers.
ELF Launches First Fragrance, Body Care, and Skin Mist. ELF has introduced its first fragrance and body care line, adding new categories to its beauty portfolio. The company also rolled out a hypochlorous mist for skin stress relief, expanding its skin care offerings. In addition, ELF will showcase its products at the State Fair of Texas, boosting brand visibility. These moves signal the brand’s push to broaden its product range and reach new customers.