DRCT · Direct Digital Holdings Inc. Class A Common Stock
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| Mark D. Walker Chairman and CEO | ▼ Sell | Open Market | 7,864 Shares held | 9/2/2026 | View profile |
| Antoinette Renee Leatherberry Director | ▼ Sell | Open Market | 531 Shares held | 6/12/2026 | View profile |
| W. Keith Smith President | ▲ Buy | Option Exercise | 522 Shares held | 4/1/2026 | View profile |
| Richard Cohen Director | ▼ Sell | Open Market | 501 Shares held | 6/12/2026 | View profile |
| Mistelle Locke Director | ▼ Sell | Open Market | 369 Shares held | 6/12/2026 | View profile |
| Anu Pillai Chief Technology Officer | ▼ Sell | Tax Withholding | 189 Shares held | 4/1/2026 | View profile |
| Maria Vilchez Lowrey Chief Growth Officer | ▼ Sell | Tax Withholding | 183 Shares held | 4/1/2026 | View profile |
| Diana P. Diaz Chief Financial Officer | ▼ Sell | Tax Withholding | 159 Shares held | 4/1/2026 | View profile |
| Direct Digital Management, LLC 10% Owner | ▼ Sell | Other | 0 Shares held | 12/4/2025 | View profile |
| Grittani Timothy 10% Owner | ▼ Sell | Other | 0 Shares held | 3/30/2022 | View profile |
Transaction History
| Mark D. Walker | ▼ Sell | Open Market | 500 | $950 | 9/2/2026 |
| Mark D. Walker | ▼ Sell | Open Market | 1,636 | $3K | 9/1/2026 |
| Mark D. Walker | ▼ Sell | Other | 10,000 | — | 8/27/2026 |
| Antoinette Renee Leatherberry | ▲ Buy | Option Exercise | 37 | — | 6/12/2026 |
| Antoinette Renee Leatherberry | ▼ Sell | Open Market | 23 | $67 | 6/12/2026 |
| Richard Cohen | ▲ Buy | Option Exercise | 37 | — | 6/12/2026 |
| Richard Cohen | ▼ Sell | Open Market | 25 | $73 | 6/12/2026 |
| Mistelle Locke | ▲ Buy | Option Exercise | 37 | — | 6/12/2026 |
| Mistelle Locke | ▼ Sell | Open Market | 25 | $73 | 6/12/2026 |
| Mark D. Walker | ▼ Sell | Open Market | 1,363 | $4K | 6/12/2026 |
| Antoinette Renee Leatherberry | ▲ Buy | Option Exercise | 159 | — | 6/9/2026 |
| Antoinette Renee Leatherberry | ▼ Sell | Open Market | 67 | $198 | 6/9/2026 |
| Richard Cohen | ▲ Buy | Option Exercise | 159 | — | 6/9/2026 |
| Richard Cohen | ▼ Sell | Open Market | 76 | $225 | 6/9/2026 |
| Mistelle Locke | ▲ Buy | Option Exercise | 159 | — | 6/9/2026 |
| Mistelle Locke | ▼ Sell | Open Market | 76 | $225 | 6/9/2026 |
| Anu Pillai | ▲ Buy | Option Exercise | 33 | — | 4/1/2026 |
| W. Keith Smith | ▲ Buy | Option Exercise | 67 | — | 4/1/2026 |
| W. Keith Smith | ▲ Buy | Option Exercise | 20 | $66 | 4/1/2026 |
| Diana P. Diaz | ▲ Buy | Option Exercise | 33 | — | 4/1/2026 |
| Diana P. Diaz | ▼ Sell | Tax Withholding | 10 | $33 | 4/1/2026 |
| Anu Pillai | ▼ Sell | Tax Withholding | 12 | $40 | 4/1/2026 |
| Mark D. Walker | ▲ Buy | Option Exercise | 67 | — | 4/1/2026 |
| Mark D. Walker | ▼ Sell | Tax Withholding | 20 | $66 | 4/1/2026 |
| Maria Vilchez Lowrey | ▲ Buy | Option Exercise | 33 | — | 4/1/2026 |
| Maria Vilchez Lowrey | ▼ Sell | Tax Withholding | 10 | $33 | 4/1/2026 |
| Anu Pillai | ▲ Buy | Option Exercise | 10 | — | 3/20/2026 |
| Anu Pillai | ▼ Sell | Tax Withholding | 5 | $17 | 3/20/2026 |
| W. Keith Smith | ▲ Buy | Option Exercise | 45 | — | 3/20/2026 |
| W. Keith Smith | ▼ Sell | Tax Withholding | 14 | $49 | 3/20/2026 |
| Mark D. Walker | ▲ Buy | Option Exercise | 45 | — | 3/20/2026 |
| Mark D. Walker | ▼ Sell | Tax Withholding | 14 | $49 | 3/20/2026 |
| Maria Vilchez Lowrey | ▲ Buy | Option Exercise | 10 | — | 3/20/2026 |
| Maria Vilchez Lowrey | ▼ Sell | Tax Withholding | 4 | $13 | 3/20/2026 |
| Antoinette Renee Leatherberry | ▲ Buy | Option Exercise | 90 | — | 1/24/2026 |
| Richard Cohen | ▲ Buy | Option Exercise | 90 | — | 1/24/2026 |
| Anu Pillai | ▲ Buy | Option Exercise | 102 | — | 1/24/2026 |
| Anu Pillai | ▼ Sell | Tax Withholding | 36 | $593 | 1/24/2026 |
| W. Keith Smith | ▲ Buy | Option Exercise | 204 | — | 1/24/2026 |
| W. Keith Smith | ▼ Sell | Tax Withholding | 61 | $1K | 1/24/2026 |
| Mistelle Locke | ▲ Buy | Option Exercise | 90 | — | 1/24/2026 |
| Diana P. Diaz | ▲ Buy | Option Exercise | 102 | — | 1/24/2026 |
| Diana P. Diaz | ▼ Sell | Tax Withholding | 31 | $511 | 1/24/2026 |
| Mark D. Walker | ▲ Buy | Option Exercise | 204 | — | 1/24/2026 |
| Mark D. Walker | ▼ Sell | Tax Withholding | 61 | $1K | 1/24/2026 |
| Maria Vilchez Lowrey | ▲ Buy | Option Exercise | 102 | — | 1/24/2026 |
| Maria Vilchez Lowrey | ▼ Sell | Tax Withholding | 31 | $511 | 1/24/2026 |
| Mistelle Locke | ▲ Buy | Option Exercise | 34 | — | 1/16/2026 |
| Mistelle Locke | ▼ Sell | Open Market | 31 | $202 | 1/16/2026 |
| Direct Digital Management, LLC | ▼ Sell | Other | 300,000 | $0 | 12/4/2025 |
| Mark D. Walker | ▼ Sell | Other | 300,000 | — | 12/4/2025 |
| Direct Digital Management, LLC | ▼ Sell | Other | 300,000 | — | 12/4/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 100,000 | $21K | 11/14/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 245,008 | $51K | 11/14/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 27,492 | $10K | 11/13/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 71,242 | $26K | 11/13/2025 |
| Diana P. Diaz | ▲ Buy | Option Exercise | 28 | — | 10/16/2025 |
| Direct Digital Management, LLC | ▼ Sell | Other | 872,500 | — | 9/11/2025 |
| Direct Digital Management, LLC | ▼ Sell | Other | 872,500 | $0 | 9/11/2025 |
| W. Keith Smith | ▼ Sell | Other | 600,000 | — | 9/11/2025 |
| Mark D. Walker | ▼ Sell | Other | 272,500 | — | 9/11/2025 |
| Maria Vilchez Lowrey | ▲ Buy | Option Exercise | 19 | — | 8/22/2025 |
| Maria Vilchez Lowrey | ▼ Sell | Tax Withholding | 6 | $506 | 8/22/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 23,000 | $9K | 8/19/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 24,313 | $9K | 8/18/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 22,369 | $9K | 8/15/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 8,050 | $4K | 7/28/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 8,900 | $5K | 7/25/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 15,800 | $8K | 7/24/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 11,934 | $6K | 7/23/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 5,567 | $3K | 7/23/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 15,321 | $8K | 7/22/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 15,470 | $8K | 7/22/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 16,987 | $9K | 7/21/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 16,735 | $9K | 7/21/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 19,777 | $10K | 7/18/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 19,488 | $10K | 7/18/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 19,315 | $10K | 7/17/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 19,950 | $10K | 7/17/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 11,603 | $6K | 7/16/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 11,694 | $6K | 7/16/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 8,066 | $4K | 7/15/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 8,100 | $4K | 7/15/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 21,154 | $12K | 7/14/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 20,476 | $11K | 7/14/2025 |
| W. Keith Smith | ▼ Sell | Other | 185,000 | — | 6/18/2025 |
| Direct Digital Management, LLC | ▼ Sell | Other | 350,000 | $0 | 6/18/2025 |
| Mark D. Walker | ▼ Sell | Other | 165,000 | — | 6/18/2025 |
| Direct Digital Management, LLC | ▼ Sell | Other | 350,000 | — | 6/18/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 6,986 | $4K | 6/13/2025 |
| Richard Cohen | ▲ Buy | Option Exercise | 8,205 | — | 6/12/2025 |
| Richard Cohen | ▼ Sell | Open Market | 3,414 | $2K | 6/12/2025 |
| Antoinette Renee Leatherberry | ▲ Buy | Option Exercise | 8,205 | — | 6/12/2025 |
| Antoinette Renee Leatherberry | ▼ Sell | Open Market | 2,028 | $1K | 6/12/2025 |
| Mistelle Locke | ▲ Buy | Option Exercise | 8,205 | — | 6/12/2025 |
| Mistelle Locke | ▼ Sell | Open Market | 3,432 | $2K | 6/12/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 11,574 | $6K | 6/12/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 9,763 | $5K | 6/11/2025 |
| Antoinette Renee Leatherberry | ▲ Buy | Option Exercise | 16,462 | — | 6/10/2025 |
| Antoinette Renee Leatherberry | ▼ Sell | Open Market | 4,009 | $2K | 6/10/2025 |
| Richard Cohen | ▲ Buy | Option Exercise | 16,462 | — | 6/10/2025 |
| Richard Cohen | ▼ Sell | Open Market | 6,856 | $4K | 6/10/2025 |
| Anu Pillai | ▲ Buy | Option Exercise | 6,218 | — | 6/10/2025 |
| Anu Pillai | ▼ Sell | Tax Withholding | 2,152 | $1K | 6/10/2025 |
| Mark D. Walker | ▲ Buy | Option Exercise | 20,300 | — | 6/10/2025 |
| Mark D. Walker | ▼ Sell | Tax Withholding | 4,944 | $3K | 6/10/2025 |
| W. Keith Smith | ▲ Buy | Option Exercise | 20,300 | — | 6/10/2025 |
| W. Keith Smith | ▼ Sell | Tax Withholding | 4,944 | $3K | 6/10/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 8,700 | $5K | 4/17/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 6,119 | $5K | 3/27/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 12,186 | $10K | 3/27/2025 |
| Direct Digital Management, LLC | ▼ Sell | Other | 70,000 | — | 3/26/2025 |
| Direct Digital Management, LLC | ▼ Sell | Other | 70,000 | $0 | 3/26/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 20,563 | $16K | 3/26/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 19,778 | $15K | 3/26/2025 |
| Mark D. Walker | ▼ Sell | Other | 70,000 | — | 3/26/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 7,700 | $6K | 3/25/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 7,710 | $6K | 3/25/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 10,300 | $8K | 3/24/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 10,448 | $8K | 3/24/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 5,831 | $4K | 3/21/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 5,830 | $4K | 3/21/2025 |
| Maria Vilchez Lowrey | ▲ Buy | Option Exercise | 2,105 | — | 3/20/2025 |
| Maria Vilchez Lowrey | ▼ Sell | Tax Withholding | 625 | $494 | 3/20/2025 |
| Anu Pillai | ▲ Buy | Option Exercise | 2,105 | — | 3/20/2025 |
| Anu Pillai | ▼ Sell | Tax Withholding | 729 | $576 | 3/20/2025 |
| W. Keith Smith | ▼ Sell | Tax Withholding | 2,957 | $2K | 3/20/2025 |
| Mark D. Walker | ▲ Buy | Option Exercise | 9,970 | — | 3/20/2025 |
| Mark D. Walker | ▼ Sell | Tax Withholding | 2,957 | $2K | 3/20/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 15,631 | $12K | 3/20/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 14,600 | $12K | 3/20/2025 |
| W. Keith Smith | ▲ Buy | Option Exercise | 9,970 | — | 3/20/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 10,171 | $8K | 3/19/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 10,960 | $9K | 3/19/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 5,125 | $4K | 3/18/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 5,109 | $4K | 3/18/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 8,657 | $6K | 3/17/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 10,800 | $8K | 3/17/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 15,900 | $12K | 3/14/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 15,874 | $12K | 3/14/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 3,864 | $3K | 3/13/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 3,803 | $3K | 3/13/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 14,870 | $12K | 3/12/2025 |
| W. Keith Smith | ▼ Sell | Open Market | 14,881 | $12K | 3/12/2025 |
| Mark D. Walker | ▼ Sell | Open Market | 11,302 | $10K | 3/11/2025 |
| Mistelle Locke | ▲ Buy | Option Exercise | 7,246 | — | 1/16/2025 |
| Mistelle Locke | ▼ Sell | Open Market | 1,773 | $2K | 1/16/2025 |
| Antoinette Renee Leatherberry | ▼ Sell | Open Market | 7,038 | $6K | 12/18/2024 |
| Mistelle Locke | ▼ Sell | Open Market | 7,048 | $6K | 12/18/2024 |
| Richard Cohen | ▼ Sell | Open Market | 7,057 | $6K | 12/18/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 8,107 | $6K | 12/16/2024 |
| W. Keith Smith | ▼ Sell | Other | 25,435 | — | 12/13/2024 |
| W. Keith Smith | ▼ Sell | Other | 7,542 | — | 12/13/2024 |
| Mark D. Walker | ▼ Sell | Other | 25,435 | — | 12/13/2024 |
| Mark D. Walker | ▼ Sell | Other | 7,542 | — | 12/13/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 22,793 | $17K | 12/13/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 6,800 | $6K | 12/12/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 15,000 | $13K | 12/11/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 10,000 | $10K | 12/10/2024 |
| Mistelle Locke | ▲ Buy | Grant | 24,615 | $0 | 12/9/2024 |
| Antoinette Renee Leatherberry | ▲ Buy | Grant | 24,615 | $0 | 12/9/2024 |
| Richard Cohen | ▲ Buy | Option Exercise | 24,615 | $0 | 12/9/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 8,763 | $8K | 12/5/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 8,000 | $8K | 12/4/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 3,404 | $4K | 12/3/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 7,500 | $9K | 12/2/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 8,647 | $10K | 11/29/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 8,000 | $10K | 11/27/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 6,336 | $8K | 11/26/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 6,000 | $8K | 11/25/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 5,000 | $7K | 11/22/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 5,000 | $8K | 11/19/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 3,401 | $5K | 11/18/2024 |
| W. Keith Smith | ▼ Sell | Open Market | 313 | $563 | 11/15/2024 |
| Mark D. Walker | ▼ Sell | Open Market | 7,240 | $13K | 11/15/2024 |
| Diana P. Diaz | ▲ Buy | Option Exercise | 6,216 | — | 10/16/2024 |
| Diana P. Diaz | ▼ Sell | Tax Withholding | 1,514 | $5K | 10/16/2024 |
| Maria Vilchez Lowrey | ▼ Sell | Tax Withholding | 950 | $3K | 9/12/2024 |
| Maria Vilchez Lowrey | ▲ Buy | Option Exercise | 3,900 | — | 8/22/2024 |
| W. Keith Smith | ▼ Sell | Tax Withholding | 7,989 | $21K | 6/14/2024 |
| Anu Pillai | ▼ Sell | Tax Withholding | 1,822 | $5K | 6/14/2024 |
| Mark D. Walker | ▼ Sell | Tax Withholding | 7,989 | $21K | 6/14/2024 |
| Antoinette Renee Leatherberry | ▼ Sell | Open Market | 1,779 | $9K | 6/14/2024 |
| Antoinette Renee Leatherberry | ▼ Sell | Open Market | 1,111 | $6K | 6/14/2024 |
| Mistelle Locke | ▼ Sell | Open Market | 1,098 | $6K | 6/14/2024 |
| Richard Cohen | ▼ Sell | Open Market | 1,667 | $9K | 6/14/2024 |
| Richard Cohen | ▼ Sell | Open Market | 1,111 | $6K | 6/14/2024 |
| Richard Cohen | ▲ Buy | Option Exercise | 8,205 | — | 6/12/2024 |
| Antoinette Renee Leatherberry | ▲ Buy | Option Exercise | 8,205 | — | 6/12/2024 |
| Mistelle Locke | ▲ Buy | Option Exercise | 8,205 | — | 6/12/2024 |
| W. Keith Smith | ▲ Buy | Option Exercise | 20,300 | — | 6/10/2024 |
| Richard Cohen | ▲ Buy | Option Exercise | 16,460 | — | 6/10/2024 |
| Anu Pillai | ▲ Buy | Option Exercise | 6,216 | — | 6/10/2024 |
| Antoinette Renee Leatherberry | ▲ Buy | Option Exercise | 16,460 | — | 6/10/2024 |
| Mark D. Walker | ▲ Buy | Option Exercise | 20,300 | — | 6/10/2024 |
| Anu Pillai | ▼ Sell | Tax Withholding | 617 | $9K | 4/1/2024 |
| Maria Vilchez Lowrey | ▼ Sell | Tax Withholding | 513 | $8K | 4/1/2024 |
| Mark D. Walker | ▼ Sell | Tax Withholding | 14,565 | $222K | 4/1/2024 |
| Mark D. Walker | ▼ Sell | Tax Withholding | 2,428 | $37K | 4/1/2024 |
| W. Keith Smith | ▼ Sell | Tax Withholding | 14,565 | $222K | 4/1/2024 |
AI Market Commentary
AI-generatedAll commentary →Synthesized from recent news and fundamentals/technical data -- not human analyst commentary or trader sentiment.
October 3, 2026
DRCT shows after-hours activity and tops Friday's gainers list
DRCT traded after the close on Friday, generating a volume spike and moving into a high‑beta zone. The stock also appeared among the day's top gainers, indicating increased after‑hours interest. Its RSI of 31.2 suggests it is not yet overbought, and the $2.54 support level remains a key reference point.
DRCT shows after-hours activity and tops Friday's gainers list. DRCT traded after the close on Friday, generating a volume spike and moving into a high‑beta zone. The stock also appeared among the day's top gainers, indicating increased after‑hours interest. Its RSI of 31.2 suggests it is not yet overbought, and the $2.54 support level remains a key reference point.